IMmediaTE amsterdam brochure picnic

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IMmediaTE amsterdam brochure picnic

  1. 1. ImMediaTe project 2nd cluster event Valorization and protection of IPR in ICT and digital media Amsterdam, 23- 24 September 2010 An initiative by
  2. 2. 2
  3. 3. Index 1. The importance of IPR in Digital Media 04 2. General information on the event 05 3. Agenda 06 4. Welcome 10 5. Opening 11 6. Presentation 12 7. Invited speaker 13 8. Panel discussion 14 9. Coaches 18 10. Companies 22 11. Logistics 30 3
  4. 4. The importance of IPR in Digital Media Intellectual property rights are a key competitive asset for SMEs. In fact, the knowledge and information-driven economy has increased demand for creative content, which has given intellectual property an increasingly important role in commercial life. Thanks to technological advances and globalisation, digital media companies have now more opportunities to maximise the value of their IP in international markets. However, the same technological advances have also made it even more important to protect the company’s assets since it has become easier for others to copy and distribute a company’s work, ideas and concepts as theirs. Digital media companies need to make sure that their creative efforts are rewarded and protected. Moreover, they also need to be aware that by properly managing their IP, they can: (I) gain a competitive advantage by establishing a strong position for their brand, products and services and prevent competitors from copying them; (II) increase the company’s market value (with some patents and/or registered trade marks, it will be easier to access venture capital); (III) create a strong brand and corporate identity to attract customers and (IV) avoid expensive litigation from those rights that a company may have infringed had they not fully understood IP. 4
  5. 5. General Information on the event Project ImMediaTe – Improving the Value of Digital Media and Creative Industries through Innovative business models and Services is aimed at providing tools and services to assist the growth of digital media SMEs operating in the Creative Industries sector. This event (ImMediaTe event in Amsterdam September 23-24, 2010) is the second in a series of ImMediaTe cluster events followed by the event in Barcelona between June 17-18, 2010. ImMediaTe event in Amsterdam will focus on IPR. The event will be aimed at strengthening the market position of digital media SMEs acting in CI by controlling IPR. The morning session will bring together perspectives from senior EC Officers, leading European SMEs on digital media, Clusters, and Cluster Networks, ImMediate project participants, legal advisers, senior academic researchers and leading industry representatives on IPR to support the SMEs to strengthen their market position by controlling IPR. In the afternoon the companies (SMEs) will have the opportunity to get interactive coaching sessions from the leading specialists/coaches from two different and complimentary areas on the IPR: legal/theoretical and business. As the ImMediaTe event will take place in conjunction with PICNIC 2010 event, which aims at bringing together creativity and innovation, the ImMediaTe Amsterdam event participants can have the opportunity to participate in all the interesting sessions and be involved in the organised activities scheduled on the 24th September. The companies which will have coaching sessions, they will also have the same opportunity for the rest of the time outside of their coaching time. 5
  6. 6. Agenda DAY 1: Thursday, 23rd September, 2010 Arrival of European Commission representatives, ImMediaTe partners, SMEs, coaches, international guests, speakers. For hotel suggestions check the document in Box.net. 18:30 – 20:30 informal dinner – creative boat-tour (departure from Anne Frank House (Anne Frankhuis) Address. Prinsengracht 267, Amsterdam 1016 GV) DAY 2: Friday, 24th September Morning, Workshop/Conference 10:00 – 12:00 Afternoon 13:30 – 17:15 coaching sessions incl. Kick-off and wrap-up PICNIC conferences/workshops and other events will be available for all ImMediaTe project participants. 09:30 – 10:00 Arrival and coffee 10:00 – 10:20 Welcome by host Opening: Mr. Geleyn Meijer, Director IIP CREATE, (NL) Presentation IPR and creative industries: towards an ecosystem for possible coexistence ImMediaTe director: Ms. Michela Michilli, FILAS (IT) 10:20 – 10:45 Invited speech IPR on the Web: The challenge of the protection of IPR Mr. Jens van der Brink – partner Kennedy van der Laan – Innovatieve advocaten (NL) 6
  7. 7. 10:45 -11:45 Expert Panel: Perspectives of IPR in Business for Creative Talent: Moderated by Mr. Auke Ferwerda, Director MediaGuild (NL): This expert panel will give a good insight on valorisation and protection of IPR in ICT and digital media, and stress the importance of the IPR for creative talents from multidisciplinary experts’ perspective. The panel will address the following topics: (1) Valorisation of IPR, (2 ) Controlling IPR in the current market, (3) Applying IPR to individual ICT and media company needs (4) Patent and licensing issues (5) Cases. The variety of the speakers will bring valuable insight from their experience perspective. The large corporate will provide their perspective on controlling IPR and bring a case on open IPRs with SMEs. The SME representative from interactive TV will share their experience on patenting. The legal and practical ICT and media experts will address issues on the protection of IPR from their perspective. There is contribution from general Creative Industries IPR expertise and academic world. Creative Commons international is another important asset on this panel, as it is largely discussed licensing scheme in CI. The audience will have the chance to provide their feedback and contribute to the discussion. The discussion on this panel will allow the selected SMEs to go for coaching sessions with a good insight on IPR in ICT and media and they only need to focus on their particular case/issues. Experts:  Mr. Veli-Pekka Niitamo, NOKIA – Director ICT Research and innovation, chairman of 127 European LLs (input from the large corp.) (FI)  Mr. Paul Keller, Collecting Societies Liason at Creative Commons International (headquarters San Francisco, (USA), Public Project Lead at Creative Commons (NL)  Mr. Jens van der Brink – partner Kennedy van der Laan – Innovatieve advocaten (NL)  Ms. Annelies Kaptein, StoneRoos Interactive TV, owner, CEO (SME 7
  8. 8. input, case) (NL)  Mr. Simon Bolton, University of Canfield, Chair of Creative Design, Director of C4D, Centre for Competitive Creative Design, (UK) 11:45 – 11:55 Mr. Auke Ferwerda, Director MediaGuild (NL) Conclusions of the panel and Feedback from the audience. 11:55 – 12:00 Ms. Gohar Sargsyan, IIP CREATE (NL) - Concluding remarks and organisational information on the next steps of the programme. 12:00 -12:30 Lunch 12:30 – 13:30 All participants at different media PICNIC sessions upon their choice 13:30-13:50 Moderated by Mr. Marc Steen, TNO Information and Communication, (NL) with support of Ms. Gohar Sargsyan, IIP CREATE Kick-off on coaching session (only for coaches, the companies and several ImMediaTe partners involved in organisation), introduction to coaches and the companies. 13:50- 14:00 4 coaches and 4 companies will move to another location (Amsterdam, Haarlemmerweg 319-321 – instructions will follow during the event) for the Coaching sessions, others in PICNIC sessions upon their choice – recommendations will be provided. Coach 1 – Coach 2 – Coach 3 – Coach 4 – business policy/legal/ business policy/legal/ aspects theoretical/ aspects theoretical/ practical practical Carlo Donzella Rudi Bekkers Simon Bolton Carmen (IT) (NL) (UK) Casterás (ESP) 14:00-14:30 XiLab LiveNetLife MediaMonks Clever Solutions 14:30-15:00 Clever MediaMonks LiveNetLife XiLab Solutions 15:00-15:30 Coffee break and changing groups 15:30-16:00 SoundArt PressDot Muzar Audionamix 16:00-16:30 PressDot Muzar Audionamix SoundArt 16:30-16:45 Coaches and Companies going back to PICNIC area 8
  9. 9. 16:45-17:15 All: Open feedback and Wrap-up Moderated by Marc Steen, TNO Information and Communication, (NL) supported by Gohar Sargsyan, IIP CREATE All: Evaluation (10 min) of the event 18:30-20:00 Networking drinks 9
  10. 10. Welcome Mr. Geleyn Meijer; director IIP Create Geleyn Roelof Meijer (1960) received his PhD in Robotics and Computer Science in 1991. He is partner of Logica and strategy director of Logica Management Consulting Netherlands. Since 2003 he pioneered Logica‟s innovation policy and R&D project involvement. In 2005 he became the Group Innovation Director for Logica, setting-up the activities across the group and assuring Logica‟s active participation in strategic business developments with clients and alliance partners. Geleyn is also associate professor at the University of Amsterdam and guest lecturer at TU Delft and Erasmus University. He publishes regularly and is speaker on various conferences and in expert panels. Geleyn Meijer is an inspirational leader with a proven track record on innovation leadership and a wide international network. As Strategy & Innovation Director of Logica he is driven by the creative potential of our economy and society. He acts as as thought leader in services innovation and masterminded embedded innovation as innovation process for ICT services companies. He represents Logica in various national and international eco-systems on the future of the IT services industry and is expert in the Open Innovation Strategy and Policy Group, a EU-wide think-tank. He is advisor to the Dutch ICT innovation council, stimulating the creativity in services development among businesses and academia. Together with leading Dutch media companies, SME‟s and universities he launched the ICT Innovation Platform for the Creative industry (IIP Create). 10
