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Attila J. Grieco on "From statistics to action: new technologies and …

Attila J. Grieco on "From statistics to action: new technologies and
rromotion of road safety among young people"

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  • 1. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLE Attila J. Grieco 7th International Conference onINFORMATICS AND URBAN AND REGIONAL PLANNING Cagliari, 10 10-12 maggio 2012
  • 2. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLEThe Road Safety Regional Monitoring Centre (RSRMC) has beenestablished by the Regional Road Safety Plan of 2007 with the mission tosupport road safety initiatives, through information, research andeducation.IRES-Piemonte (the Socio-Economic Research Institute of the Piedmont EconomicRegional Government) has been given the responsibility to put in place theCentre and directs its activities. SUPPORTING ISTAT IN COLLECTING CRASH DATA MANAGING A ROAD SAFETY NETWORK ACCESS TO ROAD SAFETY INFORMATION AND RECORDS SUPPORTING REGIONAL ROAD SAFETY POLICY
  • 3. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLEWhat are the key FACTORS behind road accidents? HUMAN BEHAVIOUR VEHICLE CHARACTERISTICS (Age, safety systems,technological issues, wear and tear, ecc.) WEATHER CONDITION AND OTHERSENVIROMENTAL FACTORS CHARACTERISTICS OF INFRASTRUCTURE
  • 4. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLEOther three factors characterize young driversEXPERIENCE •Driving IS NOT SIMPLE •Learning to drive TAKES TIME and NEEDS EXTENSIVE PRACTICE •Practice allows to improve the ability to REALIZE DANGEROUS SITUATIONS IN ADVANCEAGE •Young people have PARTICULAR LIFESTYLE AND MOBILITY HABITS Being active at night and on weekend Alcohol and drug consumption Using electronic equipment while driving DistractionGENDER • Young men DRIVE MORE than young women • Young men use to OVER-ESTIMATE THEIR DRIVING ABILITIES ESTIMATE
  • 5. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLENew methods of road safety education and promotion PEER EDUCATION ON-LINE NETWORKING AND SHARING LINE SMART CROWDING
  • 6. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLE PEER EDUCATION Experimental method through which peer mentors young people involved in road accidents - tell their own experience to other people of the same age. Story told by peer is more effective Same speech, more direct and emotive Constant exchange of views and experiences by sharing on social networks EU projects: Module Close : Close-To (http://www.close-to.net ) ROSPA – Teen safety and risk (http://www.rospa.com/safetyeducation/teensafetyandrisk/ http://www.rospa.com/safetyeducation/teensafetyandrisk/)
  • 7. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLEON LINE NETWORKING AND SHARING Internet as a point of reference for the creation of a widespread safety road knowledge . Road safety becomes a global theme Everybody can be part of organized user networks, and bring their contribution in terms of experience and promotion of activities Creation of international campaign elaborated from below EU project: YOURS org (http://www.youthforroadsafety.org)
  • 8. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLE SMART CROWDING Trough specific applications created for smart phones (very popular among young people) it is possible to give information about different problems concerning road infastructure and publish them in REAL TIME. Technology very similar to social networks Information in real time about road system Young people play an important role in the safety road process being active.EU app example: iRoad Safety by Neos & TMS Consulting (Italy)
  • 9. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLE FACEBOOK as a road safety tool?Facebook page of RSRMC follows peer educational logic HAS BEEN THOUGHT MAINLY FOR YOUNG USERS INFORMS ABOUT ROAD SAFETY ACTIVITIES (local, national and European) COLLECTS STORIES, INFORMATION AND EXPERIENCES OF USERS PUBLISHES ROAD SAFETY FLASH ANALYSIS AND SURVEYS
  • 10. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLE DEVELOPEMENTSFacebook page of RSRMC can: CREATE NETWORK OF ACTORS (INSTITUTIONs, ASSOCIATIONS,PRIVATE CITIZENS) INVOLVED IN ROAD SAFETY ACTIVITIES BE A “FAMILIAR” PLACE , WHERE PEOPLE CAN EXPRESSFREELY THEIR OPINIONS AND ROAD EXPERIENCES BECOME PRESSURE GROUP ON PUBLIC OPINION, INSTITUTIONS ANDMEDIA INFORMATION
  • 11. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF ROAD SAFETY AMONG YOUNG PEOPLE MAIN PROBLEMS YOUNG PEOPLE SHOW NO INTEREST FOR IMPORTANT THEMES LIKEROAD SAFETY DISTORTED PERCEPTION OF PROBLEM, CONSIDERED AS FAR ANDUNLIKELY MISTRUST: PEOPLE HARDLY TELL THEIR OWN STORIES ON PUBLICINTERNET SPACES (like Facebook) SOURCES RELIABILITY: EVERYBODY SAYS SOMETHING
  • 12. THANKS FOR YOUR ATTENTION Centro di Monitoraggio Regionale della Sicurezza Stradale Via Nizza, 18 – TORINO www.sicurezzastradalepiemonte.it info@sicurezzastradalepiemonte.it www.facebook.com/SicurezzaStradalePiemonte 7th International Conference onINFORMATICS AND URBAN AND REGIONAL PLANNING Cagliari, 10 10-12 maggio 2012

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