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Outdoor - Philip Sherwood, JNOR

Outdoor - Philip Sherwood, JNOR

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    Outdoor Outdoor Presentation Transcript

    • OutdoorPhilip Sherwood – Director JNOR
    • Outdoor Media Owners Specialists Bravo Outdoor Kinetic CBS Outdoor Poster Management Group Clear Channel Ireland JCDecauxJoint National Outdoor Research
    • Recognisable Big & Clear IconicSays what it is
    • Using Icon’s status to deliver a messageHighlighting Global Warming –Got the attention of LA
    • Fundamentals ofCommunications
    • Getting Someones AttentionTarget Audience Brand Message delivery Age/Sex Design/look Price /PromotionSocio –economic Pack/logos Launch /refresh Urban/rural Imagery Information/ direction Tribe Tone /style
    • Here’s Why You’dChoose Outdoor
    • …because Sizes, formats, loc ations, variety to answer all briefs
    • …andGives a big brand feelNo editorial clutterQuick & short messagesLocation – location
    • If you’re innovative – you don’t have to outspend the competition – just out think them
    • …plus14 days exposure 100Rapid coverage build 80 Percentage coveragein week 1 & Increasedfrequency in week 2 60Delivers a professional 40brand feelOutdoor interacts with 20consumers daily lives 0Entertains 0 2 4 6 8 10 12 14Informs Number of daysAmuses
    • …and there’s more You don’t just have to use outdoor alone In the UK its been +25% shown that mixedmedia campaigns with +15% outdoor, adds to the overall campaign +45% reachLastly…… +35%341,000 more people are lookingat outdoor than in 2006 v’s 2011 census
    • Who can use Outdoor Everyone Targeted by – Motorists, Shoppers, Students, Geographically, Socially and by User occasion Cost of entry is down Digital printing means small runs possible and large ones cheaper
    • So !Back to fundamentalsKnow your audience - Know your brand - Know what youwant to say Get a brilliant creative ideaBook your outdoor campaign … and make people aware
    • Thank You