  11. 11. Head of Unit Support for Innovation EC DG ENTR Mr. Reinhard Beuscher; Head of Unit for Support for Innovation European Commission, Directorate General for Enterprise and Industry Dr. Reinhard Buscher is a Head of Unit at the Directorate-General for Enterprise and Industry. He holds a Bachelor's Degree and a PhD, in Economics. Before joining the European Commission in 1989, he worked for nine years at the Ministry of Economic Affairs in Germany. In the European Commission, he has worked in a number of different areas - as a Member of Commissioner Bangemann's Cabinet, as special Adviser for Industrial Aspects of the Information Society, as Head of Unit for Standardisation, Head of Unit for Industrial Aspects of Electronic Commerce and Head of Unit for E-Business, ICT industries and services. Since January 2008, he has been Head of Unit 'Support for Innovation. 11
  12. 12. Presentation Ms. Michela Michilli, Coordinator ImMediaTe project, head of “EU programmes & international initiatives” unit in Filas Michela Michilli is an expert in economics, finance and international markets, and has acquired a long experience in market analysis for the ICT and media, the creative industries and the cultural heritage sectors, collaborating to or leading international projects since 1996. At the moment she is the coordinator of the European project ImMediaTe (Improving the value of Digital Media and Creative Industries through Innovative Business Models and Services), a EU CIP co-funded project in support of the digital media and creative industries in Italy, Spain, France, The Netherlands and Malta. Within ImMediaTe, Mrs Michilli has been designing and implementing innovative consultancy, coaching and business services to support European companies in their investment readiness and access to finance and to international markets (Europe and South-East Asia) The first events for SMEs, the Mobile Application Forum, was held in June 2010 in Barcelona with major success in terms of participation and appraisal. Next appointments have been already scheduled in Amsterdam, Malta, Rome and Paris. Ms. Michilli is also in charge of the regional clusters of creative industries, aerospace and bioscience in Lazio Region and its relationships with Europe and South East countries. Finally, she is chairperson of the Enterprise Europe Network Creative industry Sector Group and member of the Think Tank for Creative industry and EBAN. 12
  13. 13. Invited speaker Mr. Jens van den Brink, partner at Kennedy Van der Laan Jens Van den Brink started practicing law in January 2000, after studying in Amsterdam, London, New York and Nice. He joined Kennedy Van der Laan in 2001. He is part of both intellectual property and media practice groups. Jens specializes in intellectual property law, with a focus on the advice and litigation for media companies. Aside from issues involving the more classical IP rights such as trademark and copyright law, Jens is specialized in the freedom of speech (defamation), gaming law, internet law and media law. Jens regularly lectures on media, IP, internet and freedom of speech subjects. He provides workshops in Intellectual Property law at the Media Academy in Hilversum, is guest lecturer in Media Law at the Postacademische Dagbladopleiding Journalistiek of Erasmus University and School for Journalism in Utrecht and guest lecturer in Internet Law (post academic education) at the VU University in Amsterdam. He is co-author of the International Libel & Privacy Handbook (Bloomberg, 2009) and editor-in-chief of media law blog Media Report. 13
  14. 14. Panel discussion Moderator panel discussion Mr. Auke Ferwerda; Incubator manager at MediaGilde Auke Ferwerda is responsible for the recruitment and selection of new Gilde members at Media Guilds since 2007. He is also responsible for attracting new partners to reinforce the Media Guild network and to provide new chances for members. After working as an consultant, Twinning entrepreneur en co-owner of a international portal about electronic music. Auke is a regular invited speaker, chairperson and expert in international events. Mr. Paul Keller; Collecting Societies Liaison at Creative Commons International & Public Project Lead at Creative Commons Netherlands Paul Keller is senior copyright policy advisor at Knowledgeland, an Amsterdam based think-tank focussed on innovation in the knowledge economy. He is public project lead for Creative Commons in the Netherlands and serves as Collecting Societies Liaison for Creative Commons International. Paul is an expert on open content licensing with a special focus on the cultural heritage organizations, the music industry and the creative industries. Next to his work for Creative Commons he is currently coordinating the copyright related aspects of Images for the Future one of the biggest digitization projects for audio-visual heritage in Europe and he is one of the architects of the licensing framework for Europeana, the European Union funded online aggregator of Europe's cultural heritage. Paul frequently advises organizations on the implementation of open content licensing strategies. Prior to joining Knowledgeland in 2007, Paul was head of the Public Research programme of the Amsterdam based media Lab Waag Society. 14
