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Press - Richard Waring, Millward Brown

Press - Richard Waring, Millward Brown

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Press Press Presentation Transcript

  • Some Thoughts from a Research Perspective1.
  • 4 Points to make: Smart phones are Radically changing our lives Now The Audience for newspaper consumption has never been Greater The audience is greatest amongst the Wealthiest But its Digital & the consumers in Control2.
  • iPods Changed Media Industry…iPhones Ramped Even Faster… iPad Growth (3x iPhone) Leaves “Siblings” in Dust3.
  • Android „Phone‟ Adoption Has Ramped Even Faster – nearly 6x iPhone4.
  • Smartphone User Adoption Has Huge Upside5.
  • Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base in Q2:13E6.
  • Global Mobile Traffic Growing Rapidly to 13% of Internet Traffic7.
  • Mobile Monetization Growing Rapidly (71% Apps, 29% Ads)8.
  • Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, in India9.
  • But Globally Press has Twice as many readers as Internet users Audience is not the issue. Revenue model still is.10.
  • And Newspaper appetite is greatest where the wealth is11.
  • This is leading to a significant shift in consumers lives12.
  • 13.
  • The Switch is from Asset Heavy to Asset Light14.
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  • But by 2015 - 85% of books will still be paper22.
  • Magnitude of Upcoming Change Will be (is) Stunning – We are Still in Spring Training• Nearly Ubiquitous High-Speed Wireless Access in Developed Countries• Unprecedented Global Technology Innovation• Ultra Competitive Markets for Mobile Operating Systems + Devices• Difficult ‘What Do I Have to Lose’ Economic Environment for Many• Fearless (& Connected) Consumers• Inexpensive Devices / Access / Services (Apps)• Ability to Reach Millions of New Users in Record (& Accelerating) Time• Nearly ‘Plug & Play’ Environment For Entrepreneurs – Marketplaces / Web Services / Distributed Work / Innovative Productivity Tools / Low ‘Start Up’ Cost• Beautiful / Relevant / Personalized Content for Consumers23.
  • Some Thoughts from a Research Perspective24.