Your SlideShare is downloading. ×
0
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Search Advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Search Advertising

809

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
809
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://www.youtube.com/watch?v=lej9L8jNb34&feature=relmfu
  • Transcript

    • 1. Aisling Blake
    • 2. Search Advertising
    • 3.  Grow sales through paid search 1. Don’t forget about SEO 2.3. Use the insights that search can provide4. Harness the growing trend for mobile search5. Maximise the effectiveness of other media through search
    • 4. Search plays many roles Standalone Understand Predict product the consumer intent Not just technology, it plays an integral part of the marketing and media mix
    • 5. Search drives more than online
    • 6. Grow sales through paid search
    • 7. Start with paid search
    • 8. Brands canown keyword territories& occupy primereal estate on the SERP
    • 9. Why invest in paid search? IMMEDIATE FLEXIBLE MEASURABLE SUPPORTS 45% OF THE BRAND ONLINE AD TEST & DRIVES SPEND IN SALES H1 2012
    • 10. SMEs succeeding with Google AdWords
    • 11. Don’t forget about SEO
    • 12. Brands under-invest in SEO$35,000$30,000$25,000$20,000 Paid search$15,000 SEO$10,000 $5,000 $0 2009 2010 2011 2012 2013 2014 Source: Forrester’s Search Engine Marketing ModelMore difficult to prove Difficult to provide any Proof of success may ROI than PPC guaranteed results take up to 6 months
    • 13. Start with your site
    • 14. PPC & SEO are complementary
    • 15. Use the insights that search can provide
    • 16. We are all searching for something 5.5 searches per day 15% YOY increase in (highest in our peer group in searches in Ireland Europe) Value of time saved by the 20% of daily searches have consumer is 10:1 ROI never been seen before (McKinsey & Company, July 2011)
    • 17. Use the data generated through search
    • 18. Harness the growingtrend for mobile search
    • 19. Mobile search is here to stay 140% increase in mobile searches over past 18 60% of months consumers search on their smartphones every day More searches on mobile than desktop (Japan) Source: Mobile Planet
    • 20. You need separate mobile activity
    • 21. Maximise the effectiveness ofother media through search
    • 22. Search is the bridgebetween traditional media and online
    • 23. TV is a large driver of search Be Make it Be there consistent easy
    • 24.  Grow sales through paid search 1. Don’t forget about SEO 2.3. Use the insights that search can provide4. Harness the growing trend for mobile search5. Maximise the effectiveness of other media through search

    ×