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INN London is a major public event held once a year, promoting modern international culture to 240,000 visitors live in the heart of London and a further 134 million OTS worldwide. …

INN London is a major public event held once a year, promoting modern international culture to 240,000 visitors live in the heart of London and a further 134 million OTS worldwide.

INN are curators of cities. We will transport one key city each year from the BRICT superpowers
to London to share the city’s cultural and creative being via art, fashion, design, architecture, food, drink, stories, street culture, and more.

INN begins this year with the young, dynamic, highly educated, astonishingly creative, hi-tech Istanbul and progresses to Shanghai, Mumbai, Moscow and São Paulo over the next 4 years.

INN offers partners and sponsors an unrivaled association with: art, fashion, architecture, design, technology, communications, research, international best business practice, research, locations and a ‘black book’ of international talent.
 We offer partners a unique connection with, and understanding of the world's powerhouse economies.

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  • 1. Media Pack 2011
  • 2. INN London Limited was established to showcase the heart and soul of a foreign city in both a physical event space and online eco-system_Who we are Copyright INN London 2010
  • 3. INN DIGITAL INN CONTENT INN EVENT INN SCHEDULE INN EXPOSUREAPPS EXHIBITIONS ARCHITECTURE TOTAL OPPORTUNITIES - CITY GUIDES PRESS PREVIEWS TO SEE (OTS)BLOG APPS ART - 138,740 000 MILLION - UNITED KINGDOM - GUEST CITY PRIVATE VIEWS DESIGN - WORLDWIDE PARTNERSHIPS BESPOKE PR CAMPAIGN - 90 MILLION OTSFACEBOOK CATALOGUE GALA LAUNCH EDUCATION - UNITED KINGDOM POSTER CAMPAIGNS - GUEST CITY - WORLDWIDE EDUCATION FASHION EXHIBITS - 6 SHEET POSTER - 48 SHEET POSTER GALA CLOSEMAILER FORMATS (TV) FILM LAUNCHES 9.6 MILLION OTS - UNITED KINGDOM - GUEST CITY FOOD PRINT CAMPAIGN - WORLDWIDE AFFILIATE SCHEMES CLIENT EVENINGS MEDIA - 9 MILLION OTSNETWORK CSR GEOGRAPHY Q&A ONLINE MEDIA - UK/WORLDWIDE - PARTNERS CHARITY AUCTION - 20 MILLION OTS - CURATORS CULTURE CALENDAR HISTORY SCREENINGS - MEMBERS TV LIMITED EDITIONS CORPORATE EVENTS INDUSTRY TALKS/ PANELS - 200, 000 OTSTWITTER - ART - UNITED KINGDOM - GUEST CITY - DESIGN - FASHION LITERATURE WORKSHOPS MEDIA PARTNERS - 9 MILLION OTS - WORLDWIDE - MUSIC - PHOTO CORPORATE - PRINT HOSPITALITY MUSIC RETAIL PARTNERSSHOP - POSTER - EDITIONS - 500,000 OTS - ART PHOTOGRAPHY - DESIGN CITY GUIDES DEBATES FOOTFALL - FASHION - ART - MUSIC - PRINT - WEB - DESIGN THEATRE - 240,000 - PHOTO - APP - FASHION - PRINT - INTERNATIONAL CULTURE - POSTER - INDUSTRY TRADE_What we are
  • 4. INN’s philosophy is toeducate, inspire andengage an audience viaculture, helping to dispelmyth and cliché,showcasing a city’s truebeing and character Copyright INN London 2010
  • 5. A dedicated foundation will benefitfrom the organisation, with a shareof profits donated to the citizens oftomorrow, both in London and ourshowcased cities_The INN Foundation
  • 6. Over the next five yearsINN will showcase:IstanbulShanghaiMumbaiSão PauloMoscow Copyright INN London 2010
  • 7. The inaugural event will celebrate Istanbul for a month-long period in London’s stunning Victoria House_The Event Location
  • 8. Offering an expanded virtual festival, anonline community linking the London andIstanbul creative communities, a blog, onlineshop and an archive for online learning_The Eco-system
  • 9. _A continuation of Istanbul’s position as European Capital of Culture 2010 _A thriving cultural, artistic and design scene little known outside of Istanbul itself _An opportunity to expand on the UK’s existing strong trade links with Turkey_Why Istanbul
  • 10. EMI Burhan Dogançay Post Dial Ersinhan Ersin Emel Ku Tamer Koseli Once Upon a time on my Street Ahmet BaytarGoodoubets MUSIC Istanbul Foundation for Culture & Arts DESIGN FASHION Hussain Chalayan Can Su Boguslu Haci Bekir Restaurant 29 Osep Minasoglu ISTANBUL ISTANBUL Latife Tekin Elif-Safak INN Mehmet Murat Somer Orhan Pamuk John Sco Nuri Bilge Ceylon PHOTOGRAPHY Emre Ünel FOOD LONDON Kür at Ba ar Buket Uzuner LITERATURE Zeynep Fadillioglu ART Nuri Bilge Ceylon Art Biennial FILM Istanbul Modern Istanbul Fishmarket 1001 Istanbuls in My Binoculars Isil Özgentürk ARCHITECTURE Rodeo Istanbul Barobu In Praise of Shadows Sylvia Kouvali
