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Demand generation ciprian gavriliu

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Prezentarea din cadrul IMTO SEO & SEM, Iași 2010

Prezentarea din cadrul IMTO SEO & SEM, Iași 2010

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  • - background in comunicare - PR & Media manager - 6 ani in online - peste 100 de proiecte manageruite si implementate - PlayTheBalls – clienti. Birouri . IMTO . Emisiune Radio ... many more Pasiuni: besides online & marketing, art, photo, pescuit, people

Demand generation   ciprian gavriliu Demand generation ciprian gavriliu Presentation Transcript

  • Ciprian Gavriliu , Managing Director PlayTheBalls Demand generation: cum creezi cerere pentru produsul t ău
  • Ciprian,
    • de 6 ani în „Internet”
    • cam 100 proiecte finalizate
    • 2 3/4 ani de PlayTheBalls
    • Online Shift
    • IMTO / NOP / MFS
    • ODO
    • Printre Clienţi: ASEBUSS, Wembley Gin, Simplus, Happy Tour, GO Travel, Ceramica Iaşi, ProInvest, The Investor , Doraly
    Ciprian Gavriliu , Managing Director PlayTheBalls
  • Ciprian Gavriliu , Managing Director PlayTheBalls Ce au în comun?
  • Ciprian Gavriliu , Managing Director PlayTheBalls
  • Ciprian Gavriliu , Managing Director PlayTheBalls
  • Ciprian Gavriliu , Managing Director PlayTheBalls
  • Ciprian Gavriliu , Managing Director PlayTheBalls Cum faci SEO sau PPC dacă nu există căutări/cerere?
  • Ciprian Gavriliu , Managing Director PlayTheBalls Demand Generation  is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. Building Awareness Positioning Relevance Supporting Validation Mitigating Customer Evaluation
  • Ciprian Gavriliu , Managing Director PlayTheBalls
    • Demand generation pentru :
    • Introducerea unui produs de inova ție pe piață
    • Revitalizarea cererii pe un produs/serviciu/cat.
    • Creșterea cererii pe un produs/serviciu/cat.
  • Ciprian Gavriliu , Managing Director PlayTheBalls Publicitate pentru produse de inova ț ie?
  • Ciprian Gavriliu , Managing Director PlayTheBalls Particularitate : Focus pe problem ă și conștientizare
  • Ciprian Gavriliu , Managing Director PlayTheBalls Pa ș ii î mpingerii unui produs pe pia ță Everett M. Rogers '  Diffusion of Innovations  (1962)
  • Ciprian Gavriliu , Managing Director PlayTheBalls Disease branding Ciprian Gavriliu , Managing Director PlayTheBalls S ocial anxiety disorder ? 2 ani - 50 de mențiuni în presă
  • Ciprian Gavriliu , Managing Director PlayTheBalls Disease branding : Paxil Ciprian Gavriliu , Managing Director PlayTheBalls
    • Campanie
    • “ Imagine being allergic to people”
    • “ Social Anxiety Disorders Coalition.“
    • Ricky Williams, the NFL running back
    • Academic psychiatrists – tur în 25 de țări
  • Ciprian Gavriliu , Managing Director PlayTheBalls Disease branding : Paxil Ciprian Gavriliu , Managing Director PlayTheBalls
    • Rezultate
    • Within two years Paxil had become the seventh most profitable drug in America
    • Peste 1 miliard de referințe în presă
    • S ocial A nxiety D isorder – 3rd most common mental illness in the world
  • Ciprian Gavriliu , Managing Director PlayTheBalls Exerci ț iu: generăm idei de “valoare” By billjacobus1
  • Ciprian Gavriliu , Managing Director PlayTheBalls Studiu de caz 1 : Turism By r Swami Stream
  • Ciprian Gavriliu , Managing Director PlayTheBalls Studiu de caz 2 & 3
  • Ciprian Gavriliu , Managing Director PlayTheBalls Întrebări bine țintite? By cliff1066™
  • Mulțumesc , Ciprian Gavriliu ciprian . gavriliu @ptb.ro www.playtheballs.ro www.cipriangavriliu.ro wwww.twitter.com/cipriangavriliu