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Speaking Truth to Power: Advocacy 101
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Speaking Truth to Power: Advocacy 101

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  • 1. Advocacy 101: Speaking Truth to Power ILAACP Quarterly Meeting March 27, 2014 Terri A. Johnson, C-Change Consulting – Facilitator
  • 2. All my life I’ve been sick and tired. Now I’m sick and tired of being sick and tired. Fannie Lou Hamer, 1964
  • 3. What is Advocacy?
  • 4. Using your voice, power and your resources to make change!
  • 5. Examples • Organizing: Build power at the base • Sponsor public events (rallies, forums, protests, marches) • Educating Legislators • Educating the Public • Research the issues • Create resources that tell the story of your community • Nonpartisan Voter Education, Registration & Mobilization • Training Opportunities • Work with regulating agencies • Litigation • Lobbying
  • 6. Advocacy Strategies Decision Makers • Express support of/opposition to issues directly with elected officials and other leaders Community (Person to Person) • Educate and recruit people to join your effort Media • Use media outlets (print, tv, radio & social media) to build awareness and spark movement
  • 7. Decision Maker• Vote • Donate to campaigns and causes that matter to them • Study your legislators to understand their priorities • Offer assistance on their priorities • Attend their events • Congratulate them on something they accomplished • Schedule opportunities (candidate forums, tours, briefings, speaking engagements) where they come to you • Meet with legislators and staff people • Testify at hearings • Call or write them • Email not necessarily effective. Recent surveys show that some legislators treat email the same as snail mail, others don’t. Send hard copy to follow up emails.
  • 8. Community/Person to Person • Educate people about your issues • Forums, newsletters, trainings, fact sheets, infographics, Whitepapers • Move them to act with you or as individuals • Petitions, Rallies, Marches, Vigils, Boycotts, Letter Writing Campaigns, Action Alerts
  • 9. Media • Press Conferences • Meetings with Editorial Boards • Letters to Editor • Critiques • Opinion Pieces (Op-eds) • Public Service Announcements • Ad Campaigns • Social Media
  • 10. Social Media Options Artwork done by rafiqelmansy • Follow, friend and/or connect to the decision makers you want to influence • Find or start groups on Facebook, Twitter, LinkedIn and Google+ that are working on your issues or similar ones • Like or Comment on FB posts • Create Twitter hashtag and respond to tweets • Share post on FB and Retweet the things that support your effort • Use Pinterest as a creative way to use images to send messages • Post comments on blogs • Use YouTube & Vimeo to post video clips
  • 11. Tell Your Story • Know the facts/Bust some myths • Use the facts, but…. • Use your passion • Clear and concise messages Artwork by Leroy Campbell
  • 12. The Assignment
  • 13. Scenario Descriptions • Scenario 1: SSB Tax that is part of the HEAL Act (SB 3524 & HB5690) • Scenario 2: Medicaid Waiver 1115/The Path to Transformation • Scenario 3: SB1934 – Amendment to Pharmacy Practice Act re: biosimilars
  • 14. Scenario Updates • SB3524 at Public Health Committee; Discussion Postponed (3/26/14) • HB 5690 Referred to Sales and Other Taxes Subcommittee (2/27/14) • Nothing posted yet on Medicaid Waiver 1115 • BIO SIM bill in Indiana signed by Gov. Pence
  • 15. Break into pairs and talk about this question: What is your first reaction to this information?
  • 16. Group Discussion • How will this legislation/policy (if implemented) affect the African American community? Please discuss both positive & negative impacts. • What groups within the African American community will be most impacted by the legislation? (youth, elders, business people, etc.) • Are there potential unintended consequences for this legislation?
  • 17. Group Discussion cont. • Does the community know enough about this issue? What info do they need? • Is there a conversation going on in any of your circles (family, friends, place of worship, work, etc) about this issue? What is the nature of this conversation?
  • 18. Strategy Questions • What do we want? (goals) • Who can give it to us? (audience) • What do they need to hear? (messages) • Who do they need to hear it from? (messengers) • How do we get them to hear it? (delivery) • What have we got? Who do we know? (resources and strengths) • What do we need? (challenges and gaps) • What do we do first? (let’s get started!) • How will we know that it is working or not? (evaluation)
  • 19. TIME CHECK
  • 20. Report Back
  • 21. Our lives begin to end the day we become silent about things that matter. Rev. Dr. Martin Luther King, Jr.
  • 22. Thank you! Terri A. Johnson, C-Change Consulting cchangeagent@gmail.com