  • 11. Istanbuls art scene hasexploded over recent years,with events such as theBiennale and ContemporaryIstanbul establishing thecity a firm foothold on theworld art map, whilst apanoply of galleries haveemerged, ranging from smallindependents up to GarantiBanks vast Platform space.Working with our artistic Banubirecikligil @ Gallery X-ist Balkan Naci Islimyeli @ Istanbul Modernpartner IKSV (IstanbulFoundation for Balkan Naci IslimyeliContemporary Arts);Istanbul Modern and thecitys leading independentgalleries, INN will bring aselection of the best ofContemporary Art toLondon, providing aplatform for existing andemerging talent toshowcase their work toan international audience,much of it being showedin the UK for the first time. Extra Struggle Gokce Celikel @ Galleri Non Esra Basibuyuk Ufuk Atan @ Milk Gallery 000 000Istanbul INN LondonART WEEK
  • 12. Now in its 4th edition,Istanbul Fashion week hasstarted to garner worldwideattention,with a slew ofemerging designers lookingto break onto the worldstage. Whilst severalTurkish designers havealready become householdnames, a new wave ofdesigners and boutiques areheralding a thriving anddynamic scene. Bora Aksu Hussein Chalayan Dice KayekINN will chart the recentprogress of the Istanbulfashion scene, showcasingsome of its leading lights,and running a series of talksand panels, catwalk showsand pop-up boutiquesduring a dedicated weekwhich will assemble talentwith UK investors andindustry advisers. Yazbukey Ahmet Baytar Emre Ünal Fashion Photography Vogue TurkeyIstanbul INN LondonFASHION WEEK
  • 13. Istanbuls architecturescene is thriving againsta backdrop of a a rapidlyexpanding city, attractingboth internationaltalent into the city, aswell as developinghomegrown talent forthe international market.  House Hotel by Autoban Autoban Aziz SariyerLeading design collectives TEGET ARCHITECTURAL OFFICE was established by two architects, Mehmetsuch as Autoban, Ilya and Kütükçüo¤lu and Ertu¤ Uçar, in Istanbul in the early 2000s. Teget has been involved substantially with the generation of form and abstract geometricDerin are names to watch structures in parallel with global tendencies in architecture. Their approach is more like ‘theme and variations’ combining the environmental approach and modernism with geometric rationalism. One can say that there is alwayson the world stage, both at something unidentifiable in the geometries of Teget’s work which is intuitive and personal. Tamer Koselishows such as Milans DerinSalone Mobile as well as viacollaborations with brandssuch as De La Espada. TabanliogluINN will showcase emergingconcepts, products, andprojects, offering architectsand designers the chanceto discuss their work andinvestigate commercial andinvestment opportunities Derinwith UK investors,developers and retailers. Tamer Koseli & Banane Mag Iznik Tiles Ertug UçarIstanbul INN LondonDESIGN WEEK
  • 14. Istanbuls location andhistory have ensured that ithas developed into a uniquecultural hub. StraddlingEast and West, as well as thetraditional and modern, theresultant amalgam hasensured a rich and variedcultural scene.INN will provide a snapshotof the best creativity andculture Istanbul has to offer. Zeynep Tanbay Dans Projesi Mehmet Murat Somer Semih Kaplanoglu’s Honey Elif-SafakTalks, debates, Q&As, films,shows introducing talentranging from prize-winningauthors to suburban hip-hopscenes; modern danceto theatre; street art tostories from the citizensthemselves to offer a trueinsight into the incrediblecity that is Istanbul. Kürşat Başar Arcola Theatre Reha Erdems KosmosIstanbul INN LondonCONTEMPORARY WEEK
