Growth with IBM Mobile Enterprise

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Growth with IBM Mobile Enterprise

  1. 1. Speeding Innovation and ExtendingReach Securely with Mobile Enterprise
  2. 2. Marie WieckGM, Application & Integration MiddlewareIBM Software Group
  3. 3. Mobile is changing how people spend their time and interact Of mobile users keep their device within arm’s reach 100% of the time By the end of this year, mobile transactions will have increased 50% over last year Customers who shop on tablets tend to spend 20% more than those who shop on computers
  4. 4. Mobile is changing conventions for industriesHealthcare Construction GovernmentFrom: From: From:Traditional health institution Construction general Sitting in traffic jams contractor with remote employeesTo: To: To:Seamless interactions among Empowered construction Real-time re-direction tophysicians and providers, project managers armed optimal routes usingimproving quality of care, with mobile solutions to mobile infopatient safety and efficiency pitch new projects inimproving patient experience higher-growth industries
  5. 5. CIO’s and LOB execs are recognizing the importance of mobile CIOs1: LOB: 77% plan to use of personal mobile devices With customer insight as the top CEO priority3, to access company data and applications mobile changes everything. 25+ Almost all expect to deploy more than #2 digital priority of CMOs is deploying tablet and 25 mobility applications in the next two years mobile apps2 1A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies. 2IBM 2011 Global CMO study 3IBM 2012 CEO study
  6. 6. Businesses are struggling with the unique mobile challengesFragmentation of devices and platformsSpeed and frequent iteration of the mobile lifecycleOnline/Offline functionalitySecurity to protect corporate dataConnectivity to back-end systems and cloudMobile Context taking advantage of uniquecapabilities such as geo-location
  7. 7. The quick reaction is to focus on devices and cool apps Business leaders respond to mobile with, ‘Let’s build a really slick mobile app, put it up on iTunes and we’re done!’ ..... the fact [is] that underlying legacy applications and business processes need optimizing for the mobile experience. “ Clay Richardson, Forrester Analyst
  8. 8. The real transformation is the business modelFrom To • Simple learning and sharing Two opportunities for business have emerged: • Sending email, calendar access, social networking • Engage with all constituents anywhere, anytime. • Basic transactions: such as buying songs, books • Transact more business functions “in motion”
  9. 9. So the real question is…
  10. 10. A mobile transaction is…  Flight check-in  Rating and other social interaction  Client loyalty programs  Employee self-service  Signing legal documents  Process decisions  Capture of consumer behavior  Collaboration  Purchase of goods or services  etc.
  11. 11. Tackling multi-channel management Examples of delivery challenges:  Adaptive content to channel context  How to ensure consistent entitlements  Multi-brand management and “virtual” sites  Consistent experience (requires shared code & services)
  12. 12. IBM is helping clients transform to embrace mobile transactions Build & Connect Manage & Secure Extend & Transform Build mobile apps Manage mobile Extend capabilities devices and apps to mobile Connect & run mobile systems Secure my mobile Transform business your business Law Firm, Australia
  13. 13. Security and Management challenges . . . • Potential unauthorized access (lost, stolen) • Disabled encryption • Insecure devices connecting to network • Corporate data leakage • Location data privacy • Enterprise App store linkage
  14. 14. What if context determined capabilities automatically & securely? Governed Policy Context  Context  On-site inside emergency room  At coffee shop  On the hospital network  On an unsecured network  Authorized doctor on shift  Authorized doctor on call Function: All app features  Function: Designated features only Data: Full data access and storage  Data: Specific encrypted data Security: Single-factor authentication  Security: Multi-factor authentication
