Media convergence


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Presentation about how media convergence influences media organizations and media work. Two case stud

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Media convergence

  1. 1. <ul><li>Media Analysis, I. assignment </li></ul><ul><li>Katie Henry </li></ul><ul><li>Ivana Ivankovic </li></ul><ul><li>Tingting Li </li></ul><ul><li>Abhishek Abhay Patwari </li></ul>In what ways has the convergence of media changed media organisations and media work?
  2. 2. Convergence – the phenomenon that has not been fully understood yet For the first time the mass of power has been transferred from the providers of information to the prosumers... Media convergence Media organizations Media work Case studies
  3. 3. Defining media convergence <ul><li>The idea of media convergence is not only a very interesting concept, </li></ul><ul><li>but also an extremely complex one. </li></ul>
  4. 4. Defining media convergence [...]the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want [...] Convergence is a word that manages to describe technological, industrial, cultural and social changes [...] (Henry Jenkins,2006) ... the ‘ coming together ’ of previously separate industries (computing, printing, film, audio etc.) which increasingly use the same or related technology and skilled workers. A feature of the contemporary media environment, convergence is a product of mergers between companies in different sectors as well as an outcome of technological development. (Branston and Stafford, 2010 )
  5. 5. Observations of Convergence by Lawson - Borders Media organisations should employ: Communication Commitment Cooperation Compensation Culture Competition Customer The planning and execution process must center on communication Organization ’ s incorporation of convergence as a part of it ’ s mission Members must be open to sharing ideas and news tips. Departments work together. Managers must consider recognizing and rewarding the additional skills Different cultures for every media, individuals must merge work habbits and tehniques Local competition must be handled both inside and outside Central to convergence. Has more control, decide when and what they would like to select
  6. 6. Impact on media organizations <ul><li>Reducing costs, investing in technology, staff training... </li></ul>
  7. 7. Impact on media organizations <ul><li>Benefits : </li></ul><ul><li>reducing costs </li></ul><ul><li>increasing chances for cooperating with other media organizations (sharing resources) </li></ul><ul><li>investments in technology </li></ul><ul><li>multiple platforms </li></ul><ul><li>increasing functionality (integration of departments) </li></ul><ul><li>training multi - skilled staff </li></ul><ul><li>one journalist presents one story on multiple platforms </li></ul><ul><li>numerous ways of distributing content </li></ul><ul><li>E asier way of collecting feedback from the audience </li></ul><ul><li>Disadvantages: </li></ul><ul><li>media owners tend to copy each other </li></ul><ul><li>market becomes less competitive because of the mergers </li></ul>
  8. 8. Impact o n media work <ul><li>More staff training, deadlines, platforms..and feedback </li></ul>
  9. 9. Impact on media work <ul><li>Benefits: </li></ul><ul><li>more feedback from the audience </li></ul><ul><li>I ntegration of content </li></ul><ul><li>additional resources </li></ul><ul><li>new common working space </li></ul><ul><li>Disadvantages: </li></ul><ul><li>job became ‘ unpredictable, uncertain and constantly changing ’ </li></ul><ul><li>(Deuze, 2005) </li></ul><ul><li>new job requirements (knowing at least fundamentals of other media) </li></ul><ul><li>multitasking </li></ul><ul><li>multiple deadlines </li></ul><ul><li>technological challenges </li></ul><ul><li>reduction of original content </li></ul><ul><li>augmentation of work load </li></ul><ul><li>loss of editorial indipendence </li></ul>
  10. 10. Media working process by Wan - Ifra <ul><li>mobile phones alert the audience of the breaking news </li></ul><ul><li>  </li></ul><ul><li>online provides audience with more details and comments </li></ul><ul><li>  story updates and feedback </li></ul><ul><li>newspapers are reserved for more extensive story coverage </li></ul>
  11. 11. Case studies <ul><li>Media General ’ s Tampa News Center & MediaCorp Singapore </li></ul>
  12. 12. 1. Media General ’ s Tampa News Center Tampa News Center, Florida, USA <ul><li>News Center endorsed media convergence by moving its three news units under the same roof in March 2000. The Tampa Tribune, the NBC-affiliated WFLA-TV and the Tampa Bay Online began to work jointly in a new $40 million 120 thousand square foot building. </li></ul><ul><li>(Strupp in Garison & Dupagne, 2003) </li></ul><ul><li>changes concerning media organization </li></ul><ul><li>buying more tehnical equipment </li></ul><ul><li>‘ superdesk ’ – a circular multimedia assignment desk where editors of all units work together </li></ul><ul><li>primary mission is to cultivate cooperation and </li></ul><ul><li>resource sharing in news gathering operations </li></ul><ul><li>revenue growth (not clear if convergence </li></ul><ul><li>contributed to this growth) </li></ul><ul><li>technological challenge </li></ul><ul><li>shared human resources </li></ul>
