Your SlideShare is downloading. ×

Press

849

Published on

Press - Richard Waring, Millward Brown

Press - Richard Waring, Millward Brown

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
849
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Some Thoughts from a Research Perspective1.
  • 2. 4 Points to make: Smart phones are Radically changing our lives Now The Audience for newspaper consumption has never been Greater The audience is greatest amongst the Wealthiest But its Digital & the consumers in Control2.
  • 3. iPods Changed Media Industry…iPhones Ramped Even Faster… iPad Growth (3x iPhone) Leaves “Siblings” in Dust3.
  • 4. Android „Phone‟ Adoption Has Ramped Even Faster – nearly 6x iPhone4.
  • 5. Smartphone User Adoption Has Huge Upside5.
  • 6. Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base in Q2:13E6.
  • 7. Global Mobile Traffic Growing Rapidly to 13% of Internet Traffic7.
  • 8. Mobile Monetization Growing Rapidly (71% Apps, 29% Ads)8.
  • 9. Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, in India9.
  • 10. But Globally Press has Twice as many readers as Internet users Audience is not the issue. Revenue model still is.10.
  • 11. And Newspaper appetite is greatest where the wealth is11.
  • 12. This is leading to a significant shift in consumers lives12.
  • 13. 13.
  • 14. The Switch is from Asset Heavy to Asset Light14.
  • 15. 15.
  • 16. 16.
  • 17. 17.
  • 18. 18.
  • 19. 19.
  • 20. 20.
  • 21. 21.
  • 22. But by 2015 - 85% of books will still be paper22.
  • 23. Magnitude of Upcoming Change Will be (is) Stunning – We are Still in Spring Training• Nearly Ubiquitous High-Speed Wireless Access in Developed Countries• Unprecedented Global Technology Innovation• Ultra Competitive Markets for Mobile Operating Systems + Devices• Difficult ‘What Do I Have to Lose’ Economic Environment for Many• Fearless (& Connected) Consumers• Inexpensive Devices / Access / Services (Apps)• Ability to Reach Millions of New Users in Record (& Accelerating) Time• Nearly ‘Plug & Play’ Environment For Entrepreneurs – Marketplaces / Web Services / Distributed Work / Innovative Productivity Tools / Low ‘Start Up’ Cost• Beautiful / Relevant / Personalized Content for Consumers23.
  • 24. Some Thoughts from a Research Perspective24.

×