Your SlideShare is downloading. ×
  • Like
Introducing Social Media at ILRI
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Introducing Social Media at ILRI

  • 1,314 views
Published

Presentation by Peter Ballantyne at ILRI, Nairobi, 9 December 2009

Presentation by Peter Ballantyne at ILRI, Nairobi, 9 December 2009

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
1,314
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
38
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • This photo from the Rome Sharefair in January 2009 captures the essence of this presentation: The knowledge we have is not the ‘power’; the power comes when the knowledge is shared.
  • Social media = ‘user generated content’
  • Social media = booming
  • Social media – some definitions
  • Obama campaign used social media to good effect
  • Obama campaign website: Is not about obama – is about you/us the site visitor
  • examples
  • Amazon – the reviews add value
  • Hotels – the reviews add value
  • Youtube, a video in english is dubbed into german by a viewer, and re-publiished
  • Brilliant example of a blog
  • Ict-km website is a blog
  • Ilri exmple
  • Ilri example
  • Ilri example
  • Ilri example
  • Ilri example
  • Ilri example
  • Ilri example
  • A key social media attribute for ILRI is that we can publish a piece of content, an object, a video etc, and re-use it many times.
  • An example

Transcript

  • 1. Introducing Social Media at ILRI Peter Ballantyne International Livestock Research Institute 9 December 2009
  • 2.  
  • 3.  
  • 4. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
  • 5. Social Media
    • AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. (http://www.wikipedia.org)
    • Social media “ summarises the importance of interaction, the consumer and the community. The term emphasises the idea that as a collective it can have as much impact as any traditional media platform.” [ www.universalmccann.com ]
    • “ People having conversations online”
  • 6. Web 2.0 the ‘social’ web From ‘places to visit’ to ‘spaces to interact’
    • User-generated content
      • ‘ anyone can be an author, publisher, or broadcaster’
    • User ‘re-mixed’ content
      • ‘ anyone can run a web site’
    • Tools enabling inter-connections and interactions
      • ‘ anyone can be a communicator’
  • 7. Some social tools
    • Blogs : originally personal ‘diary’ sites of individuals
    • Wikis : co-edited and updated web spaces
    • Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers).
    • RSS Feeds : applications that produce automatic updates when a particular content service is updated.
    • Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships
    • Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc.
    • Mapping tools . Different content embedded in maps
    • Mash-ups : different content combined to produce something new
  • 8. New Paradigm
  • 9. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / part of a conversation Adapting the message/ beta Focused on the consumer Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
  • 10.  
  • 11.  
  • 12. User generated content
  • 13.  
  • 14.  
  • 15.  
  • 16. Blogs
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Videos, photos, slides
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Embedding and re-use …
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Wikis
  • 37.  
  • 38.  
  • 39.  
  • 40. Social networking
  • 41.  
  • 42.  
  • 43. Social bookmarking
  • 44.  
  • 45.
    • http:// delicious.com
    • www.citeulike.com
    • www.connotea.org
  • 46. RSS Feeds
  • 47.  
  • 48.  
  • 49. 37 days so far 400K hits 6700 clickthroughs On average, per day: 415 subscriptions 12805 hits 101 views 217 clickthroughs
  • 50. ILRI 2.0?
  • 51. Implications?
    • Increasingly, citizens (and ‘experts’) communicate and share among themselves. How do we join them?
    • Our ‘content’ needs to be open and be able to ‘flow’ and be re-used across platforms, across orgs, across communities …
    • We must go to where the people are
      • Use their tools, engage on their terms
      • Learn to ‘let go’, give up control
    • Follow the principle: Capture once, re-use often
  • 52.  
  • 53. You are what you share …
    • “ the spread of the web invites us to look at the future from a different vantage point, to see that what we share is at least as important as what we own…
    • In the economy of things you are identified by what you own: your land, house, car. In the economy of ideas that the web is creating, you are what you share …”
    • Leadbetter, C. 2008. We-think: mass innovation, not mass production. www.wethinkthebook.net
  • 54.