Gcsv 2011 stepping into social media-andrew hoffman
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Gcsv 2011 stepping into social media-andrew hoffman

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This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service ...

This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.

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Gcsv 2011 stepping into social media-andrew hoffman Gcsv 2011 stepping into social media-andrew hoffman Presentation Transcript

  • INTRODUCTION TO SOCIAL MEDIAGovernors Conference on Service & VolunteerismOctober 12, 2011 Presented by: Andrew Hoffman
  • ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion
  • www.NLFW.org
  • st. louis
  • ?WHO ARE YOU &WHY THIS SESSION
  • STARTWITH THE BASICSA B C
  • COMMUNICATIONCommunication is a process of transferring information from one entity to another."the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs"Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. Defined by Wikipedia
  • STORYMA TTERS http://www.flickr.com/photos/meomi/3059512473/
  • RELATIONSHIPSMA TTER
  • SOCIAL MEDIAIS HAVINGCONVERSA TIONSONLINE - Marta Kagan
  • JUSTA SET OFCOMMUNICA TION TOOLS
  • SOCIAL MEDIA EXPLAINEDWe define social network sites as web-based services that allow individuals to(1) construct a public or semi-public profile within a bounded system,(2) articulate a list of other users with whom they share a connection, and(3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. Social Network Sites: Definition, History, and Scholarship
  • WEB 2.0 SOCIAL NETWORKSWEB 1.0
  • WHA MAKES SOCIAL T MEDIA SITES UNIQUE?...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and Scholarship
  • IT STARTSWITH ASOLIDFOUNDATION
  • NOTHING YOU DO ONANY OF THESE MATTER WITHOUT IT
  • FACEBOOK
  • TWITTER
  • Y ube ouT
  • BLOGGING
  • MICRO SITES - CAMPAIGNS
  • FOUNDATION IS KEY
  • WHA MAKESA TGREA FOUNDA T TION?
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, Functional
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, Interactive
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
  • WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsSECURITY - Your Organization’s operations will dictate this function
  • START
  • WHY BLOG?
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see it
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leader
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - It’s so easy to keep updated & share. Also,
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easy
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easyCHOICE BASED - They allow people to choose your
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easyCHOICE BASED - They allow people toitchooseforced upon them. your content rather than being
  • WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easyCHOICE BASED - They allow people toitchooseforced upon them. your content rather than beingINTERACTION - Can create a two-way conversation
  • BLOG LISThttp://www.bikerumor.com/ - Independent Cycling Reviewshttp://donmilleris.com/ - Official Blog of Author Donald Millerhttp://jeremycowart.com/blog/ - Professional Photographerhttp://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Bloghttp://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purposehttp://michaelhyatt.com/ - CEO of Thomas Nelson Publishinghttp://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Timeshttp://sethgodin.typepad.com/ - Author Seth Godinhttp://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)http://www.venturethere.com/ - Adventure Themed Bloghttp://blog.ogilvypr.com/ - Official Ogilvy PR Bloghttp://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoeshttp://rachelheldevans.com/ - Rachel Held Evans - Influential Female Bloggerhttp://contagiouscommunity.wordpress.com/ - Collaborative Bloghttp://stephanbauman.com/ - CEO of World Reliefhttp://fivewords.mckinney.com/ - Mckinney Advertising Agency Bloghttp://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activisthttp://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
  • THESE DON’T MATTER WITHOUTA PURPOSE & STRATEGY
  • LETS GETPRACTICAL Questions & Group Think
  • SUGGESTED READS
  • SUGGESTED WEBSITES
  • Thank You!Andrew-Hoffman.comNeighborLink Fort WayneAndrew@NLFW.org260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey