Share point as your digital marketing platform


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INDUSA conducted a webinar on December 14, 2011 which focused on how SharePoint as Digital Marketing is an excellent choice for companies like yours. In this tech webinar, we explained how to leverage digital experiences to make your marketing program more influential, create websites that drive revenue with the help of social and touch-based experiences, gain flexibility to expand content and enhance user experience, and much more.

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  • about email. Once upon a time, you checked email on your PC, and that was enough. Today, it’s a little different--you expect to be able to check email from any device, whether it’s a work laptop, home PC, phone, or tablet. And then you expect them to sync up effortlessly. Wherever you are, you have the most current information at your fingertips. That’s what you expect, and that’s what you get.Digital marketing is going the same way. A company’s brand isn’t just their logo anymore in a store, nor is it just their web site. Instead, they’re expected to have a social media presence, online campaigns. Opt-in marketing on mobile devices. And partnerships with other companies who have online presences.The fact is, corporate IT has lost control of the device. Information needs to be everywhere. And companies absolutely need to keep up with the consumer. Digital marketing may be the latest buzzword, but it’s an idea that’s here to stay because it seeks to pull together all these disparate channels.
  • Which digital marketing method do you use most?EmailWebsiteSearch Engine OptimizationSocial Media MarketingMobileDisplay AdvertizingAffiliate Marketing
  • Share point as your digital marketing platform

    1. 1. SharePoint as your Digital Marketing Platform December 14, 2011, 11:00 AM CT INDUSA Technical Corp. Innovative, Intelligent, Inspired Solutions!
    2. 2. • Introduction of the Panel• Digital marketing• Poll• SharePoint as a Digital Marketing tool• Large scale SharePoint Implementations• INDUSA’s Case Studies & Methodology• About Us• Summary• Q&A © 2011 INDUSA Technical Corp. 2
    3. 3. Introduction of the Panel/ Speaker
    4. 4. • Katelynn Ballinger – Marketing Coordinator• Sanjay Savkur – Director, Business Development• Dan FioRito – Director, Business Development © 2011 INDUSA Technical Corp. 4
    5. 5. Digital Marketing
    6. 6. “Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers.” --Wikipedia WordPress “The operational definition of digital marketing includes addressable branding/advertising, YouTube contextual, marketing, social marketing and transactional marketing.” Facebook “Marketing in the digital decade means „adapting to the core‟–or transforming the --Gartner marketing organization and becoming adaptive.” --ForresterDigital marketing is about every single interaction a company has with its customers online. © 2011 INDUSA Technical Corp. 6
    7. 7. Web Banner Advertising Social & WebTraditional Media Web 2.0 Content Internet Site User Brochure-ware Analytics Search Solutions Experience Static Content Digital Commerce “Web 1.0” Assets © 2011 INDUSA Technical Corp. 7
    8. 8. • A cultural shift… FROM TO PUSH Broadcasts PULL Content Monolog Conversation Individual Consumption Group Participation Sales & Marketing Pitch Hi-Fidelity Attracting Publicity Pursuing Interaction © 2011 INDUSA Technical Corp. 8
    9. 9. Clients Marketing IT• Usability • “100m sprint” • “Silo” effect• Fresh content everyday • Content Islands• Too much content • Stale content • Inconsistent branding• I belong… • Slow moving • Tech platform• I connect… ships soup • Back-office App• Stay engaged • Quantifying ROI Integration © 2011 INDUSA Technical Corp. 9
    10. 10. Consumers Marketingmore DIGITAL more complicated Source: © 2011 INDUSA Technical Corp. 10
    11. 11. © 2011 INDUSA Technical Corp. 11
    12. 12. © 2011 INDUSA Technical Corp. 12
    13. 13. SharePoint as a Digital Marketing tool
    14. 14. Insights Collaboration• Server-based Excel, Data • Documents, Tasks, Blogs, Wikis, Visualization, KPI, Collaborati Lists, Calendars, Email, Projects, Dashboards,… on … Insights Portal Business Processes Portals Share Point• Web-based forms, LOB 2010 • Enterprise Portal, Site Directory, Actions, workflows, SSO, … “My Sites”, Social Networking, Privacy Control, … Business Enterprise Processes Search Content Content Management Mgmt Enterprise Search• Integrated Documents, • Scalability, Context sensitive, Records, Workflows, web Rich people and business data content, … search, … • Managed • Audience Object Model • Visio Services Meta-data • Reusable Workflows • Web Analytics © 2011 INDUSA Technical Corp. 14