  15. 15. Become a Mobile EnterpriseWith a comprehensive end-to-end mobile platform and services Build mobile Manage mobile Extend apps devices and apps capabilities to mobile Connect & run Secure my mobile systems mobile business Transform your business IBM Mobile Foundation IBM Social Business, Commerce & Analytics IBM Endpoint Manager for Mobile IBM Mobile Services
  16. 16. John CapriottiVice President, Web and EcommerceTBC Corporation
  17. 17. TBC Mobile Story Mobile Application Design and Platform Selection Lifecycle at TBC Corporation From Ideas to Platform in 19 Days
  18. 18. TBC Corporation OverviewTHE LARGEST TIRE AND AUTOMOTIVE SERVICE COMPANYYOU’VE NEVER HEARD OF…
  19. 19. ~4000 locations worldwideRetail The largest private brand marketer of replacement tires in North America Wholesale
  20. 20. Many retail brands but one clear objective Support cohesive Customer Journey by designing for continuity across touch-points
  21. 21. Web access trends tell a clear story of customer demandfor mobile experiences 2007 2008 2010 20120% 10% 18% 34% % Traffic to TBC Retail Website on Mobile Devices
  22. 22. Research and PlanningTHE DESIGN RESEARCH TEAM
  23. 23. We liberated a cross-functional research team to executea mobile research plan Designer Marketing Pro Technologist
  24. 24. We observed customer interactions in stores, parking lots,homes and offices
  25. 25. We looked outside our industry for additional insights
  26. 26. We documented the good, the bad, and the ugly
  27. 27. Research SynthesisOPPORTUNITIES AND INSIGHTS
  28. 28. We synthesized the results in a vehicle-centric context
  29. 29. We mapped the landscape to identify opportunities
  30. 30. Insights ● Many car owners do not understand car maintenance ● Most driver do not remember services received or deferred ● Most of the benefits of maintenance are invisible (especially preventative) ● Most customers do not typically plan (or save) for car maintenance and repairs
  31. 31. Portfolio RealizationTRANSFORM INSIGHTS INTO APPLICATIONS
  32. 32. We sketched hundreds of ideas touching all aspects of thecustomer journey
  33. 33. We categorized and prioritized our mobile portfolio
  34. 34. Vehicle Health Monitorfacilitated consult beyond point of purchaseEducational ContentVehicle Health Knowledge screendelivers educational information helpfulwhen making an service or repairdecision.Vehicle Health StatusVehicle’s Health Status displaysinspection results from technician tocustomer. Educational content, actualvehicle photos, and alternatives alsoavailable.Social Sharing of VehicleHealth SummaryDisplay vehicle badge and related healthstatus on social sites.
  35. 35. The Digital Diagnosisin-store or on device time saving and education
  36. 36. Make the Value Visibleaction-cost-impact calculation shows personal ROI
  37. 37. The Interactive Invoicedelivered digitally to any deviceIllustrations and video content informsand educates inspiring trustDigital record management - no paper -nothing to remember (or forget)Sig Capture for purchase approval viamobile device decreases time wasted incheckout linesFull access to transactional history meansgreater resale potential when selling thevehicle
  38. 38. Getting to WorkLightTHE LEAST EXCITING PLATFORM SELECTIONPROCESS EVER…REALLY
  39. 39. The application roadmap drove our selection process Seamless execution across the full spectrum of ● Framework for Server Integration mobile devices ● Cross-Platform Compatibility ● Runtime Skins Complete control of the User Experience ● HTML5 ● CSS3 ● 3rd party library support Ability to leverage Native Functionality ● Flexible Hybrid Model Minimal disruption to existing enterprise ● Mash-ups from data in different backend architecture sources. ● Retrieving data in the background while the app is doing other things ● Converting data to a lean, mobile-friendly data format Ability to use existing web assets and developers ● Use of web standards such as HTML5, CSS3 to realize the vision and java script.
