ILRI APM, Addis Abeba 15th-17th April 2010<br />Mobile-enabled Service Delivery in Livestock Value Chains<br />A new compe...
Thesis<br />Premises/Assumptions: <br />Integrated service provision critical to increase benefits from livestock keeping ...
What have mobile phones changed in our lives?<br />Ubiquitous reachability<br />Social networking <br />Quick information ...
The Digital Divide…..<br />"The spread of mobile cellular services and technologies has made great strides towards connect...
…….and the Rural Communication Gap<br />in India<br />3.5 billions people world-wide <br />50 millions in rural Bangladesh...
Agricultural Extension in the 21st Century?<br />Yes!<br />info dissemination to farmers<br />access to information by far...
Mobile-enabled Agro-Services: Why?<br />Only 40% of farmer households access information about agricultural techniques and...
Mobile-enabled Agro-Services: How?<br />See these videos: <br />www.youtube.com/watch?v=YFvGvr3vzIw<br />http://lifelines-...
Lots of Experimentation going on Globally……<br />
Mobile-enabled Agro-Services: System Components<br />
Mobile-enabled Agro-Services : Key Challenges<br />
Mobile-enabled Agro-Services: Lessons Learnt<br />
Mobile-based Agro-Services: Business Model<br />ILRI project/CGIAR Mega Programme<br /> Seed Funding<br />Implementing Org...
Mobile-enabled Livestock Info- Service Package<br /> Self-employment and off-farm income opportunities in rural area!<br />
Mobile-enabled Livestock Services:Why should ILRI engage?<br />Smarter farming = knowledge intensive+speed+customised <br ...
Mobile-enabled Livestock Services: Partners<br />APAARI (Asia)<br />CTA (Africa)<br />ILRI Livestock Value Chain Projects<...
Mobile-enabled Livestock-Services: Budget<br />$ 250.000 over 3 years for 100 village info-service providers linking 500-1...
Thank You for your Attention!<br />
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Mobile-enabled service delivery in livestock value chains: a new competence area for ILRI?

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Presentation to a brown bag session by Pier Paolo Ficarelli during the ILRI Annual Program Meeting, Addis Ababa, 17 April 2010.

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Mobile-enabled service delivery in livestock value chains: a new competence area for ILRI?

  1. 1. ILRI APM, Addis Abeba 15th-17th April 2010<br />Mobile-enabled Service Delivery in Livestock Value Chains<br />A new competence area for ILRI?<br />By: Pier Paolo Ficarelli – Knowldge Management & Information Systems - Asia <br />
  2. 2. Thesis<br />Premises/Assumptions: <br />Integrated service provision critical to increase benefits from livestock keeping and system sustainability<br />Information/service gap in rural areas can be bridged through community-based workers.<br />Thesis:<br />Enabled - mobile phone is the digital pathway capable of reaching large number of households and integrating multiple services at a low cost, while increasing farmers convenience and creating a self- employment opportunity for youth in rural areas. <br />
  3. 3. What have mobile phones changed in our lives?<br />Ubiquitous reachability<br />Social networking <br />Quick information access<br />Time and travel savings<br />
  4. 4. The Digital Divide…..<br />"The spread of mobile cellular services and technologies has made great strides towards connecting the previously unconnected." <br />UN, 2009<br />“Mobile phones will drive the final nail into the coffin of the $ 100 laptop and spell the demise of telecentre movement”<br />(IAALD, 2009)<br />
  5. 5. …….and the Rural Communication Gap<br />in India<br />3.5 billions people world-wide <br />50 millions in rural Bangladesh<br />300 millions in rural India<br />Fastest growth in Africa<br />UN, IAALD 2009<br />
  6. 6. Agricultural Extension in the 21st Century?<br />Yes!<br />info dissemination to farmers<br />access to information by farmers<br />farmer-services link<br />No!<br />farmer organisation development<br />technology development <br />farmer field schools <br />May be..<br />Multi-media (video photo audio) <br />e-learning & mobile library<br />Individual farm data management <br />
  7. 7. Mobile-enabled Agro-Services: Why?<br />Only 40% of farmer households access information about agricultural techniques and inputs (India NSS, 2005).<br />Sources of Agricultural Information for Households <br />Other Progressive Farmers 16.7%<br />Input Dealers 13.1%<br />Radio 13.0%<br />Television 9.3%<br />Newspaper 7.0%<br />Extension Worker 5.7%<br />Source: NSS, June, 2005 GoI<br />
  8. 8. Mobile-enabled Agro-Services: How?<br />See these videos: <br />www.youtube.com/watch?v=YFvGvr3vzIw<br />http://lifelines-india.net/lifeline/resources<br />
  9. 9. Lots of Experimentation going on Globally……<br />
  10. 10. Mobile-enabled Agro-Services: System Components<br />
  11. 11. Mobile-enabled Agro-Services : Key Challenges<br />
  12. 12. Mobile-enabled Agro-Services: Lessons Learnt<br />
  13. 13. Mobile-based Agro-Services: Business Model<br />ILRI project/CGIAR Mega Programme<br /> Seed Funding<br />Implementing Organisation(NGO/Foundations)<br />Facilita-tion<br />Intermediary Agency <br />Agro-business /Social Enterprise Districts<br />Mobile Service Providers<br />PPP/Partnership<br />Subscriptions to service package <br />Service contract<br />Village – based workers for integrated service delivery<br />Info-Service Package<br />Linkages &<br />Services<br />Public/Private Service Providers/Marketing Agents <br />Connected Producers <br />Self-help groups <br />
  14. 14. Mobile-enabled Livestock Info- Service Package<br /> Self-employment and off-farm income opportunities in rural area!<br />
  15. 15. Mobile-enabled Livestock Services:Why should ILRI engage?<br />Smarter farming = knowledge intensive+speed+customised <br />Digitally-packaged livestock information scanty<br />Integrated service delivery critical in livestock value chains <br />New dissemination path of project results at farmer level<br />Further support service offered by ILRI in the new CGIAR<br />
  16. 16. Mobile-enabled Livestock Services: Partners<br />APAARI (Asia)<br />CTA (Africa)<br />ILRI Livestock Value Chain Projects<br />CABI Int.<br />Mobile phone service providers<br />Agricultural input suppliers<br />Partner National NGOs <br />Private IT service providers<br />Local facilitators/coordinators<br />ITC rural kiosk Sanchalak<br />Gopal/Vet.scouts initiatives<br />Livestock associations<br />Dairy co-op<br />Self -help groups<br />
  17. 17. Mobile-enabled Livestock-Services: Budget<br />$ 250.000 over 3 years for 100 village info-service providers linking 500-1000 farmers each!<br />
  18. 18. Thank You for your Attention!<br />
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