    15. 15. FAST ESP 5.3 Web Content Mgmt FAST ESP FAST Search Designer Web Content (Adapted for Mgmt Workflow SharePoint) Interaction Collaboration Management Workflow SharePoint Services (IMS) Front-Ends Social Collaboration Computing Content System Center Transformation Social Support Services (CTS) Business Computing Intelligence Languages (all) Languages (all) Site Search Forms Services Connectors (all) Connectors (all)Single-domain Multi-domain server for top-tier websites © 2011 INDUSA Technical Corp. 15
    16. 16. Authoring made Simplified Compelling Build rich web Manage a unified simple publishing online experience apps infrastructure SharePoint Multistage Integrated Sandboxed Metadata ribbon disposition Search solutions management rich media & Streamlined Multilingual Workflow social Familiar tools central interface templates computing administration Content Web standards Online Rich media Content management support communities management scalability policies Partner extranets © 2011 INDUSA Technical Corp. 16
    17. 17. • Pre-Built Web Controls Build Adaptive Interactions • Web Control Extensibility • Cross-Platform Support • Personalized ResultsOrchestrate query and results • Query and Results Processing • Federated Search • Search-Driven Topic PagesOptimize Business Rules and • Rules-Driven Search Results • A/B Testing • Search ConnectorsEnrich and Transform Content • Content Processing Pipeline • Content Fusion • Familiar EnvironmentDesign Dynamic Information • Visual Design Flows • Business Control © 2011 INDUSA Technical Corp. 17
    18. 18. Online revenue Enterprise Interactive search with Enterprise (Ads/Transactions) Multiple brands, micro- social experiences Surfaces LOB data, Top-tier traffic sites, or countries Access to business data, forms-based workflowsUX (User Experience) Interactive search forms & online services High content volume differentiationLarge services budget © 2011 INDUSA Technical Corp. 18
    19. 19. Connect Federated Search-generated Interactive Product Blended User- Off-site Content Topic Pages Experiences generated ContentAdapt Recommendations Dynamic, Visual Location-based & Social Ranking & Personalization Navigation Mobile Search, Content & TaggingGuide Promotions and Targeted One-stop Interactive Cross-sell Lead2011 INDUSA Technical Corp. © Generation Account Servicing Customer Support 19
    20. 20. Large scale SharePoint Implementations
    21. 21. • Big brand e-commerce site • Top3 news media company • 100K hits / day • Efficient, real time content for • Social network integration 30 MM visitors / month • Intense online collaboration • “Mass customization” needs • Multi-device rendering • Ultra luxury car manufacturer • Fortune 50 Retailer • High-traffic • Global e-commerce branding • Rich personalized content • Active, interactive content • Dedicated, active fans • Full “radar” digital marketing © 2011 INDUSA Technical Corp. 21
    22. 22. Case Studies
    23. 23. Organization:• One of the largest Office Furniture Manufacturer in the WorldBusiness Challenge:• Redesign of website and re-platform to increase revenue• Lack of customized web-parts to implement master templates based on wireframesSolution: Benefits:• master templates using Customized web • Reusable web parts for templates parts • Great UI for better interactivity• Rich interactive experience tailored for • Centralized data repository along with easy demanding users access to data from third party applications• Integration with FAST, Omniture, Scene7 and portal and the clients’ own Search and Dealer • High usability and ease of manageability portal • 50% increase in speed of search results• Comprehensive testing• Develop key analytics and content © 2011 INDUSA Technical Corp. 23
    24. 24. 1 2© 2011 INDUSA Technical Corp. 24
    25. 25. Organization:• A not-for-profit integrated healthcare providerBusiness Challenge:• Absence of user controls and need for specific web parts• Need for modifications in the user interface for seamless browsingSolution: Benefits:• Modified components in client site master • Better browsing capability and seamless page for MOSS 2007 and SharePoint 2010 navigation• Add Master page Webparts and customize • Design akin to the client’s image for brand search Functionality recognition• Inner page UI Customization • Organized repository of information• Unit testing of different components with • Instant search of healthcare records of the different users having various access rights. patient and diagnosis• Development of User Controls for MOSS 2007 and SharePoint 2010 © 2011 INDUSA Technical Corp. 25
