In what ways has the convergence of media changed media organisations and media work?
Convergence – the phenomenon that has not been fully understood yet For the first time the mass of power has been transferred from the providers of information to the prosumers... Media convergence Media organizations Media work Case studies
The idea of media convergence is not only a very interesting concept,
but also an extremely complex one.
Defining media convergence [...]the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want [...] Convergence is a word that manages to describe technological, industrial, cultural and social changes [...] (Henry Jenkins,2006) ... the ‘ coming together ’ of previously separate industries (computing, printing, film, audio etc.) which increasingly use the same or related technology and skilled workers. A feature of the contemporary media environment, convergence is a product of mergers between companies in different sectors as well as an outcome of technological development. (Branston and Stafford, 2010 )
Observations of Convergence by Lawson - Borders Media organisations should employ: Communication Commitment Cooperation Compensation Culture Competition Customer The planning and execution process must center on communication Organization ’ s incorporation of convergence as a part of it ’ s mission Members must be open to sharing ideas and news tips. Departments work together. Managers must consider recognizing and rewarding the additional skills Different cultures for every media, individuals must merge work habbits and tehniques Local competition must be handled both inside and outside Central to convergence. Has more control, decide when and what they would like to select
Media General ’ s Tampa News Center & MediaCorp Singapore
1. Media General ’ s Tampa News Center Tampa News Center, Florida, USA
News Center endorsed media convergence by moving its three news units under the same roof in March 2000. The Tampa Tribune, the NBC-affiliated WFLA-TV and the Tampa Bay Online began to work jointly in a new $40 million 120 thousand square foot building.
(Strupp in Garison & Dupagne, 2003)
changes concerning media organization
buying more tehnical equipment
‘ superdesk ’ – a circular multimedia assignment desk where editors of all units work together
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