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Social media, research and development: 10 weeks as a KMIS intern at ILRI
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Social media, research and development: 10 weeks as a KMIS intern at ILRI


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Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.

Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.

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  • 1. + Social Media, Research & Development 10 weeks as a KMIS intern at ILRI in Addis Ababa, Ethiopia.Kara Brown, April 2012.
  • 2. +26 JANUARY 2012
  • 3. + Using social interactive media approaches, tools and strategies to help ILRI document and communicate its research and development activities.
  • 4. + The Goat: wisdom and energy
  • 5. + The Tree: knowledge and nature
  • 6. + Social. Sharing. Caring.
  • 7. + Being Social. Yammer time Macchiato time
  • 8. + Communication Tools wiki 4 mobile slide sharing participatory video podcast 3 social bookmarking widgets photo sharing apps video enterprise networking Pinterest 2 microblogging blog RSS Feed social networking website 1 analytics search engine optimization emails
  • 9. + Wikispaces Ethiopian Livestock Feed project | MilkIT project | East Africa Dairy Development II project
  • 10. + Blogging Fodder Adoption blog | Africa Rising blog
  • 11. + Social Bookmarking
  • 12. + Photo sharing
  • 13. + ILRI social media metrics with Liya Dejene Who‟s following ILRI online? What comments do they post? What are our audience most interested in?
  • 14. + Look out for in-depth ILRI social media statistics reports 3 golden rules for getting the most out of social media: 1. Identify your audience and goals 2. Don‟t be afraid to make mistakes 3. Analyze the impact of your efforts
  • 15. + The importance of sharing.  Meals, minibuses and gossip: sharing is at the heart of everything people do in Ethiopia  Social media as an extension of African culture and traditions  Coffee ceremonies and storytelling = social communication  Making a difference requires teamwork.  Several voices are stronger than one.  The web and global social network is powerful – use it to share.
  • 16. + “When spiders‟ webs unite, they can tie up a lion.” – Ethiopian proverb Image: CIA figurative map of the world wide web
  • 17. + Field Trip with some people, somewhere, to do something.
  • 18. +  I learned a valuable lesson on my very first field trip with ILRI – ask more questions.  Same goes for social media and knowledge sharing. The beauty of web 2.0 is that large scale conversation – sharing your knowledge and expertise, but also learning something new for yourself too.
  • 19. + Social Media Guide for promoting African knowledge on Climate Change With Ewen Le Borgne & Tsehay Gashaw  A guide to social media  Promoting African knowledge (on climate change adaptation)  Researchers, civil society practitioners, info. intermediaries  Doubts and Pitfalls  Encouraging people to experiment with social media
  • 20. + Caring about the quality of your work, caring for each other - in the office and across Ethiopia.  Blogs  Brochures with Meron Mulatu  Wikis  Overall learning experience
  • 21. + Social. Sharing. Daring.
  • 22. + Keep „social‟ at the heart of everything you do. Be sociable too.
  • 23. +Think of social networking as an extension of aconversation that has been going on for centuries. Once upon a time,knowledge was power.Today, sharing knowledge is power.
  • 24. + Dare to stand out from the crowd.
  • 25. + Be Daring
  • 26. + Green ILRI Switch off lights Turn off monitors Save energy Recycle Conserve rain water Consider solar power
  • 27. + Thank you.
  • 28. + Next steps…Stay in touch: