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The Social Media Imperative

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This presentation comes to you from International Project Management Day 2013 - the annual global virtual summit from IIL that brings together business and technology leaders from around the world to ...

This presentation comes to you from International Project Management Day 2013 - the annual global virtual summit from IIL that brings together business and technology leaders from around the world to discuss the latest trends and methods in business, leadership and communications. To view the accompanying video keynotes and presentations connect to the event here bit.ly/1blJSkE or purchase the DVD collection http://bit.ly/1fZ9Yc0

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  • The numbers of people on social media are staggering which is why every brand needs to be there. Your customers are there talking about you….
  • It’s a tool like email marketing and advertising – although it’s powerful
  • Quickly share information, gather market intelligence & insights,

The Social Media Imperative The Social Media Imperative Presentation Transcript

  • The Social Media Imperative Engage, Connect, Communicate to Succeed Lori Greene Digital Innovator ©2013 International Institute for Learning, Inc., All rights reserved.
  • You are Not in Charge Anymore PETER GUTTMAN PHOTOGRAPHY
  • 57% of people talk to people more online than they do in real life Source:Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google
  • You Still Have Power CHASE GUTTMAN PHOTOGRAPHY
  • Earned Media MEMPHIS CVB
  • STRATEGY TRANSPARENCY CONVERSATION SOCIAL SUCCESS AWESOMENESS
  • Are YOU on the Fence? PETER GUTTMAN PHOTOGRAPHY
  • GIVE AWAY YOUR EXPERTISE
  • CONTENT STRATEGY
  • Strategy Questions What does your company do better than anyone else? What will people actually come to your company for? Does the content strategy support key objectives? Does the content strategy help your customers do things quicker, better, cheaper, smarter?
  • TRUST + RELATIONSHIPS = SOCIAL MEDIA
  • The ongoing quest for authenticity in a world governed by image.
  • Human Interactions
  • Educate Excite CHASE GUTTMAN PHOTOGRAPHY Community Engage
  • Q&A’s with industry luminaries Content Types Cool infographics pertinent to your topic area Arresting photography Breaking trade news Comments on trending topics you have a stake in Tips and tutorials Behind the scenes videos Top ten lists Seasonal information Weekly news summaries PETER GUTTMAN PHOTOGRAPHY CHASE GUTTMAN PHOTOGRAPHY Information on popular employees Quizzes and games Competitions
  • Avoid the Killer ―P‖s ENDLESS PROMOTIONS TOO MANY PRONOUNCEMENTS TALKING POLITICS Use the 80/20 Rule
  • Read the Room What do you think? What would you do? Who is your favorite? How would you respond? What can you do to make a difference?
  • PETER GUTTMAN PHOTOGRAPHY Exclusive Content
  • Editorial Calendar EXCLUSIVE CONTENT
  • IGNITE ENGAGEMENT
  • Tools
  • Make the World More Open and Connected
  • It’s Personal
  • PETER GUTTMAN PHOTOGRAPHY Egypt
  • Instantly Connect People Everywhere to What’s Most Important to Them
  • Billionaire Investor CARL ICAHN on Twitter
  • Like Follow CHASE GUTTMAN PHOTOGRAPHY CHASE GUTTMAN PHOTOGRAPHY Calls to Action Subscribe
  • PETER GUTTMAN PHOTOGRAPHY Pinterest – Organize and Share Beautiful Things You Find Online
  • PETER GUTTMAN PHOTOGRAPHY Google Plus
  • Make Sharing Easy
  • PETER GUTTMAN PHOTOGRAPHY LISTEN to What is Being Said About Your Brand
  • Join the Conversation YOUR Customers are Having WITHOUT You
  • AUSSIEGALL Measure
  • CONVERSATION: Exchange of sentiments, observation s, opinions, or ideas
  • JOSEPH FRANCIS Amplification Rate
  • QUINN DROMBROWSKI Applause Rate
  • Economic Value
  • DAVID BECKWITH Brand Evangelist
  • PETER GUTTMAN PHOTOGRAPHY Awesomeness
  • PETER GUTTMAN PHOTOGRAPHY You Will Win
  • THANK YOU GRACIAS MERCI TODA RABA
  • Questions?
  • Intelligence – Integrity – Innovation We invite you to take a closer look at what we can accomplish together. Please visit iil.com or contact learning@iil.com to learn more about our training, consulting, coaching, customized courses and other pathways for professional development. Connect with Us: facebook.com/IIL.Inc @IILGlobal bit.ly/IILlinkedin ©2013 International Institute for Learning, Inc., All rights reserved. bit.ly/IILgoogle youtube.com/IILGlobal allpm.com