  13. 13. 1. Media General ’ s Tampa News Center <ul><li>b) I mpact on media work </li></ul><ul><li>J obs ans roles have changed due to the additional </li></ul><ul><li>resources, common facilities and new responsabilities </li></ul><ul><li>J ournalist do more multimedia thinking about </li></ul><ul><li>storytelling because they had to learn more about </li></ul><ul><li>the other platforms </li></ul><ul><li>M ore people to use in covering story </li></ul><ul><li>M ore stories to cover with more people and less duplication </li></ul><ul><li>A vailability of new equipment </li></ul><ul><li>A t the core, tasks are much the same as before </li></ul><ul><li>S ome employees feel their positions are now more </li></ul><ul><li>demanding </li></ul><ul><li>I ncreased collegiality and more interaction with </li></ul><ul><li>journalists from other platforms </li></ul><ul><li>T eam approach and declining sense of internal competition </li></ul>
  14. 14. 2. MediaCorp ’ s Newsplex building <ul><li>Newsplex opened in October 2009 and it faciliated the only three – media newsroom in the region. (Galarpe, 2009) </li></ul><ul><li>changes concerning media organization </li></ul><ul><li>C utting costs </li></ul><ul><li>different newsrooms for TV, radio, print, interactive media, productions and enterprises </li></ul><ul><li>one desk for each platforms (newsplex, bizplex, sportsplex...) </li></ul><ul><li>difficulties with changing the journalist ’ s mindset </li></ul><ul><li>S uccess is when they are the first to break the news online </li></ul><ul><li>b) I mpact on media work </li></ul><ul><li>sharing stories (one journalist goes on the field, </li></ul><ul><li>others focus on their own exclusive stories) </li></ul><ul><li>resistance to convergence because of fear – doing </li></ul><ul><li>three platforms </li></ul><ul><li>J ournalist should think quickly, ask questions </li></ul><ul><li>quickly, summarize quickly and figure out the </li></ul><ul><li>headline and the lead quickly </li></ul>
  15. 15. Reference list <ul><li>  Anoun., n.d. Media Convergence: the Singapore Model [online]. Available at: [Accessed 8 November 2010] </li></ul><ul><li>Aviles, J. G., Kaltenbrunner, A., Kraus, D., Meier, K. and Carvajal, M. 2008. Newsroom Convergence – a Transnational Comparison [online]. Available at: [Accessed 7 November 2010] </li></ul><ul><li>Bowman, S. and Willis, C. 2003. We Media: How audiences are shaping the future of news and information. The Media Center at The American Press Institute, Reston. </li></ul><ul><li>Branston, G. and Stafford, R. 2010. The Media Student ’ s Book. 5thedition. Oxon: Routledge. </li></ul><ul><li>Chon, B.S., Choi, J.H., Barnett, G.A., Danowski, J.A. and Sung-hee , J. 2002. A Structural Analysis of Media Convergence: Cross-Industry Mergers and Acquisitions in the Information Industries. Journal of Media Economics, 42(6), pp.141-157. </li></ul><ul><li>Deuze, M. 2005. Cultural Convergence in the Creative Industries: Understanding the Changing Nature of Media Work. Conference Papers – International Communication Association, 2006 Annual Meeting, pp.1-28. </li></ul><ul><li>Galarpe, M. 2009. Convergence and Singapore Media available from [Accessed 25 October 10] </li></ul><ul><li>Garrison, B. and Dupagne, M. 2003. A Case Study of Media Convergence at Media General ’ s Tampa News Center [online]. Available at: [Accessed 8 November 2010] </li></ul><ul><li>IFRA. 2007. The Future of News [online] Available from: [Accessed 7 Nov 10] </li></ul><ul><li>Jan, M. 2009. Globalization of Media: Key Issues and Dimensions. European Journal of Scientific Research, 29(1), pp.66-75. </li></ul><ul><li>Jenkins, H. 2004. The Cultural Logic of Media Convergence. International Journal of Cultural Studies, 7(1), pp. 33-43. </li></ul><ul><li>  Jenkins, H. 2006. Convergence Culture: Where Old and New Media Collide. New York: New York University Press. </li></ul><ul><li>Lawsons-Borders, G. 2006. Media Organisations and Convergence: Case Studies of Media Convergence Pioneers. New Jersey: Lawrence Erlbaum associates, Inc., Publishers. </li></ul><ul><li>McPhilips, S. and Merlo, O. 2008. Media Convergence and the Evolving Media Business Model: an Overview and Strategic Opportunity. The Marketing Review, 8(3), pp.237-253. </li></ul><ul><li>Micó, J., Masio, P. and Barbosa, S. 2009. Models of Business Convergence in the Information Industry: A mapping of cases in Brazil and Spain. Brazilian Journalism Research, 5(1), pp.123-140. </li></ul><ul><li>Quinn, S. and Quinn-Allan, D. 2005. The World-wide Spread of Journalism Convergences [online]. Available at: [Accessed 7 November 2010] </li></ul><ul><li>Saltzis, K. and Dickinson, R. 2008. Inside the Changing Newsroom: Journalists ’ Responses to Media Convergence. Aslib Proceedings: New Information Perspectives, 60(3), pp.216-228. </li></ul><ul><li>Toffler, A. 1980. The Third Wave. London: Collins. </li></ul>