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What is the best
Sales Method
   for your Team?
1800-early 1900: Age of barter


     50s-70s: Age of feature and benefit


         80s-90s: Age of persuasive selling


                 2000s: Age of power shift


                    2010- today: Age of expert positioning
MILLER HEIMAN
‣Large accounts
‣Complex sales cycles
‣Defines clients’ needs & challenges



SOLUTION SELLING
‣What are the client’s pains?
‣Thorough research and documentation
‣Seller becomes a buying facilitator
SPIN SELLING

‣Builds rapport with the client
‣Situation > Problem >
 Implication > Need
‣Uses strategic questions


         TAS
‣Is there an opportunity?
‣Can we win?
‣Is it worth winning?
CUSTOMER SELLING

                     ‣Focused on conversations
                     ‣Targets client relationship & loyalty
                     ‣Obsessed by the buyer’s psychology

 CHALLENGER SELLING

‣Challenges the prospect
‣Pushes the status quo
‣Teach, tailor and take control
‣Non-aggressively overcomes risks
From the ol’ fashion way ...

70% of the buyers’ decision
process is now done before
 meeting with a sales rep.»




       ... to Sales 2.0
Explore the new sales intelligence tactics8
Sales methods deck

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Sales methods deck

  • 1. What is the best Sales Method for your Team?
  • 2. 1800-early 1900: Age of barter 50s-70s: Age of feature and benefit 80s-90s: Age of persuasive selling 2000s: Age of power shift 2010- today: Age of expert positioning
  • 3. MILLER HEIMAN ‣Large accounts ‣Complex sales cycles ‣Defines clients’ needs & challenges SOLUTION SELLING ‣What are the client’s pains? ‣Thorough research and documentation ‣Seller becomes a buying facilitator
  • 4. SPIN SELLING ‣Builds rapport with the client ‣Situation > Problem > Implication > Need ‣Uses strategic questions TAS ‣Is there an opportunity? ‣Can we win? ‣Is it worth winning?
  • 5. CUSTOMER SELLING ‣Focused on conversations ‣Targets client relationship & loyalty ‣Obsessed by the buyer’s psychology CHALLENGER SELLING ‣Challenges the prospect ‣Pushes the status quo ‣Teach, tailor and take control ‣Non-aggressively overcomes risks
  • 6. From the ol’ fashion way ... 70% of the buyers’ decision process is now done before meeting with a sales rep.» ... to Sales 2.0
  • 7. Explore the new sales intelligence tactics8