Facebook Garage / Open Graph Presentation
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Facebook Garage / Open Graph Presentation

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    Facebook Garage / Open Graph Presentation Facebook Garage / Open Graph Presentation Presentation Transcript

    • Building on the Open GraphTuesday, 22 May 12
    • Tuesday, 22 May 12
    • A Quick TourTuesday, 22 May 12
    • Your AppTuesday, 22 May 12
    • Your AppTuesday, 22 May 12
    • Your AppTuesday, 22 May 12
    • Your App User’s Timeline Newsfeed TickerTuesday, 22 May 12
    • 1. DEFINE YOUR ACTIONS AND OBJECTS USER ACTION OBJECT COOK RECIPETuesday, 22 May 12
    • 1. DEFINE YOUR ACTIONS AND OBJECTSTuesday, 22 May 12
    • 2. DEFINE YOUR TIMELINE AGGREGATIONSTuesday, 22 May 12
    • 2. DEFINE YOUR TIMELINE AGGREGATIONSTuesday, 22 May 12
    • 3. MARKUP AND EXPOSE YOUR OBJECTSTuesday, 22 May 12
    • 4. PUBLISH ACTIONS curl -F access_token=<access_token> -F recipe=http://myapp.com/object_id https://graph.facebook.com/me/myapp:actionTuesday, 22 May 12
    • 4. PUBLISH ACTIONS curl -F access_token=<access_token> -F recipe=http://myapp.com/object_id https://graph.facebook.com/me/myapp:action OBJECT URL ACTION NAMETuesday, 22 May 12
    • Let’s Hack...Tuesday, 22 May 12
    • Object References COOK RECIPE CookiesTuesday, 22 May 12
    • Object References INGREDIENT Chocolate RECIPE INGREDIENT COOK Cookies Pecan INGREDIENT EggTuesday, 22 May 12
    • Object References READ ARTICLETuesday, 22 May 12
    • Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit CrunchTuesday, 22 May 12
    • Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit CrunchTuesday, 22 May 12
    • Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit CrunchTuesday, 22 May 12
    • Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit CrunchTuesday, 22 May 12
    • Action References COOK RECIPE CookiesTuesday, 22 May 12
    • Action References COOK RECIPE Cookies OCCATION Birthday SuchefTuesday, 22 May 12
    • Tagging Places curl -F access_token=<access_token> -F recipe=http://myapp.com/object_id place=360804836705’ https://graph.facebook.com/me/appname:cookTuesday, 22 May 12
    • Tagging Places curl -F access_token=<access_token> -F recipe=http://myapp.com/object_id place=360804836705’ https://graph.facebook.com/me/appname:cook Place IDTuesday, 22 May 12
    • 1. Social By Design Social can’t just be added on at the endTuesday, 22 May 12
    • 2. Build for the OpenGraph now Opportunity to own your verticalTuesday, 22 May 12
    • 3. Get your data right Model your data Add context through references Create amazing AggregationsTuesday, 22 May 12
    • 4. Build products which exist over time Add to a user’s Identity Distribution is tied to reputation Think beyond ‘campaigns’Tuesday, 22 May 12
    • 5. Focus on Mobile especially HTML5 Facebook Platform for MobileTuesday, 22 May 12
    • The Open Graph One API, More Distribution, More TrafficTuesday, 22 May 12
    • The Open Graph Ticker Stories Simon Cross listened to Poor Souls on Spotify News Feed Stories Simon Cross listened Add to Timeline to songs on Spotify Timeline Aggregations One API, More Distribution, More TrafficTuesday, 22 May 12
    • developers.facebook.comTuesday, 22 May 12
    • Next: Insights TranslationsTuesday, 22 May 12
    • Open Graph InsightsTuesday, 22 May 12
    • Auth InsightsTuesday, 22 May 12
    • Auth InsightsTuesday, 22 May 12
    • TranslationsTuesday, 22 May 12
    • Translating Actions Enable multiple languagesTuesday, 22 May 12
    • Translating Actions Enable multiple languagesTuesday, 22 May 12
    • Translating ObjectsTuesday, 22 May 12
    • Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ...Tuesday, 22 May 12
    • Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ... GET http://YOUR_OBJECT_URL?fb_locale=fr_FR GET http://YOUR_OBJECT_URL?fb_locale=de_DE GET http://YOUR_OBJECT_URL?fb_locale=tr_RUTuesday, 22 May 12
    • Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ... GET http://YOUR_OBJECT_URL?fb_locale=fr_FR GET http://YOUR_OBJECT_URL?fb_locale=de_DE GET http://YOUR_OBJECT_URL?fb_locale=tr_RU ... <meta property="og:title" content="{RUSSIAN_TITLE}" /> <meta property="og:description" content="{RUSSIAN_DESC}" /> ...Tuesday, 22 May 12
    • (c) 2009 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0Tuesday, 22 May 12