    26. 26. © 2011 INDUSA Technical Corp. 26
    27. 27. Organization:• A well-known international cosmetics and skincare firmBusiness Challenge:• Communication and collaboration problems between the company and its subsidiaries• Unappealing user interface• Unorganized event scheduling & managementSolution: Benefits:• Developed master group site as well as • 40% faster communication: Seamless individual work stream sites communication & collaboration between• Developed & customized different web- the company & its subsidiaries parts such as, scrolling image and video • User friendly and appealing look & feel gallery, announcements, document library, • Event scheduling calendar/events/survey, discussions, • 37% Faster site creation: One step creation video/image gallery etc. of a site using the template that will• Security options handled by system admin provide the same look and feel as required, with content control options in charge of allowing data to be easily edited. work stream admin © 2011 INDUSA Technical Corp. 27
    28. 28. 1 2© 2011 INDUSA Technical Corp. 28
    29. 29. Organization:• A University that offers distance learning servicesBusiness Challenge:• Unable to facilitate exams for distance learning students• Absence of a system to communicate with exam conducting centers• Absence of a portal for internal communication between students, faculties and mentors• Need for common platform between geographical locationsSolution: Benefits:• Portal for facilitating exams for distance • Highly secured and integrated SharePoint learning students portal for facilitating exams for distance• Built the portal using Microsoft SharePoint learning 2010 with several user groups including • Systematic user access management admin, student, exam conducting center system with permissions & restrictions and faculty • Integration of miscellaneous features like• Modules integrated: login page Google maps, chat functionalities between functionalities, Google Map integration, students, admin, faculty & mentors and user management • Sinking of data from their existing SQL• Integration with existing SQL Server Server Database Database © 2011 Indusa Technical Corp. 29
    30. 30. 1 2 3© 2011 INDUSA Technical Corp. 30
    31. 31. Methodology
    32. 32. Strategy Development/ Test• Business case • Agile • New implementation• ROI/TCO analysis • Standard • Customization• Project charter • Interactive • Integration Maintenance and Support Roll Out• SLA based • Upgrades • Training• 24 X 7 support • Migration • Knowledge transfer• On-demand support • Enhancements • Go live © 2011 INDUSA Technical Corp. 32
    33. 33. Template User Creative Web design Branding creation Experience Design Architectural RIA design Analytics SEO designDevelopment Workflows / Customization Business rules Integration web parts Browser / Agile Mobile Methodology compatibility © 2011 INDUSA Technical Corp. 33
    34. 34. Summary
    35. 35. Adaptive Experience Intelligence- Web Experience Integrated Portal Build insight • Behavioral • Business Profiling Interactive Intelligence • Dynamic Community Platforms- • Customer self- Content Drive Basic Site service • Multi-screen engagement • Rich media • Advanced Publishing • Fresh content management • Workflows analytics • Targeting • CRM • Cross-Media Media- • Consistent • Search-driven Create Integration Dashboard brand Navigation demand • E-Commerce Wikis & Blogs SharePoint for Internet Sites and FAST Search - Scalable and SupportedAddress the Basics Innovate and Grow © 2011 INDUSA Technical Corp. 35
    36. 36. About Us
    37. 37. • A US Corporation headquartered in Chicago, IL• Offshore Development Center based in Ahmedabad, India• In business since 1989 – 22 years• Employees: ~150• SEI CMM 4• ISO 9001:2008• ISO 27001:2005• Executed projects in more than 12 countries © 2011 INDUSA Technical Corp. 37
    38. 38. • Services: • Strategy • Implementation • Migration • Customization • Application Integration • UI Design• ROI and TCO driven services approach• Approved SharePoint Deployment Planning Services (SDPS) Partner• 93% of employees are Microsoft-certified• Microsoft NSAT (Net Customer Satisfaction) Index of 96% since 2009• Microsoft Partner with 4 Gold Competencies• Cost savings beyond labor arbitrage • Web part Add-ons, Automation, Reusable components, etc.• Active Citizen in SP community © 2011 INDUSA Technical Corp. 38
    39. 39. © 2011 Indusa Technical Corp.
    40. 40. Q&A
    41. 41. Thank You!Corporate Headquarters:INDUSA Technical Corp.1 Trans Am Plaza Drive, Suite 350,Oakbrook Terrace, IL 60181Tel: +1 (630) 424-1800 Web: Email: © 2011 INDUSA Technical Corp. 41