  15. 15. Mr. Simon Bolton; Director of the Centre for Competitive Creative Design Simon Bolton has worked nationally and internationally promoting the role and use of design with organisations such as the Design Council, Industrial Design Society of America, Korean International Design Promotion and the Hong Kong Design Centre. Simon specialises in helping companies improve and develop their design capabilities and business performance. He has extensive experience of working in Europe, North America, South America and Asia for local and global brands. Simon has extensive IPR experience through his work in the retail packaging, sports and fitness industries, involving patenting, licensing, brand protection and IPR disputes. He maintains an up to date understanding of IPR through his involvement in sports and fitness manufacturing businesses in China. His experience and subsequent expertise is from the perspective on integrating IPR into Creative Practice from a none IPR specialist perspective - decoding processes and giving practical advise on how you deal with IPR from a non-specialist perspective - language/process/etc. Ms. Annelies Kaptein; Owner & CEO of StoneRoos Interactive TV Annelies Kaptein graduated in Business Administration and Psychology. She has build up a brief experience in TV and Media and worked for several Dutch Broadcasters in different areas: as a manager, project leader ( NOB / Dutch view), consultant and in the board of directors responsible for new media and marketing. In 2002 Annelies started a new media company Stoneroos with a focus on interactive television. Since the start, Stoneroos has won several international prizes for iTV enhanced TV applications. Annelies has experience in patenting a service via innovation method: Stoneroos used Innovation Voucher for the application of the IPR. 15
  16. 16. Mr. Velli- Pekka Niitamo; User driven Innovation director at Nokia Velli- Pekka Niitamo holds the academic positions; Visiting professor at the University of Ulster in Innovation management and Executive researcher at Aaalto University. Mr. Niitamo has also been chairing two national Innovation stratregies where LivingLabs and open user driven innovation is highlighted in the Netherlands and Finland. In Netherlands under the leadership of its Prime Minister, Innovation strategy is implemented by the agency called „Innovation Platform‟. One of the ten programmes in this strategy is to create Netherlands as an interesting and attractive place for investments for user centric innovation as a lead market for new services and product development in selected focused areas. Mr. Niitamo also is seating a similar position in Finland. He chaired the European Network of LivingLabs portfolio from 2006-2010 (130 Innovation sites globally) and now leading its energy efficiency business cluster for open innovation. Currently Mr. Niitamo is focusing his attention to two domains in user driven open innovation; A.Energy and environment (partner in Process Vision for Smart Grid services) B. Future learning Services. Currently Mr. Niitamo is most active in developing an open innovation business ecosystem for Future Learning Finland under FINRPO. Mr. Niitamo reports to Nokia CIO and is bringing best practices to Nokia from the leading researchers and Industries of innovative collaboration. One of the important aspects that Velli- Pekka contributes to innovation business ecosystems is the IPR in ICT & Digital Media. He has considerable experience both from large corporate and SME- perspective. Recently Velli-Pekka, on behalf of Nokia, started a pilot on open IPR‟s to creative SME‟s which attracts a lot of attention in the creative industries and innovation businesses. 16
  17. 17. Mr. Jens van den Brink; partner at Kennedy Van der Laan Jens Van den Brink started practicing law in January 2000, after studying in Amsterdam, London, New York and Nice. He joined Kennedy Van der Laan in 2001. He is part of both intellectual property and media practice groups. Jens specializes in intellectual property law, with a focus on the advice and litigation for media companies. Aside from issues involving the more classical IP rights such as trademark and copyright law, Jens is specialized in the freedom of speech (defamation), gaming law, internet law and media law. Jens regularly lectures on media, IP, internet and freedom of speech subjects. He provides workshops in Intellectual Property law at the Media Academy in Hilversum, is guest lecturer in Media Law at the Postacademische Dagbladopleiding Journalistiek of Erasmus University and School for Journalism in Utrecht and guest lecturer in Internet Law (post academic education) at the VU University in Amsterdam. He is co-author of the International Libel & Privacy Handbook (Bloomberg, 2009) and editor-in-chief of media law blog Media Report. Gohar Sargsyan; Senior Business