Multimedia in research: What is it? Why use it? How to use it?
MultimediaWhat is it? Why use it? How to use it? Presentation by ILRI Public Awareness team ILRI Komms Klinics session Nairobi, 31 Oct 2012
The Komms Klinics approach• Away from (just) tools, into communication processes• Six broad communication areas• Tools are still part of the picture• Awareness raising and hands-on training sessions• More trainers, more trainees
Introduction Structure of presentation•What is multimedia•What multimedia can do for you•How we use multimedia at ILRI•How the pieces you have can be turned into a multimediaproduct•Examples of multimedia products at ILRI•Using multimedia in your work•Challenges in using multimedia•What next?
What is ‘multimedia’?• Communication that uses more than one (multi) medium (media).
What is ‘multimedia’?• Multimedia combines different formats.
What is ‘multimedia’?• Multimedia content is delivered electronically or digitally.
Working with multimedia: what it can do for you Project
What multimedia can do for you• You can combine text, images and sounds in ways that make your research or project really interesting to almost everybody.• This way you reach more people and get them to take actions you want.
What multimedia can do for you• Multimedia makes it easier for people to remember your message because it is more engaging compared to traditional channels.
What multimedia can do for you• You can use multimedia to tell stories that simplify the complexities of research which contributes to getting research into use.
What multimedia can do for you• Multimedia dynamic and easy to adapt. It can be used differently and creatively by people.
Working with multimedia: How we use it @ ILRI Project
How we use multimedia @ ILRIFor social reporting.•Workshops, seminars & meetings Recording interviews and comments from participantsTo report ILRI’s research.• Through Blip films, videos and photofilms showingimportance and relevance of ILRI’s research.•These multimedia products support blogging/socialmedia communication. Project
How we use multimedia @ ILRIFor internal communication.•ILRI-wide messages•DG’s messages to staff Project
How the pieces you have can be turned into multimedia products
How the pieces you have can be turned into multimedia products• Some already have pictures or videos or presentations from work, workshops and projects.• Communications team would like to assist you to turn these into compelling multimedia products.
How the pieces you have can be turned into multimedia productsThe process:•We start by identifying or agreeing on a possible story•We can support in interviewing and taking pictures orvideos
How the pieces you have can be turned into multimedia products • This is followed by a review and editing of recorded material to choose what best fits the story. using Soundtrack Pro, Adobe Audition, Photoshop etc. • This part of the process takes the most time.
How the pieces you have can be turned into multimedia products • The edited material is then put together into a final product. • Can be a video, photofilm, slideshow or slidecast Using iMovie or Windows Moviemaker.
Example of a final productParticipants interview in a workshop:
Example of a final productPhotofilm: How dairy farming educatesKenya’s children
Using multimedia in your workStart by thinking through a story idea orconcept•What do you want to say or cover or tell?•Who are your targeting with this message?•Think about the medium to reach this audience.
Using multimedia in your workFind out who has the information you needfor the story.• Who should you interview or talk to?• What pictures or sounds do you need?
Using multimedia in your workTalk to communication staff to assist youconduct interviews and collect pictures for thethe story.
Using multimedia in your workWork with communication staff in reviewingyour interviews and photos to help youchoose what fits your message.
Using multimedia in your workThe final product is then publish or shared.•Depending on audience, can be online or shared inportable media like CDs and DVDs.
Working with multimedia–what next? Increasing consumption of web 2.0 content likely to keep raising demand for relevant multimedia products. For example, increasing use of video in websites.
Working with multimedia–what next? Need for creative storytelling and productions that show the uniqueness and impact of ILRI’s research. •Requires communication methods/tools that are dynamic (not static), inspire imagination and that illuminate knowledge.
Reflection:What can you start doing today in multimedia?
Things to start doing today in multimedia Identify one big multimedia idea in yourproject/research that you would like to work on or get assisted with. Note down some of what you already have that could be used for a multimedia product.
Things to start doing today in multimediaTalk to ILRI communication staff for help in turningTalk to ILRI communication staff for help in turning what you have and your ideas into compelling what you have and your ideas into compelling multimedia products. multimedia products.
More about Komms Klinics• Visit our Komms Klinics training wiki: http://ilri-training.wikispaces.com• Find out more and contact Tsehay, Ewen, Angela or Evelyn• Find answers to communication questions: http://ilri-comms.wikispaces.com• Find out about the activities of ILRI’s communication team: http://infoilri.wordpress.com
International Livestock Research Institute Better lives through livestock Animal agriculture to reduce poverty, hunger and environmental degradation in developing countries www.ilri.org Thank you