INTRODUCTION TO               SOCIAL MEDIAGovernors Conference on Service & VolunteerismOctober 12, 2011                  ...
ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington Univer...
www.NLFW.org
st. louis
?WHO ARE YOU &WHY THIS SESSION
STARTWITH THE BASICSA   B   C
COMMUNICATIONCommunication is a process of transferring information from one entity to another."the imparting or interchan...
STORYMA TTERS           http://www.flickr.com/photos/meomi/3059512473/
RELATIONSHIPSMA TTER
SOCIAL MEDIAIS HAVINGCONVERSA TIONSONLINE    - Marta Kagan
JUSTA SET OFCOMMUNICA  TION TOOLS
SOCIAL MEDIA EXPLAINEDWe define social network sites as web-based services that allow individuals to(1) construct a public...
WEB 2.0                    SOCIAL                    NETWORKSWEB 1.0
WHA MAKES SOCIAL        T    MEDIA SITES UNIQUE?...is not that they allow individuals to  meet strangers, but rather that ...
IT STARTSWITH ASOLIDFOUNDATION
NOTHING YOU DO ONANY OF THESE MATTER    WITHOUT IT
FACEBOOK
TWITTER
Y ube ouT
BLOGGING
MICRO SITES - CAMPAIGNS
FOUNDATION IS KEY
WHA MAKESA   TGREA FOUNDA    T      TION?
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
START
WHY BLOG?
WHY BLOG?IT’S PERSONAL - Tell your story as you see it
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or       ...
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or       ...
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or       ...
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or       ...
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or       ...
WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or       ...
BLOG LISThttp://www.bikerumor.com/ - Independent Cycling Reviewshttp://donmilleris.com/ - Official Blog of Author Donald M...
THESE DON’T MATTER WITHOUTA PURPOSE & STRATEGY
LETS GETPRACTICAL    Questions & Group Think
SUGGESTED READS
SUGGESTED WEBSITES
Thank You!Andrew-Hoffman.comNeighborLink Fort WayneAndrew@NLFW.org260.710.7611                          Presentation At:  ...
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Gcsv 2011 stepping into social media-andrew hoffman

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This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.

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Gcsv 2011 stepping into social media-andrew hoffman

  1. 1. INTRODUCTION TO SOCIAL MEDIAGovernors Conference on Service & VolunteerismOctober 12, 2011 Presented by: Andrew Hoffman
  2. 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion
  3. 3. www.NLFW.org
  4. 4. st. louis
  5. 5. ?WHO ARE YOU &WHY THIS SESSION
  6. 6. STARTWITH THE BASICSA B C
  7. 7. COMMUNICATIONCommunication is a process of transferring information from one entity to another."the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs"Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. Defined by Wikipedia
  8. 8. STORYMA TTERS http://www.flickr.com/photos/meomi/3059512473/
  9. 9. RELATIONSHIPSMA TTER
  10. 10. SOCIAL MEDIAIS HAVINGCONVERSA TIONSONLINE - Marta Kagan
  11. 11. JUSTA SET OFCOMMUNICA TION TOOLS
  12. 12. SOCIAL MEDIA EXPLAINEDWe define social network sites as web-based services that allow individuals to(1) construct a public or semi-public profile within a bounded system,(2) articulate a list of other users with whom they share a connection, and(3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. Social Network Sites: Definition, History, and Scholarship
  13. 13. WEB 2.0 SOCIAL NETWORKSWEB 1.0
  14. 14. WHA MAKES SOCIAL T MEDIA SITES UNIQUE?...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and Scholarship
  15. 15. IT STARTSWITH ASOLIDFOUNDATION
  16. 16. NOTHING YOU DO ONANY OF THESE MATTER WITHOUT IT
  17. 17. FACEBOOK
  18. 18. TWITTER
  19. 19. Y ube ouT
  20. 20. BLOGGING
  21. 21. MICRO SITES - CAMPAIGNS
  22. 22. FOUNDATION IS KEY
  23. 23. WHA MAKESA TGREA FOUNDA T TION?
  24. 24. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?
  25. 25. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
  26. 26. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?
  27. 27. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, Functional
  28. 28. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, Interactive
  29. 29. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?
  30. 30. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
  31. 31. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsSECURITY - Your Organization’s operations will dictate this function
  32. 32. START
  33. 33. WHY BLOG?
  34. 34. WHY BLOG?IT’S PERSONAL - Tell your story as you see it
  35. 35. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or
  36. 36. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leader
  37. 37. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - It’s so easy to keep updated & share. Also,
  38. 38. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easy
  39. 39. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easyCHOICE BASED - They allow people to choose your
  40. 40. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easyCHOICE BASED - They allow people toitchooseforced upon them. your content rather than being
  41. 41. WHY BLOG?IT’S PERSONAL - Tell your story as you see itCONTENT - You can become or take the position of an expert or thought leaderFREQUENCY - immediate.to keep updated & share. Also, It’s so easyCHOICE BASED - They allow people toitchooseforced upon them. your content rather than beingINTERACTION - Can create a two-way conversation
  42. 42. BLOG LISThttp://www.bikerumor.com/ - Independent Cycling Reviewshttp://donmilleris.com/ - Official Blog of Author Donald Millerhttp://jeremycowart.com/blog/ - Professional Photographerhttp://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Bloghttp://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purposehttp://michaelhyatt.com/ - CEO of Thomas Nelson Publishinghttp://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Timeshttp://sethgodin.typepad.com/ - Author Seth Godinhttp://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)http://www.venturethere.com/ - Adventure Themed Bloghttp://blog.ogilvypr.com/ - Official Ogilvy PR Bloghttp://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoeshttp://rachelheldevans.com/ - Rachel Held Evans - Influential Female Bloggerhttp://contagiouscommunity.wordpress.com/ - Collaborative Bloghttp://stephanbauman.com/ - CEO of World Reliefhttp://fivewords.mckinney.com/ - Mckinney Advertising Agency Bloghttp://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activisthttp://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
  43. 43. THESE DON’T MATTER WITHOUTA PURPOSE & STRATEGY
  44. 44. LETS GETPRACTICAL Questions & Group Think
  45. 45. SUGGESTED READS
  46. 46. SUGGESTED WEBSITES
  47. 47. Thank You!Andrew-Hoffman.comNeighborLink Fort WayneAndrew@NLFW.org260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey
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