  40. 40. Our shortlist of platforms became shorter quickly ● Four platforms identified (thank you Forrester and Gartner) ● All four invited to present solutions based on application roadmap ● One dropped out immediately ● One was eliminated ● Two made the finalist list
  41. 41. The Purchase Highlights ● 19 days from initial application portfolio draft to selection and purchase thanks to cross-functional team participation ● 4 hours to install platform ● 21 Days from installation to 3 applications in beta ● No New Resources - full lifecycle process using existing design, development, QA, and infrastructure team
  42. 42. Stay tuned…
  43. 43. Miku JhaSenior Solutions ArchitectIBM Software Group
  44. 44. IBM’s strategy addresses client mobile initiatives Build & Connect Manage & Secure Extend & Transform Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my Transform mobile systems mobile business your business Key Capabilities Key Capabilities Key Capabilities • Mobile web, hybrid and • Mobile lifecycle • Strategy, planning and native app development management implementation • Enterprise data, service, • Device analytics and • Mobile-enabled solutions and application integration control including analytics, • Enterprise wireless • Secure network commerce, and social networking communications & business management • Mobile as a service
  45. 45. Build, connect, manage and secure your mobile enterpriseIBM Mobile Foundation Quickly deliver mobile applications in enterprise traditional & cloud environments Key Capabilities: • Mobile app development platform • Connectivity • Mobile security • App and device management Includes • IBM Worklight • IBM Endpoint Manager for Mobile Devices • IBM WebSphere Cast Iron Hypervisor Edition
  46. 46. Mobile Application Development Models
  47. 47. Runtime Skins Skins provide support for multiple form factors in a single executable file for devices of the same OS family.  Different screen sizes  Different screen densities  Different input methods Skins are a sub-variant of an environment packaged in a single app Decision on which skin to use is done automatically at runtime Developer-controlled JavaScript file run at app startup determines which skin to load
  48. 48. Direct Update – User Experience1. Update detection upon application re launch2. Dialog box for easy user selection3. Download progress bar for status tracking4. Automatic application restart upon completion
  49. 49. IBM announces new mobile enterprise capabilities… Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my Transform mobile systems mobile business your business • Rapid support for iOS6 • Support for native and offline apps IBM Mobile Foundation • Extended support for BYOD • Enterprise and App Store linkage IBM Social Business, • Hosted & on-premise services Commerce & Analytics IBM Connections 4 Mobile leveraging location IBM Mobile Lifecycle IBM Security Access Manager services Development Context based security enabled Accelerated application delivery for cloud and mobile IBM Mobile Services Mobile Application Mobile Enterprise Services Mobile Infrastructure Innovation Services for Managed Mobility Strategy and Planning
  50. 50. New build, connect, manage and secure capabilities Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my Transform mobile systems mobile business your business • Rapid support for iOS6 • Support for native and offline apps IBM Mobile Foundation • Extended support for BYOD • Enterprise and App Store linkage IBM Social Business, • Hosted & on-premise services Commerce & Analytics IBM Connections 4 Mobile leveraging location IBM Mobile Lifecycle IBM Security Access Manager services Development Context based security enabled Accelerated application delivery for cloud and mobile IBM Mobile Services Mobile Application Mobile Enterprise Services Mobile Infrastructure Innovation Services for Managed Mobility Strategy and Planning
  51. 51. Manage enterprise mobile app distribution and socializefeedback from development through deploymentIBM Worklight 5.0.5• Improved, production ready private app store • Role based governance • Target user groups (mapped to LDAP repositories) • High availability support • Integrated with IBM Endpoint Manager for Mobile Devices for automated application deployment• Improved native app support with a new set of native APIs• Server triggered security challenges for improved security• Mobile database for larger offline data sets storage with robust encryption and advanced back-end synchronization.• Rapid support for iOS6 IBM can help build, manage, deploy & host cross platform applications IBM Mobile • Extend existing applications to mobile devices Application • Reduce IT investment costs and application deployment time via the Mobile Application Platform Management (MAPM) service Platform • Enable secure access to mission-critical business applications Management • Implement flexible delivery options such as hosted and on-premise
