Social media marketing_for_artists
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Social media marketing_for_artists Social media marketing_for_artists Presentation Transcript

  • Social Media Marketing For Artists Mary Anne Baker
  • About Mary Anne● A local resident of Jackson County● Over 25 years as VP of marketing for a major hotel company in Florida● Established INNsights Internet Marketing in 2010 in North Carolina to help small businesses get maximum exposure through the Internet and social media.● Currently serving over 45 small businesses in Jackson, Swain, Macon,Haywood, and Rabun (GA) counties with internet and social media marketing.● Teaching social media marketing through SCCs continuing education program, as well as for local Chambers of Commerce.● A landscape photographer (MountainPhotoGallery.com)
  • Summary of Todays Class● How to optimize your Facebook Business Page ○ Select business type ○ Cover photo and profile photo ○ Set a personalized URL ○ Navigation between personal profile and business page ○ Optimize content within basic information. ○ Learn the features of the Administrative Panel ○ Learn basic navigation through "edit page"● How to Promote your Artwork on Facebook ○ Build Audience tools ○ Posting ○ Cross-promote other businesses and/or partners ○ Set up an event● Basic features available in Flickr and Google+● Take a look at Fine Art America.
  • About Facebook● More than 900 million active users, with an expectation of one billion by year end.● More than 50% of active users log on to Facebook in any given day● More than 2 billion posts are liked and commented on daily● More than 250 million photos are uploaded per day.
  • About Flickr: ● Most popular photo sharing website ● Ranked #49 of all websites in the world. ● Provides many sharing and tagging tools to promote your artwork.
  • About Google+ ● Use this platform to boost your SEO. ● Google+ Pages for Business index very well on Google search ● Many artists and photographers use Google+ to showcase their artwork and photos due to photo-rich elements ● Follow other artists and photographers. The only downside to Google+ is that while there are manyartists here, there arent a whole lot of customers. UseGoogle+ more as a networking and SEO tool.
  • About Fine Art America Offers multiple platforms for showcasing and selling your artwork, with features such as: ∙ Automatic post announcements on your FaceBook page each time you upload artwork or sell artwork. ∙ Password-protected galleries available ∙ Sell prints AND originals - 100% commission free. You set the amount you want to earn from your artwork, and FAA charges over and above that, including options for framing, matting, gallery wraps, and more. ∙ Create and Send E-Mails ∙ Create Your Own Website – Use this to sell prints of your artwork. ∙ Watermark for Added Security ∙ Participate in Groups - Join one of 500+ member- moderated art groups or create your own.
  • Getting Started on Facebook:There are a few items youll need to gather in order to optimize your Page: ● A profile picture with measurements of 180 x 180 pixels (or a photo/logo that you can get as close to a square as possible) ● A cover photo with measurements of 851 x 315. If you are unable to access Photoshop or other photo editing software, you can upload a landscape-oriented photo and then drag the photo up or down to make it fit into the proper format. ● A short description of 2-3 sentences to summarize your business. This "About" section will be indexed for search engines, so make sure it is keyword-enhanced. ● A "name" for your page, not to exceed 75 characters. ● A long description of up to 5,000 characters. Consider this a "work in progress" and dont worry too much about getting is exactly right. Many people copy the text from the home page of their website and tweak it over time.
  • Lets Get Started on FacebookIf you already have a Facebook Business Page, we will be reviewing many of thebasic features available and how to optimize and promote your Page.If you do not have a Facebook Business Page, you can create one here:www.facebook.com/pages/create.phpIf you previously set up your business as a profile and need to migrate it to aBusiness Page:www.facebook.com/pages/create.php?migrate
  • Facebooks Scheduled Posts
  • Summary Facebook Business Page Strategy: ∙ Share artwork frequently ∙ Post artwork on other’s business pages ∙ Always use copyright information with every post, and a link to your website and/or Facebook page. ∙ Comment on other’s artwork ∙ Search for art and photography groups on Facebook, and share your work often.
  • Flickr and Google + StrategyFlickr: ● Join groups and share artwork with groups ● Upload your prints once to Flickr, then easily and safely share them through Facebook, Twitter, email, and more.Flickr and Google+ ● Upload photos of your artwork and make sure to use tags, sets, and hyperlinks to your Facebook page and/or to your website for purchasing prints. ● Comment, like, and share others artwork.
  • For a copy of this slide show: Visit www.SlideShare.net/INNsights This slide show will be uploaded by end of day tomorrow (Wednesday).