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Achieving Launch Excellence in Asia-Pacific

by IMS Health Asia Pacific

1,112 views

Anthony Morton-Small, IMS Asia-Pacific Practice Leader for Commercial Effectiveness, lays out the benchmarks for launch excellence in Asia Pacific – maximizing opportunity, market share leadership, ...

Anthony Morton-Small, IMS Asia-Pacific Practice Leader for Commercial Effectiveness, lays out the benchmarks for launch excellence in Asia Pacific – maximizing opportunity, market share leadership, and promotion out-performance – and why so few launches reach this pinnacle. Morton-Small defines the Launch Readiness framework and explains how this approach will bolster launch preparations.