  52. 52. Speed up enrollment & management of BYOD & enterprise devicesIBM Endpoint Manager for Mobile Devices v2.0• Customizable enrollment questions• Integration with BlueCat Networks automatically forces unmanaged devices in to the enrollment process• Compliance checklists and exception management to Unified Device Mgmt address regulatory needs One console, Systems Security• Robust self-service portal enables employees to Management One infrastructure Management manage their own devices• Enhanced data separation for BYOD support Endpoint Management• Expanded management options• IBM Worklight integration to automatically deploy mobile application to users Desktops & Laptops Smartphones & Tablets Servers
  53. 53. Enact a collaborative, multi-platform mobile development lifecycleIBM Mobile Development Lifecycle Solution• Best-of-class collaborative mobile application development lifecycle capabilities • Accelerate productivity with mobile development best practices and tested Design integrated configurations IBM Worklight • Develop native and multi-platform hybrid App Design Mobile Testing mobile applications SCM and Mobile • Distributed team build and test integrated Builds with the mobile application platform IBM Mobile Development Lifecycle Solution • “mobile device-cloud” service integration (Planned for 4Q 2012*) for on-device testing • Support fast-paced development for mobile with agile methodologies (*) IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
  54. 54. Increase accuracy of identifying mobile access security risksIBM Security Access Manager for Cloud and Mobile IBM WorkLight Server – Application Transformation Mobile Application (developed using Worklight Studio) IBM Security Access Manager for Cloud and Mobile User Credentials Access Mgmt.:Risk based access (Oct) Employee, Jane wants to access confidential data on mobile device from either corporate network or from outside Application Security & the corporation Optimization: DataPower - XML Security and Protocol TransformationIBM WorkLight leverages HTTP traffic totransmit user credentials and mobile context Enterprisewhich can be used by ISAM to grant access Applications & Connectivityand enforce mobile access policies Increase accuracy of identifying mobile access security risks • Dynamically assess the security risk of an access request • Quickly enforce Risk-Based Access • Strengthen access to applications • Protect applications from known security threats by analyzing HTTP traffic
  55. 55. New extend and transform capabilities Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my Transform mobile systems mobile business your business • Rapid support for iOS6 • Support for native and offline apps IBM Mobile Foundation • Extended support for BYOD • Enterprise and App Store linkage IBM Social Business, • Hosted & on-premise services Commerce & Analytics IBM Connections 4 Mobile leveraging location IBM Mobile Lifecycle IBM Security Access Manager services Development Context based security enabled Accelerated application delivery for cloud and mobile IBM Mobile Services Mobile Application Mobile Enterprise Services Mobile Infrastructure Innovation Services for Managed Mobility Strategy and Planning
  56. 56. Create new ways to engage anywhereIBM mobile solutions for social business• Make your workforce smarter with new security-rich social capabilities delivered to mobile devices • Stay on top of key work activities and actions to maintain productivity • Locate nearby colleagues through geo-location (user choice) • Protect company data with local/remote data wipe capability• Delight your customers with new multi-channel capabilities that deliver integrated, personalized web - My Health experiences - Find a Provider • Tap into mobile device specific features - Products and Services Member • Deliver consistent messaging and content across web Personalized experience platforms -- web, mobile web, mobile hybrid experiences • Distribute hybrid apps in app stores - My Business Manager - Discounts/ Values - Products and Services Agent
  57. 57. New services capabilities Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my Transform mobile systems mobile business your business • Rapid support for iOS6 • Support for native and offline apps IBM Mobile Foundation • Extended support for BYOD • Enterprise and App Store linkage IBM Social Business, • Hosted & on-premise services Commerce & Analytics IBM Connections 4 Mobile leveraging location IBM Mobile Lifecycle IBM Security Access Manager services Development Context based security enabled Accelerated application delivery for cloud and mobile IBM Mobile Services Mobile Application Mobile Enterprise Services Mobile Infrastructure Innovation Services for Managed Mobility Strategy and Planning
