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Social media, research and development: 10 weeks as a KMIS intern at ILRI
 

Social media, research and development: 10 weeks as a KMIS intern at ILRI

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Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.

Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.

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    Social media, research and development: 10 weeks as a KMIS intern at ILRI Social media, research and development: 10 weeks as a KMIS intern at ILRI Presentation Transcript

    • + Social Media, Research & Development 10 weeks as a KMIS intern at ILRI in Addis Ababa, Ethiopia.Kara Brown, April 2012.
    • +26 JANUARY 2012
    • + Using social interactive media approaches, tools and strategies to help ILRI document and communicate its research and development activities.
    • + The Goat: wisdom and energy
    • + The Tree: knowledge and nature
    • + Social. Sharing. Caring.
    • + Being Social. Yammer time Macchiato time
    • + Communication Tools wiki 4 mobile slide sharing participatory video podcast 3 social bookmarking widgets photo sharing apps video enterprise networking Pinterest 2 microblogging blog RSS Feed social networking website 1 analytics search engine optimization emails
    • + Wikispaces Ethiopian Livestock Feed project | MilkIT project | East Africa Dairy Development II project
    • + Blogging Fodder Adoption blog | Africa Rising blog
    • + Social Bookmarking
    • + Photo sharing
    • + ILRI social media metrics with Liya Dejene Who‟s following ILRI online? What comments do they post? What are our audience most interested in?
    • + Look out for in-depth ILRI social media statistics reports 3 golden rules for getting the most out of social media: 1. Identify your audience and goals 2. Don‟t be afraid to make mistakes 3. Analyze the impact of your efforts
    • + The importance of sharing.  Meals, minibuses and gossip: sharing is at the heart of everything people do in Ethiopia  Social media as an extension of African culture and traditions  Coffee ceremonies and storytelling = social communication  Making a difference requires teamwork.  Several voices are stronger than one.  The web and global social network is powerful – use it to share.
    • + “When spiders‟ webs unite, they can tie up a lion.” – Ethiopian proverb Image: CIA figurative map of the world wide web
    • + Field Trip with some people, somewhere, to do something.
    • +  I learned a valuable lesson on my very first field trip with ILRI – ask more questions.  Same goes for social media and knowledge sharing. The beauty of web 2.0 is that large scale conversation – sharing your knowledge and expertise, but also learning something new for yourself too.
    • + Social Media Guide for promoting African knowledge on Climate Change With Ewen Le Borgne & Tsehay Gashaw  A guide to social media  Promoting African knowledge (on climate change adaptation)  Researchers, civil society practitioners, info. intermediaries  Doubts and Pitfalls  Encouraging people to experiment with social media
    • + Caring about the quality of your work, caring for each other - in the office and across Ethiopia.  Blogs  Brochures with Meron Mulatu  Wikis  Overall learning experience
    • + Social. Sharing. Daring.
    • + Keep „social‟ at the heart of everything you do. Be sociable too.
    • +Think of social networking as an extension of aconversation that has been going on for centuries. Once upon a time,knowledge was power.Today, sharing knowledge is power.
    • + Dare to stand out from the crowd.
    • + Be Daring
    • + Green ILRI Switch off lights Turn off monitors Save energy Recycle Conserve rain water Consider solar power
    • + Thank you.
    • + Next steps…Stay in touch: kara.brown@live.co.uk