Consultant at Logica/EU programme manager at IIP CREATE Gohar Sargsyan is a senior business consultant at Logica in charge of EU innovation programmes and she is doing coordination of EU projects at IIP CREATE. Gohar is an experienced programme manager and business management consultant in international multidisciplinary environments both in public as well as private sectors. She has a background in ICT. She holds an MBA degree and an MS degree in Computer Information Sciences from the University of California, Los Angeles (UCLA), she also accopmlished her PhD in informatics. After her banking experience Gohar provided consulting services to World Bank, USAID, PricewaterHouseCoopers, etc. She was entrepreneur of an ICT company between 2000 and 2005. Started from 2002 Gohar is an appointed expert for EU programmes. She carried out consulting, coordination, technical, managerial activities at various EU programmes. The last few years she was a programme director of the EU innovation projects, in some of these projects having coordination role. She likes traveling and extreme entertainment. 17
  18. 18. Coaches Moderator coaching session Mr. Marc Steen; Senior scientist, and consultant/project manager at TNO Information and Communication Technology Marc Steen works as a senior scientist and consultant/project manager at TNO, and specializes in innovation management. He and his co-workers help organizations to better understand and effectively organize innovation processes. They focus on co-design, co-creation and partnering; on cooperation between people and organizations during innovation/design processes. Marc sees IPR as an important tool to help people and organizations to cooperate. Recently, Marc and colleagues from TNO conducted a study on cooperation and IPR in the creative industry, commissioned by IIP CREATE (Ways of Working). 1. Mr. Carlo Donzella (Coordinator) Senior Business advisor A. Present job Technical manager of EC project ImMediaTe, CEO and co-founder MediaKIS Ltd. B. Experience Business development and International financing senior advisor for the digital content industry. C. Coaching competencies Advising the SMEs in the creative industry on protection and valorisation of IPR. 18
  19. 19. More… In 1999 Carlo Donzella founded Terra Incognita, a UK consultancy specialising in business modeling and analyses in the digital economy. He was involved in activities concerning ICT and International Cooperation with the European Commission and the G8. Within EC‟s FP5, FP6, FP7 and CIP he was Project Manager of several projects in different programmes. He teaches “Innovation & Business Planning” and “Comparative Local Development in Area Studies: India” at the Master in Development, Innovation and Change (MiDIC) of the University of Bologna. He is consulting on European and International Affairs to FILAS, the financing development agency of Lazio region, for which he has negotiated several Memorandums of Understanding on Media with partners in Europe and in Asia. He represents FILAS in CINEREGIO, the network of European Audiovisual Funds and he animates the ASIAREGIO workgroup on collaboration with Asian countries. Due to his role within EU programs, Carlo is advising the SME‟s in the creative industry on protection and valorisation of IPR. 2. Ms. Carmen Casterás Senior IPR advisor A. Present job Intellectual Property Manager. Private Foundation Knowledge Innovation Market Barcelona, Spain B. Experience IPR Lawyer. Specialized in European Community IP and IP Consulting and Legal Advice C. Coaching competencies Management of IPR portfolios. Training activities in IPR and technology transfer and capacity building programs. More... Carmen Casterás is highly experienced in the management of IPR portfolios as well as training activities in IPR and technology transfer. She gained these experiences at the Chambers of Commerce of Catalonia, in Catalonian Universities, in enterprises and under ACC10 (Catalonian government) capacity building programs. Carmen Casterás has a university degree in Law and a Master in Business Law by Esade. She worked as a IP lawyer for Duran-Corretjer in Barcelona. 19
  20. 20. 3. Mr. Rudi Bekkers Senior IPR advisor A. Present job IPR specialist at Dialogic Innovatie & Interactie; IPR lecturer for the Eindhoven University of Technology and TiasNimbas Business School B. Experience Specialist in the fields of fixed and mobile telecommunications, new media, standardisation, and intellectual property. C. Coaching competencies The strategic use of patents and patent policies in the context of standardisation and high-technology industries; patents in the context of university-industry knowledge transfer and collaboration. More... Rudi Bekkers is a specialist in the fields of innovation policy, knowledge transfer, fixed and mobile telecommunications, new media, standardisation, and intellectual property. He has conducted studies for a wide variety of organisations and was project manager for studies conducted for national and international clients, including the European Commission, the OECD, various ministries, NWO, the Scientific Council for Government Policy (WRR), and OPTA. His work on IPR centres on two main topics: (1) the strategic use of patents and patent policies in the context of standardisation and high-technology industries; (2) patents in the context of university-industry knowledge transfer and collaboration. Rudi is also a lecturer on more general topics in patents, both for the Eindhoven University of Technology as for the MBA courses at TiasNimbas Business School. For a complete overview of Rudi‟s publications on IPR, please visit his website:home.tm.tue.nl/rbekkers 20