  58. 58. Help accelerate your mobile transformation Develop an enterprise level mobile business vision and roadmap • Phased approach to help you quickly identify the highest ROI opportunities for mobile adoption • Business, market and user analysis with Business User Group Analysis deliverable Mobile Strategy • Mobile architecture definition with Mobile Application Governance and Architecture Accelerator deliverable • Implementation roadmap with Mobile Readiness Assessment, Project Roadmap and Milestones deliverables Assess and plan an enterprise infrastructure mobility strategy IBM Mobile • Provides a complete mobile infrastructure strategy and assessment of the current Infrastructure environment against industry best practices to identify gaps • Helps mitigate risks by properly planning for the right mobile services and improvements Strategy and • Accelerate deployment by building support for mobile initiatives Planning Address today’s BYOD and mobile security challenges • Manage variety of smart phones and tablets IBM Mobile • Secure corporate data and enhance compliance Enterprise Services • Help simplify BYOD deployments • Perform two-way synchronization of email, contact and calendar for managed mobility Rapid mobile application development • Rapidly build and maintain mobile applications for smart devices in as little as 2 weeks. IBM Application • Address development skill gaps in your organization by tapping an ecosystem of capabilities on the IBM SmartCloud Development • Fast cycle delivery and fixed price menu enables you to meet the demands of rapid- Services release cycles
  59. 59. IBM mobile business partner announcements Growing Mobile Ecosystem of IBM Business Partners • Existing and new Business Partners are joining with IBM to provide our clients with solutions across the entire mobile management lifecycle – experts who understand your mobile enterprise needs New IBM Business Partner Mobile Authorizations and Certifications • IBM is investing heavily in the education and training of our mobile business partners • Enables a community of cross-industry and cross-function skill sets • Provides you with flexible vendor selections for end to end mobile solutions Mobile App Showcase • Showcase of IBM Business Partner mobile apps developed on the Worklight platform • Search for mobile apps that fit your business needs by industry and function • Site provides clients direct linkage to IBM Business Partners
  60. 60. Panel Discussion: Achieving Success with Enterprise Mobile John Capriotti Vice President, Web and Ecommerce, TBC Owen Hile IT Manager, Gadens Legal Usman Memon Co-founder and Managing Partner, Streebo Chris Jang CEO, FAS
  61. 61. Marie WieckGM, Application & Integration MiddlewareIBM Software Group
  62. 62. What next? We invite you to…Join us at the Mobile Exchange Session on banking: • Thursday Oct 11th 2:00 - 3:15pm in Room 1019AJoin us at the mobile booth within the IBM hub on the showfloor: • Speak to mobile subject matter experts • View, download and email product assets from the touchscope • See live demos of IBM mobile productsJoin us on the showfloor for “Meet the Expert” sessions on mobile: • Worklight and Mobile Foundation with Miku Jha • Mobile security with Vijay Dheap • Mobile lifecycle management with Leigh Williamson • Mobile banking solutions with Biao Hao • Optimizing the mobile UX of multi-channel solutions with Brian Cheng • SoMoClo -- Social, Mobile, Cloud with Sandy Carter (VP) • Software services for mobile and social business with Bob McDonald (VP)Visit us at ibm.com/mobile-enterprise: • Watch customer testimonial videos, product demos and moreSign up for a free trial version: • WebSphere Worklight V5.0 Developer Edition http://ibm.com/worklight-trial
  63. 63. Grazie Italian Traditional Chinese Thai Gracias Spanish Merci French Russian Arabic Obrigado Brazilian Portuguese Danke German Simplified Chinese Japanese Korean71
  64. 64. Connecting the Hot Topic Sessions to the Exchange Sessions Voting is done via the My Surveys on the SmartSite Go to ‘Home’ on the InterConnect SmartSite now Choose the MySurveys Select the survey for this Session My SurveysGetting on to the SmartSite for the first time?Visit the InterConnect SmartSite at http://portal.interconnectsmartsite.com or the QR code on your badgeCreate an account using your InterConnect registration confirmation number, printed on your badge`
  65. 65. Speeding innovation and extending reach securelywith mobile enterpriseWhat is your biggest concern regarding mobile1.providing and managing BYOD2.ensuring security and privacy3.integrating cloud services to mobile devices4.optimizing user experience in app developmentWhat is your highest priority for app development?1.Hybrid2.Native3.mobile web4.none of the above - our priority is still traditional web
  66. 66. Speeding innovation and extending reach securelywith mobile enterpriseWhere do you feel you currently are in your mobile strategy?1.leading the competition2.alongside the competition3.lagging the competition4.what strategy? We have not even started yet ...What is your mobile priority?1.B2E - enabling a mobile workforce and enterprise2.B2C - providing mobile opportunities and touch points for customers3.neither, we are not far enough along in our mobile plans yet to prioritize oneover the other
  67. 67. Speeding innovation and extending reach securelywith mobile enterpriseWhat have been your most significant challenges with connecting/integratingmobile into the rest of your IT environment?1.Ill-prepared servers and infrastructure2.Lack of funding and personnel resources3.Poor security within middleware and back-end systems to supportengagement4.We have not developed our approach yet and are still evaluating ourchallenges
  68. 68. Legal Disclaimer • © IBM Corporation 2011. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. 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