WP1 1st Review


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  • I would delete community support is required.. Because it doesn’t happen in all the cases
  • I propose to maintain explaining that there are many field that are doing these type of analysis:Field and lab experiments / psychologist studies / social and behaviors / organizatioal studies on incentives and human resource management within the companies In alternative you can deleted adding this content in slide 20
  • There are 2 pictures on usability … ???
  • Roberta: Katharina I suggest to delete the reference to your paper because we have already in the slide of outcomes
  • Instead of explaining what they are I would present some examples
  • I propose to delete it
  • I propose this slide
  • WP1 1st Review

    1. 1. 4/29/10<br />www.insemtives.eu<br />1<br />INSEMTIVESIncentives for SemanticsWP 1<br />Roberta Cuel, UNITN, Katharina Siorpaes, UIBK, and Markus Rohde, USI <br />
    2. 2. Overview<br />4/29/10<br />www.insemtives.eu<br />2<br />
    3. 3. Challenge and motivation<br />Bringing technical infrastructures and social opportunity structures together<br />Some tasks in semantic content creation require the human in the loop, thus:<br />How increase motivation of end users?<br />How should tools/ Technologies be designed to foster human contribution?<br />4/29/10<br />www.insemtives.eu<br />3<br />
    4. 4. Aims and outcomes<br />Analysis of semantic content creation tasks. <br />Identification of human-driven semantic content creation tasks.<br />Defining incentive models for semantic content creation tasks. <br />Specifying a methodology for semantic content creation including incentives-related considerations and participatory design. <br />4/29/10<br />www.insemtives.eu<br />4<br />
    5. 5. Work plan view<br />24<br />12<br />18<br />30<br />36<br />6<br />0<br />D1.1.1 Analysis of content authoring processes (initial version)<br />D1.1.2 Analysis of content authoring processes (final version) <br />Task 1.1Analysis of semantic content authoring processes <br />UIBK <br />D1.2.2 Methodology for semantic content authoring (last vers)<br />D1.2.1 Methodology for semantic content authoring (first vers)<br />UIBK<br />Task 1.2Methodology for semantic content authoring<br />D1.3.2 Incentive models and PD guidelines (final vers)<br />D1.3.1 Incentive models and PD guidelines <br />USI/UNITN<br />Task 1.3Incentives framework<br />
    6. 6. Research approach and methods<br />User-centered approach and practice orientation<br />Literature Review (Psychology, Economics, Design Science) <br />Requirements Analysis: State of the art<br />Usability lab tests<br />Expert walkthroughs<br />Generalization from use case studies<br />Semi-structured interviews<br />Focus group discussions and Workshops<br />Field experiments and fine tuning <br />4/29/10<br />www.insemtives.eu<br />6<br />
    7. 7. AR process model<br />Action Research: Evolutionary, cyclic process model<br />4/29/10<br />www.insemtives.eu<br />7<br />
    8. 8. Methods (examples)<br />4/29/10<br />www.insemtives.eu<br />8<br />Usability Test<br />Usability Test<br />Expert Walkthrough<br />Video: User Interview <br />
    9. 9. Semantic content creation<br />4/29/10<br />www.insemtives.eu<br />9<br />Gomez-Perez et al., 2004<br />
    10. 10. Human intelligence in semantic content creation<br />4/29/10<br />www.insemtives.eu<br />10<br />Katharina Siorpaes and Elena Simperl: Human Intelligence in the Process of Semantic Content Creation, World Wide Web Journal (WWW), Springer, December 2009.<br />
    11. 11. Human intelligence in semantic content creation: examples<br />Aligning ontologies<br />Deciding whether two concepts are related <br />Type of relationship<br />Validating results from automatic methods<br />Training sets for algorithms<br />Video annotation<br />High level semantics<br />Watching and interpreting the video (topic, sentiment, location, etc.) <br />4/29/10<br />www.insemtives.eu<br />11<br />
    12. 12. Where can the human really be expected to contribute?<br />Expressivity of annotations ( WP2 on models)<br />Which content? Corpora that are annotated/aligned …<br />Post-processing: validation<br />Training sets: for text annotation algorithms, alignment <br />Entertaining games<br />Complexity of tasks<br />Space of possible decisions<br />Too easy vs. too difficult<br />Interesting content (i.e. YouTube videos vs. eCl@ss and UNSPSC ontologies)<br />Last but not least: game design <br />4/29/10<br />www.insemtives.eu<br />12<br />
    13. 13. Which variables affect performance of users?<br />Relevant task-related variables that might affect the performance of the users of semantic annotation tools:<br />Goal of the annotation or ontology population exercise<br />Task, or more typically, an ordered collection of tasks into which the annotation exercise can be divided<br />Social structure, a stylized and simplified set of social relationships among the subjects participating in the exercise<br />Nature of good, a stylized description, in game-theoretical terms, of the relationship between what good is produced and who consumes it<br />Required skills of the agents to complete the annotation task.<br />4/29/10<br />www.insemtives.eu<br />13<br />
    14. 14. Which tools can be used to foster participation?<br />Annotation Task Matrix<br />A multidimensional tool for semantic annotation task analysis that allows for a description of an annotation task along all of relevant dimensions simultaneously<br />Usability/ sociabilityrequirements<br />User Experience Design/ Design for Fun<br />Guidelines/ Methodsfor PD<br />Community Support<br />4/29/10<br />www.insemtives.eu<br />14<br />
    15. 15. Selected findings (TID)<br />Usability/ Sociabilityrequirements<br />Inconsistantnavigationandcolourscheme<br />High complexity, littlehelpandadaptability<br />Lackingvisibility/ awarenessofusers‘ contribution<br />Relevant incentive/ motivation variables<br />Employees use their own media channels to communicate, instead of official ones<br />Users contribute only if they benefit themselves -> “critical mass”-problem (incentives to contribute to public good)<br />Task variety and goals should be challenging<br />Methodological problem of limited access<br />4/29/10<br />www.insemtives.eu<br />15<br />
    16. 16. Selected findings(seekda!)<br />Usability/ sociabilityrequirements<br />Redundanciesandexternalcontent (ads)<br />Lackingcustomizationaccordingtousers‘ needs<br />Riskofinappropriateusergeneratedcontent (descriptions)<br />Relevant incentive/motivation variables<br />Contribution processes to public goods<br />Community effects and expertise: „Facebook“ for web servicedevelopers<br />Methodologicalproblems:<br />Limited usersandMissingbusiness model<br />4/29/10<br />www.insemtives.eu<br />16<br />
    17. 17. Selected findings (PGP)<br />Usability/ SociabilityRequirements<br />Intuitive and self-descriptive icons<br />Ambiguous wording (descriptions, error messages)<br />Target group specific design (children, parents, teachers)<br />Lacking visibility/ awareness of user behaviour (buy items)<br />Lacking adaptability (skip intro, sound/ volume control)<br />Relevant incentive/motivation variables<br />Contribution to personal goods (virtual words)<br />Skill level: low but can improve using educational games <br />Methodological problem of end user access<br />4/29/10<br />www.insemtives.eu<br />17<br />
    18. 18. Outlook<br />Final analysis of semantic content authoring processes<br />Include additional considerations such as complexity of tasks, corpora, etc. <br />Include findings from case studies and tools (games!)<br />Final methodology for semantic content authoring<br />Revisions based on experiences from case studies<br />Final incentive models and PD guidelines <br />Outcome will be a concrete “cookbook”<br />4/29/10<br />www.insemtives.eu<br />18<br />
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