  21. 21. 4. Mr. Simon Bolton Senior Business advisor A. Present job Director of the Centre for Competitive Creative Design. B. Experience IPR experience retail packaging, sports and fitness industries, involving patenting, licensing, brand protection and IPR disputes, especially in China. C. Coaching competencies Integrating IPR into Creative Practice - decoding processes and giving advice on how to deal with IPR from a non-specialist perspective. More Simon Bolton has worked nationally and internationally promoting the role and use of design with organisations such as the Design Council, Industrial Design Society of America, Korean International Design Promotion and the Hong Kong Design Centre. Simon specialises in helping companies improve and develop their design capabilities and business performance. He has extensive experience of working in Europe, North America, South America and Asia for local and global brands. Simon has extensive IPR experience through his work in the retail packaging, sports and fitness industries, involving patenting, licensing, brand protection and IPR disputes. He maintains an up to date understanding of IPR through his involvement in sports and fitness manufacturing businesses in China. His experience and subsequent expertise is from the perspective on integrating IPR into Creative Practice from a none IPR specialist perspective - decoding processes and giving practical advise on how you deal with IPR from a non-specialist perspective - language/process/etc. 21
  22. 22. Companies Clever Solutions Clever Solutions Ltd is an I.T. Consultancy company based in the Mediterranean island of Malta. We help businesses concentrate on their core activities while we cater for their I.T. and e- Marketing needs. Our vast experience in various fields of Information Technology, working with both local and foreign clients, has positioned us to be technology leaders on the island of Malta Products/services: IT Consultancy, Security, Internet Marketing, Software development Contact: Carmelo Romano carmelr@cleversolutions.eu 22
  23. 23. Muzar.org Muzar.org specializes in turning your ideas and concepts into a working application or layar. For any indoors place of interest, or to add audio or visual content to printed media, we make use of proven QR technology to access the information. The information in the Muzar layar is not based on publicly available information. All projects of Muzar.org are conceived in close cooperation with the museum, city, cultural site or content owner involved. So customers are always in control of their own information. Muzar.org developed her own Layar/QR content management system “VISAR”. This system allows content owners to be in full control of their Points Of Interest 24/7. Not only do we provide the technological platform, we make your project our own. We will assist you with buil-ding your business case, give you input on the feasibility of your project, help you with the design, etc. Marketing and sales in B2B / services, with a passion for new- and high tech and mobile internet. Products/services: Muzar develops specific content layers for the Mobile augmented reality browser LAYAR. Muzar also build an CMS for content owners / add agencies to create and maintain their own Layars and content (VISAR). Contact: Jeroen Meijer info@muzar.org 23
  24. 24. LiveNetlife LiveNetLife International B.V. was recently founded in the Netherlands. The founders cover all needed fields and were also able to include an Angel Investor for the foundaton. The main Idea and connected service is already up and running at various Web Pages and early adopters. The foreseen activities in this starting period are to go reach public release state and to find and engage with more early adopters from different market segments and company sizes. It is planned to address an interrnational market from early on. Products/services: The key elements differentiating LiveNetLife from any other service aiming at linking people over a network are:  It associates (Internet) users based on the similarity of the topic they deal with  It does not require any pre-established link between the connected people  It does not require that the connected people are on the same site or page  The connection is in real time and dynamic  The user chooses the degree of identity disclosure  It supports ad hoc communication based on Chat, Voice and Video  It supports joint interaction based on mouse pointer sharing and URL-link following Contact: Ugo Negretto ugo.negretto@livenetlife.com 24
