Fundraising with AngelList and Gust


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By the end of these slides, you will understand why and how to use AngelList to engage with investors and influencers.

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Fundraising with AngelList and Gust

  1. 1. Course Objective To make it easy to use AngelList and Gust to engage investors and influencers.
  2. 2. Key Learning Outcomes ● Best Practices ● Identifying Investors & Influencers ● Engaging in Dialogues ● Demonstrating Thought Leadership
  3. 3. Angellist and Gust: Working for U ● Tool to identify Investors and Influencers ● Market Intelligence ● Insights on People ● Discover Commonality ● Platforms to Demonstrate Social Savvy
  4. 4. Unprecedented Access to People ● Financial intermediaries have made a lot of money on their network. The value of that premium has decreased because you can now find the same people they know with tools like AngelList and Gust ● Real investors want to be found ● Real investors want to engage in dialogue ● Don't waste time with the wrong people
  5. 5. AngelList and Gust ● Easy Setup ● Free ● Public and Private side ● Video is Critical ● One Liner and Executive Summary is Key ● Team Profiles
  6. 6. AngelList Gust ● CraigsList ● Transparent ● Individuals ● Jobs Board + ● High Social ● Direct Invest Option ● Investor Relations ● Closed ● Angel Groups ● Narrow Scope ● Low Social ● Gateway
  7. 7. Where to Start ● Go to and ● Search the Site and Review Listings ○ Gust: "Browse Investors" / "Browse Startups" ○ AngelList: "Trending" / "Popular" ● Create an Account ● Load Everything into Profile ● Go live with Gust immediately "Published" ● WAIT to publish "Fundraising" on AngelList...
  8. 8. Building a Robust Profile ● Quality Picture(s) ● Use headlines to show competencies ● Description about your personal passions and capabilities. ● Highlight skills / achievements ● Highlight awards and press ● Highlight the team, including Advisors
  9. 9. Integrated into Fundraising Process ● Spend a few minutes every day ● Send personal messages to people ● Follow people you want to meet ● Share your thoughts, insights and what you find interesting via public posts ● Read up on what other people are saying ● Tip: Highlight presence, but don't say "fundraising" etc. in public posts
  10. 10. Finding Investors ● Gust: "Browse Investors" (groups only) ○ Power Tip: Search Angel Groups. Search "Angel Group Name" in LinkedIn to find members ● AngelList: "People" -> "Investors" ○ Power Tip: Search Companies and View Investors ● Build a list of Investors and Influencers ○ Use a CRM ○ Connect via social media, online communities ○ Find events to meet in person ○ Reach out, open dialogue
  11. 11. Smart Networking Focus on the influencers and investors that matter. Control the process.
  12. 12. How to Open a Dialogue ● Industry conversations ● Know the people they know ● Shared interests ● Provide the person with insights (do them a favor) ● Share articles / insights "thought of you..." ● Solicit feedback ● "I want to open a line of communication".
  13. 13. Networking: Winners and Losers Winners.... ● Find Commonality ● Establish Rapport with Industry Knowledge ● Ask for small Increments of Time ○ Share thoughts on industry ○ Ask for validation of an idea/opportunity Losers... ● Ask for money / investment
  14. 14. Eliminating Investors Don't waste time with the wrong people Background research can pay off significantly Finding out who not to talk to is as important as finding the right conversations
  15. 15. Investor Filter: A short list of things management / founders can't tolerate in a funder. ●
  16. 16. Action Plan ● Establish Robust Profile ○ Complete Profile - Brand YOU ○ Articulate Passions / Interests ● Integrate AngelList & Gust into Workflow ○ Follow AngelList users you want to meet ○ Watch what they are saying / investing in ○ Post updates and Interact on the platform ● Publish Thought Leadership ○ Content breaks down barriers with cold connections! ○ Link to published articles ○ Link to videos
  17. 17. Next Steps ● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" ● Feedback: Jason (at)
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