Prezentare Razvan Antonescu

SEO PLANNING
Razvan Antonescu

TOOLS
Google Webmaster Tools
Google Analytics
Google Custom Search Engine
Firefox addons:
Firebug (with Pagespeed)
Web Developer
SEO Book toolbar
SEO Doctor (Vladimir Prelovac)

PROJECT TYPES
Content
Main goal: fast indexing
Ecommerce
In depth indexing, long tail

KEYWORDS
Client
Brands
Domain specific keywords
Research
Google SKT
Competition
Google Suggest

AUDIT
1 year (observe seasonal changes)
Monthly reports
Keywords volume
Traffic generating pages
Bridge spikes with intervention logs

COMPETITION ANALYSIS
6 sites:
3 local
3 international
Directions:
Structure
Templates
Age
Unusual strategies
Links

INTERNAL ARCHITECTURE
Homepage
Internal linking
Labeling
Exclude irrelevant pages

TEMPLATE OPTIMIZATION
Home
Categories
Subcategories
Items
Search*

PARTNERS
Identify sites from within the same vertical
Content syndication

LAUNCH
QA
Going live
Implementation testing
Evolution analysis

REPORTING
Target keywords
Long tail keywords (volume)
Traffic generating pages
Images
Goals

COMMON ERRORS
More than one H1 tag
Robots.txt missing
No RSS feeds
Lack of QA after implementation

TIPS
!

Prezentare Razvan Antonescu

by IMTO on Oct 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 109

Statistics

Prezentare Razvan Antonescu — Presentation Transcript

http://www.imto.ro	108
file://	1