Mobile - Everywhere Your Customers Are


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Presentation about mobile marketing that focuses on QR codes, SMS text message marketing, and mobile websites. Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.

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  • Learned how to do search engine optimization (SEO)…started working for some friends…as technology improved, moved to mobile marketing and social media.
  • Not Tony Robbins, Not Oprah, Not ZigZiglar – just Ed Niu
  • Cell phone will eventually replace wallet…and 91% of Americans keep theirs within 3 feet of themselves 24/7
  • 3x the number of mobile devices than computers
  • Smartphones give us enhanced capabilities like web access, apps, enhanced SMS texting, camera, GPS
  • Smartphones give us enhanced capabilities like web access, apps, enhanced SMS texting, camera, GPS
  • Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download
  • International Telecommunications Union (ITU)
  • Can also replace step #1 with a text coupon. Can also keep in contact via Email or Facebook & Twitter. It’s all good.
  • This takes multiple exposures and time.
  • Text messaging through mobile phones is becoming the preferred way to reach customers.
  • ILN can offer competitive pricing, drop setup fee for those in attendance +1 assisted coupon blast per month
  • Mobile - Everywhere Your Customers Are

    1. 1. Mobile: Everywhere Your Customers Are Edward Niu 510-592-4351 Text EDNIU to 72727
    2. 2. My Goal: Introduce MobileMarketing & Possible Methodsto Help Your Businesses Grow
    3. 3. What We’ll Cover Today... What is Mobile Marketing? Why Mobile Marketing is one of the best ways to generate new customers Demo Some Mobile Marketing Tools NO TECHIE ZONE
    4. 4. What Are Mobile Devices? Cell phones, Smartphones, iPads, G aming Devices, ebook readers (Nook, Kindle) Mobile devices are everywhere. Mobile phones are here to stay.
    5. 5. Don’t Leave Home Without
    6. 6. Important Stats…  Population 6-7 billion8,000,000,0007,000,000,000  Cell phones over6,000,000,000 5 billion5,000,000,000  Wired Internet users –4,000,000,000 less than 2 billion3,000,000,000  80% of Americans2,000,000,000 have cell phones1,000,000,000 0  20% of US households World Population Cell Phone Internet Users are mobile only SubscriptionsMost of cell phone population has purchasing power!
    7. 7. Game Changer June 2007 iPhone Released Late 2008 1st Android OSPhone End of 2011: 50% of allmobile phones in the US, willbe Smartphones!
    8. 8. The Result of This Technology Mobile Marketing!
    9. 9. What is Mobile Marketing? According to the Mobile Marketing Association, mobile marketing is: “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
    10. 10. What is Mobile Marketing? Game Changer  New, Cool, Fun & Must Have  Not a Fad, New Paradigm  Augments Online Marketing
    11. 11. What is Mobile Marketing?  Communicating with consumers using mobile devices [One-to-Many].  Consumers invited to opt-in, giving permission for communication.  Providing value to consumers.  Laser targeted marketing.  Your Business Information often remains on mobile devices of customers.
    12. 12. What is Mobile Marketing?  NO SPAM Zone  NO unwanted messages
    13. 13. Mobile Marketing Headlines IKEA increases summer sales via mobile initiative Harry Potter breaks records for top mobile movie ticket sales: Fandango Papa John’s bolsters pizza Kansas City Chiefs lets orders via mobile ad fans buy game tickets via mobile American Express, Sprint heighten mcommerce presence via mobile wallet initiative
    14. 14. Mobile Marketing Methods  QR Codes  SMS Text Marketing  Mobile-Ready Websites  Mobile Ads  Social Mobile Location- Based Services  Mobile Apps
    15. 15. QR Codes QR stands for Quick Response First used to take inventory for subsidiary of Toyota Type of 2D Barcode that embeds information in its tiled pattern When you scan it, it provides information: • Website • Video • Contact information • Image • Coupon • Map
