Banana Marketing in Central         Africa
Market outlets for fresh agricultural         products in Central Africa % of hh706050403020100           Burundi         ...
Banana Prices in Burundi                 350Price/Kg (BIF)                                                                ...
Characteristics of banana           marketsTransactions costs of reaching lucrative markets is high. Generally,   lack o...
Characteristics of banana            marketsMarket risks of transacting in agricultural markets are high → price volatility
Determinants of banana market                   participationOuma, E., Jagwe, J. Obare, G. and Abele, S., (2009) Agric. Ec...
On-going interventions to promote      farmer-market linkages• Training of Trainers (ToT) workshops for  capacity building...
Planned interventions to promote         farmer-market linkages• Enhancing collective marketing  – Post harvest processing...
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Banana Marketing in Central Africa

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Market outlets for fresh agricultural products in Central Africa,Characteristics of banana markets,Determinants of banana market participation,On-going and planned interventions to promote farmer-market linkages.

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Banana Marketing in Central Africa

  1. 1. Banana Marketing in Central Africa
  2. 2. Market outlets for fresh agricultural products in Central Africa % of hh706050403020100 Burundi Rwanda Congo Farmgate Local market Regional market Urban market
  3. 3. Banana Prices in Burundi 350Price/Kg (BIF) 299 300 250 209 200 173 176 163 150 119 101 100 50 0 Gitega Kirundo Cibitoke Bujumbura Province retail price producer price
  4. 4. Characteristics of banana marketsTransactions costs of reaching lucrative markets is high. Generally,  lack of market information  production of low volumes & no grading or standardization of produce  lack of reliable ways to connect buyers and sellers
  5. 5. Characteristics of banana marketsMarket risks of transacting in agricultural markets are high → price volatility
  6. 6. Determinants of banana market participationOuma, E., Jagwe, J. Obare, G. and Abele, S., (2009) Agric. EconomicsVariable Coefficient sign SignificanceTransport equipment - **Travel time - ***Years of farming experience + **Gender of HHH (1=male, 0 otherwise) - **Market information (source from the + ***market)Radio ownership + NSRusizi + ***Kirundo - ***Kibuye-Gisenyi + ***
  7. 7. On-going interventions to promote farmer-market linkages• Training of Trainers (ToT) workshops for capacity building: – Marketing & agro-enterprise development skills – Participatory market research – Value chain mapping – Business plans• Follow up on development of business plans and application.
  8. 8. Planned interventions to promote farmer-market linkages• Enhancing collective marketing – Post harvest processing for value-addition – Organizing supply contracts• Savings and credit management
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