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Advocacy 101:
Speaking Truth
to Power
ILAACP Quarterly Meeting
March 27, 2014
Terri A. Johnson, C-Change Consulting – Faci...
All my life I’ve been sick and tired. Now I’m sick
and tired of being sick and tired.
Fannie Lou Hamer, 1964
What is Advocacy?
Using your voice, power
and your resources to
make change!
Examples
• Organizing: Build power at the base
• Sponsor public events (rallies, forums, protests, marches)
• Educating Le...
Advocacy Strategies
Decision Makers
• Express support
of/opposition to
issues directly
with elected
officials and
other le...
Decision Maker• Vote
• Donate to campaigns and causes that matter to them
• Study your legislators to understand their pri...
Community/Person to Person
• Educate people about
your issues
• Forums, newsletters,
trainings, fact
sheets, infographics,...
Media
• Press Conferences
• Meetings with Editorial Boards
• Letters to Editor
• Critiques
• Opinion Pieces (Op-eds)
• Pub...
Social Media Options
Artwork done by rafiqelmansy
• Follow, friend and/or connect
to the decision makers you
want to influ...
Tell Your Story
• Know the facts/Bust
some myths
• Use the facts, but….
• Use your passion
• Clear and concise
messages
Ar...
The Assignment
Scenario Descriptions
• Scenario 1: SSB Tax that is part of the HEAL Act (SB 3524 &
HB5690)
• Scenario 2: Medicaid Waiver ...
Scenario Updates
• SB3524 at Public Health Committee; Discussion Postponed
(3/26/14)
• HB 5690 Referred to Sales and Other...
Break into pairs and talk about this
question:
What is your first reaction to this
information?
Group Discussion
• How will this legislation/policy (if implemented) affect the
African American community? Please discuss...
Group Discussion cont.
• Does the community know enough about this issue? What
info do they need?
• Is there a conversatio...
Strategy Questions
• What do we want? (goals)
• Who can give it to us? (audience)
• What do they need to hear? (messages)
...
TIME CHECK
Report Back
Our lives begin to end the
day we become silent
about things that matter.
Rev. Dr. Martin Luther King, Jr.
Thank you!
Terri A. Johnson, C-Change Consulting
cchangeagent@gmail.com
Speaking Truth to Power: Advocacy 101
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Transcript of "Speaking Truth to Power: Advocacy 101"

  1. 1. Advocacy 101: Speaking Truth to Power ILAACP Quarterly Meeting March 27, 2014 Terri A. Johnson, C-Change Consulting – Facilitator
  2. 2. All my life I’ve been sick and tired. Now I’m sick and tired of being sick and tired. Fannie Lou Hamer, 1964
  3. 3. What is Advocacy?
  4. 4. Using your voice, power and your resources to make change!
  5. 5. Examples • Organizing: Build power at the base • Sponsor public events (rallies, forums, protests, marches) • Educating Legislators • Educating the Public • Research the issues • Create resources that tell the story of your community • Nonpartisan Voter Education, Registration & Mobilization • Training Opportunities • Work with regulating agencies • Litigation • Lobbying
  6. 6. Advocacy Strategies Decision Makers • Express support of/opposition to issues directly with elected officials and other leaders Community (Person to Person) • Educate and recruit people to join your effort Media • Use media outlets (print, tv, radio & social media) to build awareness and spark movement
  7. 7. Decision Maker• Vote • Donate to campaigns and causes that matter to them • Study your legislators to understand their priorities • Offer assistance on their priorities • Attend their events • Congratulate them on something they accomplished • Schedule opportunities (candidate forums, tours, briefings, speaking engagements) where they come to you • Meet with legislators and staff people • Testify at hearings • Call or write them • Email not necessarily effective. Recent surveys show that some legislators treat email the same as snail mail, others don’t. Send hard copy to follow up emails.
  8. 8. Community/Person to Person • Educate people about your issues • Forums, newsletters, trainings, fact sheets, infographics, Whitepapers • Move them to act with you or as individuals • Petitions, Rallies, Marches, Vigils, Boycotts, Letter Writing Campaigns, Action Alerts
  9. 9. Media • Press Conferences • Meetings with Editorial Boards • Letters to Editor • Critiques • Opinion Pieces (Op-eds) • Public Service Announcements • Ad Campaigns • Social Media
  10. 10. Social Media Options Artwork done by rafiqelmansy • Follow, friend and/or connect to the decision makers you want to influence • Find or start groups on Facebook, Twitter, LinkedIn and Google+ that are working on your issues or similar ones • Like or Comment on FB posts • Create Twitter hashtag and respond to tweets • Share post on FB and Retweet the things that support your effort • Use Pinterest as a creative way to use images to send messages • Post comments on blogs • Use YouTube & Vimeo to post video clips
  11. 11. Tell Your Story • Know the facts/Bust some myths • Use the facts, but…. • Use your passion • Clear and concise messages Artwork by Leroy Campbell
  12. 12. The Assignment
  13. 13. Scenario Descriptions • Scenario 1: SSB Tax that is part of the HEAL Act (SB 3524 & HB5690) • Scenario 2: Medicaid Waiver 1115/The Path to Transformation • Scenario 3: SB1934 – Amendment to Pharmacy Practice Act re: biosimilars
  14. 14. Scenario Updates • SB3524 at Public Health Committee; Discussion Postponed (3/26/14) • HB 5690 Referred to Sales and Other Taxes Subcommittee (2/27/14) • Nothing posted yet on Medicaid Waiver 1115 • BIO SIM bill in Indiana signed by Gov. Pence
  15. 15. Break into pairs and talk about this question: What is your first reaction to this information?
  16. 16. Group Discussion • How will this legislation/policy (if implemented) affect the African American community? Please discuss both positive & negative impacts. • What groups within the African American community will be most impacted by the legislation? (youth, elders, business people, etc.) • Are there potential unintended consequences for this legislation?
  17. 17. Group Discussion cont. • Does the community know enough about this issue? What info do they need? • Is there a conversation going on in any of your circles (family, friends, place of worship, work, etc) about this issue? What is the nature of this conversation?
  18. 18. Strategy Questions • What do we want? (goals) • Who can give it to us? (audience) • What do they need to hear? (messages) • Who do they need to hear it from? (messengers) • How do we get them to hear it? (delivery) • What have we got? Who do we know? (resources and strengths) • What do we need? (challenges and gaps) • What do we do first? (let’s get started!) • How will we know that it is working or not? (evaluation)
  19. 19. TIME CHECK
  20. 20. Report Back
  21. 21. Our lives begin to end the day we become silent about things that matter. Rev. Dr. Martin Luther King, Jr.
  22. 22. Thank you! Terri A. Johnson, C-Change Consulting cchangeagent@gmail.com
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