There’s no denying the prepaid industry is in transition. Four topics surfaced repeatedly across four days and 40 sessions, in workshops, panels and presentations, in private discussions, and in our one-on-one interviews. This free 36-Page Prepaid Expo 2011 Executive Summary is the ultimate window into the state of the industry: • Technological advancement (particularly mobile, which despite years of unfulfilled prophecy is inevitable and closing fast, led by dramatic innovation in emerging international markets) • Economic and socio-cultural upheaval (critical growth drivers yet to be exploited to full potential) • Globalization (top emerging markets – especially India and China – tend to be under-banked cash economies with high mobile penetration and with fewer of the infrastructure barriers that continue to restrict prepaid to swiping in the States) • Intense legislative and regulatory scrutiny (a flashpoint topic in 2011) With more than 1,700 attendees and roughly 125 speakers spanning all facets of the prepaid chain – issuers, processors, retailers, government agents, technologists and other third-party providers – there was no shortage of diverse perspectives, yet they all held to the common thread of an evolving, maturing industry. Complete the form to download the 36-page summary of key presentations and panels from the 2011 Prepaid Expo today! Visit http://www.prepaidexpousa.com Follow http://twitter.com/prepaidusa Read http://www.prepaidexpo.com

1. www.PrepaidExpoUsa.com
Executive Summary
Executive Summary
2011
2011
Executive Summary 2011
March 6-9, 2011,
Orlando Marriott World Center
March 6-9, 2011
By Marc Dresner, IIR USA
Orlando Marriott World Center
By Marc Dresner, IIR USA
www.PrepaidExpoUsa.com

2. CONTENTS
Introduction & Overview ............................................................................................................................... p3
Program Highlights
I. Leadership Keynote: General Colin Powell (RET) ........................................................................... p5
II. New Regulatory Expectations: A Banking Point of View .............................................................. p11
III. Executive Take on Prepaid .......................................................................................................... p13
(American Express, Discover, MasterCard, Visa)
IV. Prepaid as Incentives: Primary Research Unveiled ..................................................................... p20
V. Public Sector & Prepaid: Federal and State Treasuries Move to Eliminate Paper Checks .......... p22
(Comerica, ACS – A Xerox Company, JP Morgan Chase, the Commonwealth of Virginia)
VI-VII. Prepaid Regulation and Legislation – a Perspective from the Frontlines ............................ p28
– Panel One: Shifting from Defense to Offense............................................................................. p30
(Blackhawk Network, Schulte Roth & Zabel LLP, NBPCA)
– Panel Two: Fighting for Prepaid State by State .......................................................................... p31
(MetaBank, The Bancorp Bank, Green Dot, Value Pay Services, NBPCA)
VIII. Inspiring Innovation Keynote: Robert Safian, Fast Company .................................................... p34
IX. 5th Annual Paybefore Industry Best-in-Category Awards .......................................................... p37
Conclusion .................................................................................................................................................. p40
Appendix..................................................................................................................................................... p42
2 www.PrepaidExpoUsa.com

3. Executive Summary 2011
March 6-9, 2011, Orlando Marriott World Center
By Marc Dresner, IIR USA
INTRODUCTION
& OVERVIEW
It has been said before, but this year more than ever it bears repeating: The prepaid industry
is in transition.
In her opening remarks convening Prepaid Expo’s 2011 general session, my friend and colleague,
Hollie Goldman, astutely observed that the prepaid industry is “entering a new stage of maturity.”
As the conference progressed, I quickly began to understand why she chose the term maturity: A
narrative akin to adolescence was unfolding at this conference, distinguishing the prepaid sector
from so many other industries in flux. This is, after all, a relatively young industry still finding its
way. She was referencing growing pains and the rights of passage with which the relatively
nascent prepaid industry has been saddled:
• Technological advancement (particularly mobile, which despite years of unfulfilled prophecy
is inevitable and closing fast, led by dramatic innovation in emerging international markets)
• Economic and socio-cultural upheaval (critical growth drivers yet to be exploited to full potential)
• Globalization (top emerging markets – especially India and China – tend to be under-banked
cash economies with high mobile penetration and with fewer of the infrastructure barriers that
continue to restrict prepaid to swiping in the States)
• Intense legislative and regulatory scrutiny (a flashpoint topic this year)
These topics surfaced repeatedly across four days and 40 sessions, in workshops, panels and
presentations, in private discussions, and in one-on-one interviews I personally conducted
over the course of the conference.
(Continued)
www.PrepaidExpoUsa.com 3

4. INTRODUCTION & OVERVIEW
(Continued from p.3)
With more than 1,700 attendees and roughly 125 speakers spanning all facets of the prepaid chain – issuers,
processors, retailers, government agents, technologists and other third-party providers – there was no shortage of
diverse perspectives, yet they all held to the common thread of an evolving, maturing industry.
Notably, we saw an influx of retailers – approximately 175 companies represented – indicating the conventional closed-loop
sector is becoming increasingly complex, sophisticated and, to a large extent, in need of guidance. To wit: At the outset of the
conference, a particularly well-placed retail exec told me retailers are struggling to optimize the value of prepaid programs
and experimenting with new models. He also advised me to keep a close eye on mobile. “Really,” he emphasized, as if
something in my expression betrayed doubt.“That’s where we’re headed, but most of my peers aren’t prepared for it,” he said.
Moreover, Prepaid Expo’s long-time partner associations – the Incentive Gift Card Council (IGCC), Retail Gift Card
Association (RGCA), Network Branded Prepaid Card Association (NBPCA) and Global Prepaid Exchange (GPE) – drew
impressive numbers, fueled not only by mainstay constituents, but by fresh faces thirsty for information and eager to
contribute to common interests and emerging challenges.
In addition, Prepaid Expo’s pre-event workshops this year were deluged by attendees to a point that in some cases inhibited
a working group atmosphere. This was generally regarded as a happy problem by attendees and provided further evidence
that the need for building collaborative, collective, fresh intelligence in a rapidly changing market runs high.
Punctuating the prior point, it’s also worth noting that Prepaid Expo this year introduced two forums devoted to forging
new relationships and to the candid sharing of information and insight, each of which exceeded participation goals and
scored remarkably well among participants:
• Speed Networking – Nearly 100 attendees participated in this trial exercise; survey satisfaction scores
overwhelmingly ranked the experience “good” to “outstanding”; the number of new acquaintances that
respondents expected to stay in touch with after the event averaged 3-5; and more than 99% of respondents
indicated they would participate again.
• “Test Drive an Expert” – Ten specially selected prepaid industry experts – each an authority in a specific
discipline (marketing and promotion, regulatory compliance, performance management, partnering,
processing, talent recruitment, etc.) – were available for appointment-only consultations at 15-minute
intervals under strict guidelines that forbade selling or service promotion. Participants were encouraged to
seek answers to hot-button questions. Appointment slots were booked solid.
Lastly, the exhibition hall, with 100-plus exhibitors, provided an excellent window into the state of the industry.
Based on the bustle and buzz, the traffic, the conversations had (and those overheard), and the variety and scope of
providers this year – first-time exhibitors, in particular – it is safe to conclude that the prepaid industry is not only in
robust health, but poised to shake hands with change.
Nowhere was this sentiment more evident than in the program content, so without further ado, we are pleased to present a
summary of key presentations and panels from the 2011 Prepaid Expo for your review, consideration and edification.
4 www.PrepaidExpoUsa.com