  • 15. From the simplicity ofSardines hauled in freshfrom the Bosphorusthrough to intricatelyspiced meats, Istanbulsculinary landscapereflects an eclectic blendof influences from bothEast and West; ancient Spice Marketand modern.INN will offer a sampleof these delights, working Haci Bekirwith key restaurants inIstanbul to curate tastermenus, whilst several ofthe citys renownedmixologists will craftcocktails, and a selection Mikla Restaurant Ulus29of award-winningTurkish wines willprovide more thansuitable accompaniment. Mehmet Gurs LuccaIstanbul INN LondonFOOD WEEKENDS
  • 16. Istanbuls contemporarymusic scene offers a broadspectrum of sounds andstyles ranging from Turkishpsychedelia to techno; fromdance to disco re-edits.Reflecting the citys ownheritage, much of themusic is still inspired by,and rooted in traditionalinstrumentation,whilst several composersare pushing musical Post Dial/Topkapi music IKSV institute Sinan Bokesoyboundaries usingmodern technologies.INN will present live gigs,club nights and workshopsfrom the citys emergenttalent - the majority ofwhom will be making theirUK début. 123 Cem Mansur GoodoubetsIstanbul INN LondonMUSIC WEEKENDS
  • 17. PLANNED PROGRAMME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY GOLD SPONSOR INN SPONSORS Taste of Istanbul Taste of Istanbul Auction Gala Opening Press Preview Friends & Family Gilles Peterson Howie B presents: & Ambassador Sinan Bökesoy Preview presents: Istanbul Istanbul Reception Taste of Istanbul Taste of Istanbul British Council HusseinFASHION Fashion Conference LCF & Moda Chalayan Vogue present: Liberty of London: Fashion Fusion: Fashion closingWEEK 1 Gala Evening academy and Frieze Istanbul INN London Ahmet Baytar Club vs. catwalk party: Goudoubets Live 123 LiveART Arts Council Istanbul Modern Taste of Istanbul Taste of Istanbul Galeri Pi IKSV ALAN GalleryWEEK 2 Arts Conference present showcase Biennale showcase Art & Music party Art Week Gala Evening Istanbul Art Today Balkan Beats closing partyDESIGN Design Council RIBA presents: Banané Mag Design Council Taste of Istanbul Taste of IstanbulWEEK 3 Design Conference present: DERIN present: Zeynep present: Creative Review Design Week Gala Evening Aziz Sariyer Fadillioglu Ersinhan Ersin Ilio design vs. Banané Mag closing party in conversationCONTEM British Council Cornucopia ECOC: Taste of Istanbul Kulturturizm Kürsat BasarPORARY Film/Theatre/ present: present: presents: Once upon Topkapi Music Charity AuctionWEEK 4 Literature Conference Contemporary a time in my showcase: Turkish Cuisine Supper club live Gala Evening Istanbul street Revolters WEEKLY INN WEEKEND INN Monday INN: Trade & creative conferences Friday/Saturday night INN: Live music & Club night Daytime INN: Youth education & workshops, professional seminars, panels & forums. Saturday/Sunday INN: Families, food, shopping and entertainment Evening INN: Talks, debates, films, shows, theatre, music, food, shopping Programme subject to confirmation & change
  • 18. Victoria House is centrallylocated in London andneighbours London’s top touristattraction The British Museum(6million visitors p.a.) VH
  • 19. The physical exhibitionwill be installed over2,500m² in London’sstunning Victoria House _Coffee Shop _Art & Photography Gallery _Bazaar/Shop area _80 seat Restaurant _Deli/Cafe _Library & Media lab _40-80 seat Theatre area _Bar & Live Area _250 standing Main Stage area _Two entrances
  • 20. Gallery Outdoor in Central 48 & 6-sheet London Poster Campaign PRINN will support Campaignthe event with Print Onlinean integrated Campaign Campaignpromotionalschedule Building TV Branding Campaign PR Opportunities Event Media Footfall Partners
  • 21. Building Branding 200,000 Posters: 6-sheets 6 million Posters: 48-sheets 3.6 million Print media 9 million Online media 20 million TV 200,000 Footfall 240,000 Media Partners 9 million Retail Partners 500,000 PR coverage 90 million Total 138,740,000 OTS As verified by Zenith Media 2010_INN_Exposure Copyright INN London 2010
  • 22. Appendix Copyright INN London 2010
  • 23. INN creates bespoke solutions to maximise brand exposure to 134 million educated, influential users.1. The Gold Partnership £500,000Our Gold Partner will enjoy headline visibility, bespoke PR campaign and tailoredproduct integration throughout the INN ‘Product Universe’ to an audience of 134 million OTS.They will be sole representatives for their sector of business.2. Silver Partners £215,000As key contributors, our Silver Partners will have prominent presence in all branding on and offline,product integration, access to events, tickets and special offers.The Silver Partners will also be sole representatives for their business sector._Partnerships
