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Nonprofit marketing calendar template (used december 1, 2011)
 

Nonprofit marketing calendar template (used december 1, 2011)

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    Nonprofit marketing calendar template (used december 1, 2011) Nonprofit marketing calendar template (used december 1, 2011) Presentation Transcript

    • 2012 Marketing Calendar January February March April May June July August September OctoberProgram Goals /BenchmarksWeek of (Mon. Start) 2 9 16 23 30 6 13 20 27 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22Key Dates & EventsProgram SupportProgram promotionsCollateral &PresentationsPublic RelationsSpecial Events &SponsorshipsPress ReleasesInteractiveKeyword/SearchTargeted AdsNonprofit E-MediaOnline DirectoriesAffiliate OrganizationsTwitterFacebookYouTubeBlog/RSSEmailWebsite MessagingPodcastMobileAdvertisingTVRadioPrintOutdoorResearchStaff SurveysClient SurveysDonor SurveysMarketing Effectiveness This is a template for a marketing calendar. Weeks start on Monday. The example below shows how a completed plan for the month of January might lookMonth JanuaryProgram Goals / Volunteer Outreach / Clients Served / Client Achievement / ProfessionalBenchmarks Networking / Donotion TrackingWeek of (Mon. Start) 2 9 16 23 30 Community Martin LutherKey Dates & Events New Years Open House King DayProgram Support Early registration for after- schoolProgram promotions program Exec. Dir. Pres. ToCollateral & Product KennedyPresentations Brochures H.S.Public Relations LocalSpecial Events & nonprofitSponsorships conf.Press Releases Pre Conf Post Conf.InteractiveKeyword/Search Keyword/Search Advertising PromoteTargeted Ads ConferenceNonprofit E-Media E-newsletters, story placement in NonProfit TimesOnline Directories Online update with registrants, attendeesAffiliate Organizations Affiliate Recruitment Incentive Program Facebook Pre Conf Post Conf.Twitter Announce Tweets Live Tweets Tweets Other Tweets Daily Conf. Visit us at conference and Recap, LiveFacebook Visit us --free your receive tell gift BlogYouTube Visitvolunteerism story and us at conferenceBlog/RSS receive free gift ConfEmail HighlightsWebsite Messaging XYZ Campaign QR Code - product infoPodcastMobile XYZ CampaignAdvertising XYZ CampaignTV XYZ Campaign with QR CodeRadio Teaser for XYZ CampaignPrint Email CustomerOutdoor Satisfaction SurveyResearch Brand Metrics, Web Analytics, ROI Page 1 Nonprofit Marketing Calendar Template (Used December 1, 2011)
    • 2012 Marketing Calendar November DecemberProgram Goals /BenchmarksWeek of (Mon. Start) 29 5 12 19 26 3 10 17 24 31Key Dates & EventsProgram SupportProgram promotionsCollateral &PresentationsPublic RelationsSpecial Events &SponsorshipsPress ReleasesInteractiveKeyword/SearchTargeted AdsNonprofit E-MediaOnline DirectoriesAffiliate OrganizationsTwitterFacebookYouTubeBlog/RSSEmailWebsite MessagingPodcastMobileAdvertisingTVRadioPrintOutdoorResearchStaff SurveysClient SurveysDonor SurveysMarketing EffectivenessMonthProgram Goals /BenchmarksWeek of (Mon. Start)Key Dates & EventsProgram SupportProgram promotionsCollateral &PresentationsPublic RelationsSpecial Events &SponsorshipsPress ReleasesInteractiveKeyword/SearchTargeted AdsNonprofit E-MediaOnline DirectoriesAffiliate OrganizationsTwitterFacebookYouTubeBlog/RSSEmailWebsite MessagingPodcastMobileAdvertisingTVRadioPrintOutdoorResearch Page 2 Nonprofit Marketing Calendar Template (Used December 1, 2011)