+                          Social Media, Research &                                Development                           1...
+26 JANUARY 2012
+    Using social interactive media approaches, tools and    strategies to help ILRI document and communicate its    resea...
+    The Goat:    wisdom and energy
+    The Tree:    knowledge and nature
+     Social.    Sharing.    Caring.
+    Being Social.                    Yammer                      time                             Macchiato              ...
+    Communication Tools                        wiki        4                                               mobile        ...
+    Wikispaces    Ethiopian Livestock Feed project | MilkIT project | East    Africa Dairy Development II project
+    Blogging    Fodder Adoption blog | Africa Rising blog
+    Social Bookmarking
+    Photo sharing
+    ILRI social media metrics    with Liya Dejene    Who‟s following ILRI online?                        What comments do...
+    Look out for in-depth ILRI    social media statistics    reports       3 golden rules for getting the most out of    ...
+    The importance of sharing.       Meals, minibuses and gossip: sharing is at the heart of everything        people do...
+    “When spiders‟ webs unite, they can    tie up a lion.”                     – Ethiopian proverb                     Im...
+    Field Trip with some    people, somewhere, to do    something.
+       I learned a valuable lesson on my very first field trip with ILRI –        ask more questions.       Same goes f...
+ Social Media Guide for promoting African knowledge on Climate Change With Ewen Le Borgne & Tsehay Gashaw    A guide to ...
+    Caring about the quality of    your work, caring for each    other - in the office and    across Ethiopia.       Blo...
+     Social.    Sharing.    Daring.
+    Keep „social‟ at the heart of    everything you do.    Be sociable too.
+Think of social networking as an extension of aconversation that has been going on for centuries.  Once upon a time,knowl...
+    Dare to stand out from the crowd.
+    Be Daring
+    Green ILRI   Switch off lights   Turn off monitors   Save energy   Recycle   Conserve rain water   Consider sol...
+ Thank you.
+    Next steps…Stay in touch: kara.brown@live.co.uk
Upcoming SlideShare
Loading in …5
×

Social media, research and development: 10 weeks as a KMIS intern at ILRI

2,080 views

Published on

Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,080
On SlideShare
0
From Embeds
0
Number of Embeds
1,016
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media, research and development: 10 weeks as a KMIS intern at ILRI

  1. 1. + Social Media, Research & Development 10 weeks as a KMIS intern at ILRI in Addis Ababa, Ethiopia.Kara Brown, April 2012.
  2. 2. +26 JANUARY 2012
  3. 3. + Using social interactive media approaches, tools and strategies to help ILRI document and communicate its research and development activities.
  4. 4. + The Goat: wisdom and energy
  5. 5. + The Tree: knowledge and nature
  6. 6. + Social. Sharing. Caring.
  7. 7. + Being Social. Yammer time Macchiato time
  8. 8. + Communication Tools wiki 4 mobile slide sharing participatory video podcast 3 social bookmarking widgets photo sharing apps video enterprise networking Pinterest 2 microblogging blog RSS Feed social networking website 1 analytics search engine optimization emails
  9. 9. + Wikispaces Ethiopian Livestock Feed project | MilkIT project | East Africa Dairy Development II project
  10. 10. + Blogging Fodder Adoption blog | Africa Rising blog
  11. 11. + Social Bookmarking
  12. 12. + Photo sharing
  13. 13. + ILRI social media metrics with Liya Dejene Who‟s following ILRI online? What comments do they post? What are our audience most interested in?
  14. 14. + Look out for in-depth ILRI social media statistics reports 3 golden rules for getting the most out of social media: 1. Identify your audience and goals 2. Don‟t be afraid to make mistakes 3. Analyze the impact of your efforts
  15. 15. + The importance of sharing.  Meals, minibuses and gossip: sharing is at the heart of everything people do in Ethiopia  Social media as an extension of African culture and traditions  Coffee ceremonies and storytelling = social communication  Making a difference requires teamwork.  Several voices are stronger than one.  The web and global social network is powerful – use it to share.
  16. 16. + “When spiders‟ webs unite, they can tie up a lion.” – Ethiopian proverb Image: CIA figurative map of the world wide web
  17. 17. + Field Trip with some people, somewhere, to do something.
  18. 18. +  I learned a valuable lesson on my very first field trip with ILRI – ask more questions.  Same goes for social media and knowledge sharing. The beauty of web 2.0 is that large scale conversation – sharing your knowledge and expertise, but also learning something new for yourself too.
  19. 19. + Social Media Guide for promoting African knowledge on Climate Change With Ewen Le Borgne & Tsehay Gashaw  A guide to social media  Promoting African knowledge (on climate change adaptation)  Researchers, civil society practitioners, info. intermediaries  Doubts and Pitfalls  Encouraging people to experiment with social media
  20. 20. + Caring about the quality of your work, caring for each other - in the office and across Ethiopia.  Blogs  Brochures with Meron Mulatu  Wikis  Overall learning experience
  21. 21. + Social. Sharing. Daring.
  22. 22. + Keep „social‟ at the heart of everything you do. Be sociable too.
  23. 23. +Think of social networking as an extension of aconversation that has been going on for centuries. Once upon a time,knowledge was power.Today, sharing knowledge is power.
  24. 24. + Dare to stand out from the crowd.
  25. 25. + Be Daring
  26. 26. + Green ILRI Switch off lights Turn off monitors Save energy Recycle Conserve rain water Consider solar power
  27. 27. + Thank you.
  28. 28. + Next steps…Stay in touch: kara.brown@live.co.uk

×