  25. 25. Audionamix Audionamix is a technology company in the cutting edge field of signal processing and High Definition audio treatment. It has developed the first and only technology capable of reverse engineering a monophonic or stereophonic recording into its multi-track components essentially extracting and separating voice or music from the original mix. Based in Paris, the Audionamix research team works with industry-leading laboratories such as Telecom ParisTech and the Technion Institute in Israel. Products/services: Audionamix is a technology company specialized in audio digital processing. Its business is a unique unmixing service for the music and movie industry, based on its technology coming from several years of R&D. Contact: Pierre Leveau pierre.leveau@audionamix.com 25
  26. 26. XiLabs XiLabs is a Paris based game studio focusing on a new kind of mobile phone games: GPS- games, where your own city is the game field. GPS-Mini games rely on the ambiguity between real world and game universe. Compared to conventional video games, GPS games include physical and social relevance. XiLabs is a startup founded in 2007. Products/services:  smartphone games  B2B for event games  B2C for permanent games  GPS games on mobile phones Contact: Ivo Flammer ivo.flammer@xilabs.fr 26
  27. 27. Sound ART 23 Initially founded in 1980 as Studio 23, this historical recording studio has recently undergone a major refurbishment and is now known as Sound Art 23. In tune with the needs and requirements of the international film market, Sound Art 23 has expanded its premises and invested in the latest technologies, becoming one of the most technologically advanced and qualified post-production facilities in Italy. It boasts a long list of major film and television projects, both from Italy and the international market. Sound Art 23 offers a complete sound post-production service of the highest calibre for both cinema and television. The company looks after all aspects, from the initial translation of the script, to the mix and the final screening. Sound Art 23 also holds a unique position within the Italian dubbing community, through its collaboration with the prestigious dubbing company CDL (Compagnia Doppiatori Liberi). Products/services: Our company has worked on the Italian version of some of the main films in the world-wide market, ranging from Sophia Coppola to Zhang Yimou, Takeshi Kitano, Chabrol, Ken Loach and many, many others, including animation and television series. Contact: Marzia dal Fabbro marzia@soundart.it 27
  28. 28. MediaMonks MediaMonks is the biggest (independent) digital production agency in the Netherlands. MediaMonks is situated in Hilversum and was formed in 2001. Currently MediaMonks is represented by more than 100 motivated Monks. MediaMonks Games was formed in 2006 and is the number one advergame studios in the Netherlands. We work for (inter)national agencies across different segments (B2B, B2C and government). Our activities take up the whole online spectrum. We are employed for the development of online strategies and concepts, but first and foremost we are hired for production activities such as design, animation, video, flash and technical development. We are the first Dutch online agency with an in-house video studio. We differentiate ourselves from our competitors by doing all of our production work in-house. In time, on budget. Products/services:  Online (media) strategy  Concepting Production:  Web design (microsites & corporate)  Banner campaigns  Rich media campaigns  Social Media campaigns & applications  Online games & video  Animation  iPhone & Android applications Contact: Victor Knaap info@mediamonks.com 28
  29. 29. Pressdoc PressDoc is an Amsterdam based startup, bringing innovative technology to the field of public relations. PressDoc is developing a platform for social media releases (or "press release 2.0"), which leverages the power of social media to connect brands with influencers and consumers. PressDoc was founded in 2009 and the platform went live in april 2010. Products/services:  Social media releases / press releases,  Online newsrooms Contact: Stefan Borsje contact@pressdoc.com 29
  30. 30. Logistics ImMediaTe networking pre- event location 23rd of September 2010 Boarding location: Anne Frankhuis (Anne Frankhouse) Prinsengracht 267. 30
  31. 31. How to get to the Anne Frankhouse From Central Station take tram 13, 17 or bus 170, 171 or 172. Get out at stop “Westermarkt”. ImMediaTe event venue 24th of September 2010 Westergasfabriek How to get to the Westergasfabriek Pazzanistraat 41
 From Central Station: 1014 DB Amsterdam
 Bus 21 and stop at Van Hallstraat. Netherlands From Amsterdam centre: Room: Lab Room A Tram 10 and stop at Van limburgstirumplein. 31

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