    16. 16. QR Code Demo
    17. 17. Who Uses QR Codes?
    18. 18. Let’s Scan Some QR Codes
    19. 19. Why Use QR Codes?You can make them for free, so Put Them EverywhereIn a Recent Survey by MGH…  31% very likely to remember ad with QR Code  41% somewhat likely to remember  87% want to scan for coupon or discountMost QR readers save history on phoneMost People Will Keep Your Information Wherever They Are
    20. 20. Where To Make QR Codes      (personal use only) For Trackable AND Changeable QR Codes…
    21. 21. Keep in Touch w/ CustomersUse SMS Text Messaging!Keep in Contact with your Customers and Prospects Send yourmessages anywherethey are Know that theyreceive and READyour messages.
    22. 22. Customers Use Text Messaging In 2008, Americans started to send more text messages than make voice calls. Over 6 trillion text messages were sent in 2010. This figure had tripled in three years, meaning that people around the globe are sending 200,000 text messages every second. There are about 1.3 billion internet users who use email. There are over 3 billion cell phone users who use text messaging
    23. 23. Groupon Recovery Plan1. Use Daily Deal Website toattract people to your business.2. After they come in, make a follow-up offer forfuture discount if they use your SMS Text coupon.3. Continue to market via Text messaging to your list. YOU WANT REPEAT CUSTOMERS! Other Ideas: 2-for-1 deals, Happy Hour discounts, Kids/Family Night, Free Reports (full contact info)
    24. 24. Business Success FormulaKnowLikeTrust
    25. 25. Text Message Vs. Email  90% of text messages Not Always Opened are read within 3 minutes Read rates of 15% or **Instant Response** worse.  99% of all text messages Overwhelmed InBox are read.  Texts can be scheduled May Not Use on Phone  Messages Always Stored on Phone Spam Filter  No Spam filters.
    26. 26. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your favorite product at favorite product at 20% 20% off. Show cashier off. Show cashier this this msg. Code: msg. Code: FAV888. Reply FAV888. Reply STOP to STOP to end. end. Average redemption rate is 20% regardless of business type Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
    27. 27. Other SMS Services  Appointment Reminder  Surveys & Polls  Autoresponder  Text Contests  Text 2 Screen  Loyalty Clubs
    28. 28. Some SMS Items to • # of • # of messages per • # of • Deliverability to • Shortcode
    29. 29. Mobile-Ready WebsitesSimplifies Your Website forsmaller screens of cell phonesCustomers Searching For Local BusinessWant:1. Phone Number2. Shop / Price Compare3. Directions / Map4. Email5. Information about Company
    30. 30. Mobile-Ready WebsitesMicrosoft stated that 53% of itsmobile searches have local intent. Customers Ready to Buy NOW & Nearby Many are on the move, they don’t want to scroll, pinch, etc.Google Places, Bing Business Center, Yahoo Local Pagesall mobile ready. Claim your pages at the very least!
    31. 31. Social Mobile GPS Services Social Game of Check-ins  Get Your Business Listed on Their PlatformsMajor Issue: Privacy & Cyber-Stalking
    32. 32. Mobile Advertising Advertise on Mobile Websites & Embedded App Advertising Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 Mobile Advertising: $1.6B last year in US, to double this year
    33. 33. Mobile Applications iPhone now has about 350,000 apps in its App Store Android growing faster, has about 100,000 appsProduce your own simple software for iPhone or Android phonesProvides some value to usersExample – Pizza restaurant quick order app Travel agency – Itinerary reminder Simple – Screen saver or background image
    34. 34. The Time is Now  The mobile explosion is happening right now!  There is MASSIVE opportunity to use mobile to attract and grow your customer base. Learn how to use it for your business. It’s simpler than traditional online marketing. Do It Before Your Competition Does
    35. 35. Q&A Edward Niu Text EDNIU to 72727 510-592-4351
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