With all the online strategies, terminology, and misinformation about online marketing, this presentation attempts to simplify strategies for business owners who want to grow their businesses online.

1. Cut Through The Confusion
Edward Niu
CEO & Founder
eniu@ilnenterprises.com.com
510-592-4351
Text EDNIU to 72727
3 Steps To
Growing Your
Business
Online

2. Who Is Ed Niu?
Princeton University EE Graduate
University of Illinois @ Urbana-Champaign MSE
TRW Systems Engineer
Began Online Marketing in 2006
International Online Marketing Director of an
Inc. 500 Company 2007-2009
Founded ILN Enterprises, Inc. 2008
Founded Movocity 2011

3. Have You Heard Of…

4. 1. Understanding Your Customer
2. Establish Your Online StoreFront
3. Create Raving Fans / Build Your Rep
Bonus: Tactics
High Level View – The 3 Steps

5. Understanding Your Customer
 Why does a customer want to do business w/ you?
 What problem(s) does your business solve?
 How does a customer find your type of business?
 “Google It”
 Ask Friends and Family
 Get Information from Strangers
(social media, reviews)

6. Be A Problem Solver
1) Do you understand my problem?
2) Are you qualified to solve my problem?
3) Will this work for me?
4) What is my risk to find out more? What if I
don't like it?
5) Why are you better than your competition?

7. Being Findable
Consumers are looking for solutions online by
searching for their problems, not brands.
“Fix My Broken Pipe” vs. “Best Plumber”
“Repair My Windshield San Leandro” vs. “Best Windshield Repair”
24 hour emergency plumber
First time home buyer help
Bad credit car financing

8. Establish a Storefront Online
Nearly 50% of small businesses do not have a
website, 90% are not mobile optimized

9. Website Resources
 Wordpress.com
 Weebly.com
 Wix.com (HTML5, not Flash)
 Facebook.com (Pages)
 Google Local (www.google.com/local/add/businessCenter)
 ILN Example
 Web Designers
Trend: People Are Increasingly MOBILE!

10. Mobile Stats
http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556
http://marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639
• 53% of Mobile Searches Have a
Local Intent
• Nearly 40% of All Internet Traffic
Now Originates from Mobile
Sources

12. Content for Website
1) Contact Information, esp. Phone # !!
2) Be Mobile Friendly
3) Focus on Problem Solving & Answers to
Questions from Understanding Your Customers
4) Less about Hype and Promotion
Future:
Make a schedule to add Valuable Content based
on your target customer

13. Raving Fans Build Your Rep
 Tell Everyone You Know About Your Website
 Ask Customers to Write Reviews/Testimonials
 Paper, then Scan  Website
 Google & Yelp
 Social Media – Quick Mention
 Shared to Friends
 Builds Buzz / Conversation
…and Traffic To Your Website

14. Keep Connected
The Least Expensive Way To Acquire a Customer
is to Have an Existing Customer Repurchase
 Direct Mail
 By Phone
 Email
 SMS Text
Setup Ways to Contact Your Customers Consistently
 Mobile App
 Facebook Like
 LinkedIn
Always Provide Value in Your Content!

15. The Process
Traffic
Online
Storefront Raving Fans
Problem Solving
Education

16. Going Further…
Build More Online Storefronts
Use Different Traffic Sources
Track , Measure, Test, Tweak
Examples:
Social Media Strategy
Mobile App

17. Action Plan
1. Understand Your Customers:
Solving Problems
2. Establish Your Online
Storefront
3. Tell People, Get Reviews
4. Add Ongoing Communication
Go to www.ilnenterprises.com/connection
 Sign up for Newsletter
 Online Marketing Webinars / Hangouts

18. Q & A
Edward Niu
510-592-4351
eniu@ilnenterprises.com
Twitter: @edniu
www.facebook.com/edniu
Linkedin.com/in/edwardniu
Text EDNIU to 72727