  • 24. FashionWeek Partners Weekly Format:Fashion retailers, manufacturers, distributors are Launch Press Eventwelcome to join INN London and benefit from a Debatesprogramme of events dedicated to the promotion of Talksinternational fashion including Press launch, debates, Showsshows, films, retail on and offline. Retail Online promotionArt Week PartnersINN London will be introducing new work and new Packages:faces to London. Sotheby’s Turkish Contemporary ArtSale in 2011 was yet another signal of the arrival of Buythis talent on the international art scene, explore them Fashion Week Headline Partner £85,000fully at INN via shows, parties, debates. Art Week Headline Partner £85,000Design Week PartnersWorld class products meeting UK creatives and Design Week Headline Partner £85,000audiences for the first time in a week long focus. Culture Week Headline Partner £85,000Culture WeekA week which will encompass literature, architecture, Further tailored partnerships availableeducation and a myriad influences driving Istanbulian according to requirementsculture and success. Prices vary from £30,000 - £75,000Category partners Contact nicole@innlondon.org
  • 25. Food and DrinkOur Food and Drinks Partners will enjoy exposure to 240,000 visitors expected at the INN London 2011 event.Bar  Bar SponsorThe opportunity to serve day and night in a Ownership, management and supply of the INN London Barheavily promoted central london space. During Buy:the day a space for business to meet, art, fashion £145,000and design opinion formers to congregate andopen at night for licensed music and film events. Alcohol/Wine/Soft Drinks Partners Live Event:A key space for press launches, conference Bespoke ‘Drinks Partner’ branding on all advertisingbreakouts. It will cater to the public with a Bespoke branding on all invitationsstrong offer of well planned and executed Bespoke branding at the eventcocktails, great wines beers, spirits and soft Branding at entrance to restaurantdrinks. Bespoke branding of bar Branding of all food menusEach night service will continue until 11.30pm Branding of all drinks menuswith special license being available until 3am for Sommelier recommendations on menusspecific requested nights. Online: Bespoke Content (recipes, tips, off/on trade retail outlets etc)Restaurant Buy:Hosting Business oriented lunches during the Headline Drinks Partner £85,000week, leisurely dining in the evenings and a family Further opportunities ranging from £18,000 - £75,000focus at the weekends. It will also cater to INNLondon conferences, special day-time and night- Food Partnerstime events and launches for the event’s duration Live Event:offering all visitors and guests an authentic Bespoke branding on all advertisingand refined taste of Turkey. Bespoke branding on all invitations Branding at entrance to restaurantCafe Bespoke branding of barTurkish fast food snacks and cakes, juices, soft Branding of all food menusdrinks, superb teas, infusions and coffees. Quick Online:service and take-outs for a space which will Bespoke food guide with recipes, retail, online offers etc.function as a meeting area for local workers Buy:during week-days and a friendly family oriented Headline Food Partner £85,000space during the weekend. Further opportunities ranging from £15,000 - £75,000
  • 26. Consumer Trade & Industry A social /professional Knowledge and cultural Professional and trade network of cultural and associations creative connoisseurs exchange Audience profile Educational/Pro-social Schoolchildren and students20,000 15.015,000 11.310,000 7.5 5,000 3.8 0 0 Innocent Cafe Superdesign INN British Museum Under 15 16-19 20-24 25-34 35-44 45-54 55-64 65+ Estimated total month attendance: 240,000 people Ave 1-day attendance Projected Under15 audience Projected attendance Audience Projections Projected audience Demographic Profile
  • 27. CITY CURATORS