Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Desk Indicia (EN)

462

Published on

What do you need to consider when you want to start with Social Media activities? This is how we look at this

What do you need to consider when you want to start with Social Media activities? This is how we look at this

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
462
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. INDICIASOCIAL MEDIA DESKMartijn Wilbrink17/2/12
  • 2. “ACHIEVING RESULTS TOGETHER” We believe winning organisations differentiate by excellent business execution, delivered by high performing talents! • The Indicia Group is a pan-European organisation with over 250 professionals. • Our clients are impressed by our expertise and our full service and integrated approach
  • 3. INTERACTIVINDICIA INTERACTIVWe are the interactive agency of the Indicia Group. As a creative andinnovative digital agency, our team of specialists always look for new,exiting and efficient new possibilities when it comes to DigitalCommunication. We believe in a Human Centric approach, not just inplatforms. The virtual space, supported by devices, connects people,brands and companies. Let‟s explore it together!Indicia Interactiv is specialized in:· Ongoing Social Media Activities· Online Campaigns· Mobile Applications
  • 4. INTERACTIVSOCIAL MEDIA DESK• Social Media is the domain where Public Relations, Marketing, Media and Digital meet• To be successful in this domain, you need focus and expertise. In other words: a focussed and specialized team of experts collaborating. That is why we created The Social Media Desk• This Social Media Desk is preparing, deploying, managing en analyzing the conversation with fans all over the world for our Customers. We work for clients such as: J&B, Captain Morgan and Bavaria• Our goal is to support the Social Media Activities of our Clients, without them losing control or ownership: Social Media Activities can be fully or partial being outsourced to our Social Media Desk• We work closely together with our partners: Facebook, Coosto, Radian6 and Vitrue• We are a participant in the Taskforce Social Media of the IAB Netherlands
  • 5. INTERACTIVSOCIAL MEDIA LAWS OF NATURE
  • 6. INTERACTIVSOCIAL MEDIA IS INTERDISCIPLINARY
  • 7. INTERACTIVSOCIAL MEDIA IS „ALWAYS ON‟
  • 8. INTERACTIVSOCIAL MEDIA IS A TWO WAY STREET
  • 9. INTERACTIVGROWING INFLUENCE OF „PEOPLE LIKE ME‟
  • 10. INTERACTIVIT IS NOT ABOUT THE BEAUTYFULL PICTURE
  • 11. INTERACTIVIT IS ABOUT BEING RELEVANT IN THE TIME LINE
  • 12. INTERACTIVSO KNOW WHAT YOUR PUBLIC WANT FROM YOU
  • 13. INTERACTIVIF YOU WANT THEM TO SHARE YOUR MESSAGE
  • 14. INTERACTIVTHEN ACTIVATE YOUR BRAND AMBASSADORS Category IntrestSocial Ambassadors will provide aSocial Context to your content. Brand AwerenessThis will make your messagesmore relevant for their Peers Brand Consideration Brand Purchase Brand Ambassedor
  • 15. INTERACTIV
  • 16. INTERACTIVAND KEEP IT GOING
  • 17. INTERACTIVWHAT CAN WE DO FOR YOU?• We can help your brand or company with the whole social media process from strategy to operations and reporting• Creating a fan base and the conversation with your audience are the main focus points within these activities• We have a professional team with various specialists, that can help you starting up these activities in a safe but robust way• We can help you to enable your employees and transfer the operation of the social media activities to your organisation• Our team of specialists can keep servicing your organisation and be a team to fall back on when necessary
  • 18. INTERACTIVPROCESS & RESPONSIBILTY 100% Activities Client & Social Media Desk 80% 60% 40% Period in time 20% 0% 0 1 2 3 4 5 6
  • 19. INTERACTIVPHASE 1: STRATEGY & SETUP 100% Client: 1. Input Strategie & content creation 80% Indicia Social 60% Media Desk: 1. Setting up strategie 40% 2. Setting up tooling 3. Setting ip streams 20% 4. Creating TABS 5. Creating initial content 0% 0 1 2 3 4 5 6
  • 20. INTERACTIVPHASE 2: SOCIAL MEDIA DESK 100% 80% Indicia Social Media Desk: 60% 1. Publication Content 2. Community Management 40% 3. Brand Monitoring 4. Reporting 5. Creating new social content 20% 6. Sharing Best Practices 7. Strategy & Advise 8. Tooling 0% 0 1 2 3 4 5 6
  • 21. INTERACTIVPHASE 3: SHARED RESPONSIBILTY (OPTIONAL) 100% Client: 1. Publication News 2. Community 80% Management News Indicia Social Media 60% Desk: 1. Publication Content 2. Community 40% Management 3. Brand Monitoring 4. Sharing Best Practices 20% 5. Creating new social content 6. Tooling 0% 0 1 2 3 4 5 6
  • 22. INTERACTIVPHASE 4: SOCIAL MEDIA SUPPORT DESK (OPTIONAL) 100% Client: 80% 1. Publicating content 2. Community Management 3. Creating new social content 60% 40% Indicia Social Media Desk: 1. Brand Monitoring 2. Sharing Best Practices 20% 3. Supporting Social Media Team Client 4. Tooling 0% 0 1 2 3 4 5 6
  • 23. INTERACTIVQUESTIONS? CONTACT US!
  • 24. INTERACTIVTHANK YOU FOR YOUR ATTENTION!

×