Ciprian Gavriliu, Managing Director PlayTheBalls
Demand generation: cum creezi
cerere pentru produsul tău
Ciprian,
• de 6 ani în „Internet”
• cam 100 proiecte finalizate
• 23/4
ani de PlayTheBalls
• Online Shift
• IMTO / NOP / M...
Ciprian Gavriliu, Managing Director PlayTheBalls
Ce au în comun?
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Cum faci SEO sau PPC dacă nu
există căutări/cerere?
Ciprian Gavriliu, Managing Director PlayTheBalls
Demand Generation is the focus of targeted
marketing programs to drive aw...
Ciprian Gavriliu, Managing Director PlayTheBalls
Demand generation pentru:
A.Introducerea unui produs de inova ie pe pia ă...
Ciprian Gavriliu, Managing Director PlayTheBalls
Publicitate pentru produse de
inovație?
Ciprian Gavriliu, Managing Director PlayTheBalls
Particularitate: Focus pe problemă
i con tientizareș ș
Ciprian Gavriliu, Managing Director PlayTheBalls
Pașii împingerii unui
produs pe pia ăț
Everett M. Rogers' Diffusion of In...
Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding
Ciprian Gavriliu, Managing Director PlayTheBalls
Social ...
Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding: Paxil
Ciprian Gavriliu, Managing Director PlayTheBalls
...
Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding: Paxil
Ciprian Gavriliu, Managing Director PlayTheBalls
...
Ciprian Gavriliu, Managing Director PlayTheBalls
Exercițiu: generăm
idei de “valoare”
By billjacobus1
Ciprian Gavriliu, Managing Director PlayTheBalls
Studiu de caz 1: Turism
By rSwami Strea
Ciprian Gavriliu, Managing Director PlayTheBalls
Studiu de caz 2 & 3
Ciprian Gavriliu, Managing Director PlayTheBalls
Întrebări bine intite?ț
By cliff1066™
Mul umescț , Ciprian Gavriliu
ciprian.gavriliu@ptb.ro
www.playtheballs.ro
www.cipriangavriliu.ro
wwww.twitter.com/cipriang...
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Demand generation ciprian gavriliu

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Prezentarea din cadrul IMTO SEO & SEM, Iași 2010

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  • - background in comunicare
    - PR & Media manager
    - 6 ani in online
    - peste 100 de proiecte manageruite si implementate
    - PlayTheBalls – clienti. Birouri . IMTO . Emisiune Radio ... many more
    Pasiuni: besides online & marketing, art, photo, pescuit, people
  • Demand generation ciprian gavriliu

    1. 1. Ciprian Gavriliu, Managing Director PlayTheBalls Demand generation: cum creezi cerere pentru produsul tău
    2. 2. Ciprian, • de 6 ani în „Internet” • cam 100 proiecte finalizate • 23/4 ani de PlayTheBalls • Online Shift • IMTO / NOP / MFS • ODO Printre Clienţi: ASEBUSS, Wembley Gin, Simplus, Happy Tour, GO Travel, Ceramica Iaşi, ProInvest, The Investor, Doraly Ciprian Gavriliu, Managing Director PlayTheBalls
    3. 3. Ciprian Gavriliu, Managing Director PlayTheBalls Ce au în comun?
    4. 4. Ciprian Gavriliu, Managing Director PlayTheBalls
    5. 5. Ciprian Gavriliu, Managing Director PlayTheBalls
    6. 6. Ciprian Gavriliu, Managing Director PlayTheBalls
    7. 7. Ciprian Gavriliu, Managing Director PlayTheBalls Cum faci SEO sau PPC dacă nu există căutări/cerere?
    8. 8. Ciprian Gavriliu, Managing Director PlayTheBalls Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. Building Awareness Positioning Relevance Supporting Validation Mitigating Customer Evaluation
    9. 9. Ciprian Gavriliu, Managing Director PlayTheBalls Demand generation pentru: A.Introducerea unui produs de inova ie pe pia ăț ț B.Revitalizarea cererii pe un produs/serviciu/cat. C.Cre terea cererii pe un produs/serviciu/cat.ș
    10. 10. Ciprian Gavriliu, Managing Director PlayTheBalls Publicitate pentru produse de inovație?
    11. 11. Ciprian Gavriliu, Managing Director PlayTheBalls Particularitate: Focus pe problemă i con tientizareș ș
    12. 12. Ciprian Gavriliu, Managing Director PlayTheBalls Pașii împingerii unui produs pe pia ăț Everett M. Rogers' Diffusion of Innovations (1962)
    13. 13. Ciprian Gavriliu, Managing Director PlayTheBalls Disease branding Ciprian Gavriliu, Managing Director PlayTheBalls Social anxiety disorder? 2 ani - 50 de men iuniț în presă
    14. 14. Ciprian Gavriliu, Managing Director PlayTheBalls Disease branding: Paxil Ciprian Gavriliu, Managing Director PlayTheBalls Campanie •“Imagine being allergic to people” •“Social Anxiety Disorders Coalition.“ •Ricky Williams, the NFL running back •Academic psychiatrists – tur în 25 de ăriț
    15. 15. Ciprian Gavriliu, Managing Director PlayTheBalls Disease branding: Paxil Ciprian Gavriliu, Managing Director PlayTheBalls Rezultate •Within two years Paxil had become the seventh most profitable drug in America •Peste 1 miliard de referin e în presăț •Social Anxiety Disorder – 3rd most common mental illness in the world
    16. 16. Ciprian Gavriliu, Managing Director PlayTheBalls Exercițiu: generăm idei de “valoare” By billjacobus1
    17. 17. Ciprian Gavriliu, Managing Director PlayTheBalls Studiu de caz 1: Turism By rSwami Strea
    18. 18. Ciprian Gavriliu, Managing Director PlayTheBalls Studiu de caz 2 & 3
    19. 19. Ciprian Gavriliu, Managing Director PlayTheBalls Întrebări bine intite?ț By cliff1066™
    20. 20. Mul umescț , Ciprian Gavriliu ciprian.gavriliu@ptb.ro www.playtheballs.ro www.cipriangavriliu.ro wwww.twitter.com/cipriangavriliu

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