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DMAsc WLA Presentation feb24

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Presentation given at the DMAsc West Los Angeles on Feb 24th, 2011 in El Segundo, CA. The presentation is about the importance of Local Search and what you can do to have more control of your local …

Presentation given at the DMAsc West Los Angeles on Feb 24th, 2011 in El Segundo, CA. The presentation is about the importance of Local Search and what you can do to have more control of your local presence. Local presence will continue to increase in importance for any entity.

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  • You should claim your business listing because you can change all the information in Google’s database plus add a lot more information and useful features for your customers. All of this will help you get to the top of the listings.
  • Once your listing has been claimed, you’ll get data that shows how effective your listing is. “Impressions” are how many times your listing showed up in the Google Places listing“Actions” are how many times someone clicked on your link, looked for more information, or asked for driving directions. This particular listing shows about a 10% click-through rate (152 actions/1466 impressions x 100%) which is fantastic.
  • Be sure to create and manage your online reputation for review sites like Yelp. Encourage your customers to review your business there too. Testimonials are gold – and they sway consumers to buy from you!
  • Transcript

    • 1. DMAscThe Ease and Power of Local Search Marketing
      Feb. 24, 2011
      The Lakes El Segundo
    • 2. Own your Internet Presence
      Claim Local Listing
      Presence in Local Directories
      GEO Target Site Pages
    • 3. Claim local listing
      Google Places
      Yahoo Local
      Bing Local Listing
    • 4. Claim Your Business Listing
      If it shows “Business owner?” at the top, you have not claimed your listing, and you must!
    • 5. Measure Your Response
      Approximately 10% CTR!
    • 6. Presence in Local Directories
      CitySearch
      YellowPages
      YellowBook
      Localeze
      Local.com
      SuperPages
      Yelp Business
    • 7. Review Sites Show Up High
      Yelp and other sites show up in search results
    • 8. Geo Targeted Pages
    • 9. Tips # 1
      Claiming your local listings is usually free and
      it doesn’t take long.
    • 10. Tips # 2
      An unclaimed business may get placed below
      claimed businesses in local search listings!
      By claiming your listings, you can increase the
      likelihood you’ll be discovered online.
    • 11. Tips # 3
      If you don’t claim your listings, someone else
      Might!
      Your unclaimed listings can be
      hijacked by spammers or competitors who
      want your potential leads.
    • 12. Tips # 4
      More than 82% of consumers use online
      search to find and research local businesses.
      That’s not just major search engines—nearly
      50% of consumers use online yellow pages
      and business directories.
    • 13. Digitization
    • 14. David C Aaronsonwsi 4 real webdavidca@wsi4realweb.comwww.wsi4realweb.comBlogs:internetmarketingby david.comonlinemarketingbymarclevin.com866-462-7456323-205-5498

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