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Creative Behaviour - David Baskerville and David Avis
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Creative Behaviour - David Baskerville and David Avis

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Presentation from David Baskerville and David Avis (Lead BAs at Barclays Bank) on creativity techniques for Business Analysts. Delivered 18th July (Knutsford) and 31st July (Coventry).

Presentation from David Baskerville and David Avis (Lead BAs at Barclays Bank) on creativity techniques for Business Analysts. Delivered 18th July (Knutsford) and 31st July (Coventry).

Published in: Education, Technology

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  • Baskerville
  • “ Genius is seeing what everyone has seen and thinking what no one else has thought” Albert Szent, discover of Vitamin Everyone saw need for a bridge Leonardo saw a 720 foot, single span bridge It’s Creativity tools and techniques that will help us to identify those ideas no one else has thought of Recognized = Most creative people are children…. No right or Wrong, haven’t been molded Sir Ken Robinson: Do schools kill creativity ?
  • Baskerville
  • Baskerville
  • Baskerville Creativity = The generation of new ideas (Innovation = is how we make those ideas practical) “ Genius is seeing what everyone has seen and thinking what no one else has thought” Albert Szent, discover of Vitamin Everyone saw need for a bridge Leonardo saw a 720 foot, single span bridge It’s Creativity tools and techniques that will help us to identify those ideas no one else has thought of Recognized = Most creative people are children…. No right or Wrong, haven’t been molded Sir Ken Robinson: Do schools kill creativity ?
  • Baskerville
  • Baskerville Share with you some skills, knowledge and techniques to help you become more creative Highlight the Creativity techniques used within our organisation / with in our Business Analyst Practice Provide some real life Creativity success stories Objective Provide you with some ‘take-away’ creativity techniques that you can use to help you become more creative During the presentation we will highlight some real life success stories
  • Ba skerville 2. Will ensure your Creativity session gets off to a good start
  • Baskerville
  • Baskerville
  • Baskerville
  • Baskerville
  • Baskerville Good to get –ve thoughts out of the way first A logical approach
  • Baskerville
  • Baskerville An acronym used as a check list for provoking ideas LiveScribe WiFi Smart Pen: Records everything you write and /or hear – Windows, Mac, IOS. Can see and her how you notes were recorded. Stored electronically for years!... Meeting minutes! Tap your pen to hear your audio recording again LG Washing machine = No water or Detergent!
  • Avis
  • Avis
  • Avis
  • Avis
  • Avis 1) Defer judgment Don ’ t dismiss any ideas. Any idea is a good idea, no matter how crazy. Nothing can kill the spirit of a brainstorm quicker than judging ideas before they have a chance to gain legs. 2) Encourage wild ideas Embrace the most out-of-the-box notions because they can be the key to solutions. The whole point of brainstorming is coming up with new and creative ideas. 3) Build on the ideas of others No “ buts ” , only “ ands. ” Sometimes people say crazy and bizarre things, like “ make it on Mars ” , but there is some element of truth in it. When you build on the ideas of others, you might bring those crazy ideas back down to earth and make them real innovations. 4) Stay focused on the topic Always keep the discussion on target. Otherwise you can diverge beyond the scope of what you ’ re trying to design for. 5) One conversation at a time No interrupting, no dismissing, no disrespect, no rudeness. Let people have their say. 6) Be visual Use yellow, red and blue markers to write on big 30-inch by 25-inch Post-its that are put on a wall. Nothing gets an idea across faster than drawing it. Doesn ’ t matter how terrible of a sketcher you are. 7) Go for quantity Aim for as many new ideas as possible. In a good session, up to 100 ideas are generated in 60 minutes. Crank the ideas out quickly.
  • Avis
  • Avis
  • Avis
  • Avis
  • Baskerville Right state of mind Can’t be told to be Creative! How get into that state ?
  • Baskerville Right state of mind Can’t be told to be Creative! How get into that state ?
  • Baskerville Right state of mind Can’t be told to be Creative! How get into that state ?
  • Baskerville
  • Baskerville Samuel Pierpoint Langley as a back-up / to fill time if needed?
  • Baskerville Samuel Pierpoint Langley as a back-up / to fill time if needed?
  • Transcript

    • 1. This single span 720 foot bridge was built in Norway in 2001… …but when was it designed? arnestadphotography.files.wordpress.com
    • 2. Welcome David Avis David Baskerville Lead Business Solutions Analysts
    • 3. This single span 720 foot bridge was built in Norway in 2001… …but when was it designed? arnestadphotography.files.wordpress.com
    • 4. In 1502 Leonardo da Vinci produced a drawing of a single span 720 foot bridge. It was not built until 2001 because it was thought such a construction was impossible.
    • 5. “Genius is seeing what everyone has seen and thinking what no one else has thought”
    • 6. C r e a t i v e Behaviour
    • 7. • Share – Skills, knowledge, tools and techniques • Highlight the Creativity techniques we use • Real life Creativity success stories • Q & A Objective Provide you with some ‘take-away’ creativity techniques that you can use to help you become more creative Agenda
    • 8. 1. Be prepared – manage time, use a stop clock? 2. Set a clear Focus statement – spend time think about the thinking Write an initial statement – What is the subject you wish to generate ideas about? Rephrase, narrow or broaden Re-write you statement 3-4- times then decide which on is the most appropriate 3. Choose you Creativity technique 4. Run the session Remember…. all ideas have value and Quality V Quantity! 3. Evaluate the most popular idea(s) and decide which ones to take forward (Dr Edward De Bono’s Six Thinking Hats is a great tool to use for this) Running a Creative thinking session:
    • 9. The Creative Process Model Set Focus Ideas Generation Ideas Pool Evaluation Implementation
    • 10. 10 Creativity The heart of creative thinking is ‘Observation’ – you see but you do not observe You need to jolt your mind from the path of least resistance…… Move 3 dots to make the arrow point in the opposite way…
    • 11. CREATIVITIY Technique s Takeaway
    • 12. TECHNIQUE CREATIVITIY one Situation / Solution Reversal
    • 13. What: • Reverse the situation When: • Group meetings How: • Restate the challenge so it’s the reverse • Reverse the ideas/answers and examine to apply them to original challenge Benefits: • Effective way of breaking people out of fixed ways of looking at a situation How can we increase the amount the department spends? Situation / Solution Reversal How can we decrease the amount the department spends?
    • 14. TECHNIQUE CREATIVITIY two SCAMPER
    • 15. • Substitute something Mars • Combine it with something else LiveScribe WiFi Smart Pen • Adapt / Adjust LG Washing machine • Multiply/Magnify/Minimise Double Decker, Skyscrapers, Nano Tech. • Put it to some other use Viagra • Eliminate something Dyson • Reverse / Rearrange Henry Ford SCAMPER
    • 16. TECHNIQUE CREATIVITIY three Analogies and Metaphors
    • 17. Analogy & MetaphorAnalogy & Metaphor “Understanding one concept with the context of another” James Geary
    • 18. Analogy & MetaphorAnalogy & Metaphor Two ways to use this as a BA… 1) To harmonise a concept or problem into something more common i.e. ‘what is this a bit like?’ 2) To force people to look at a subject differently i.e. ‘how is this like xxxxx?’
    • 19. TECHNIQUE CREATIVITIY four Brainstorming / Brain Writing
    • 20. Brainstorming – Idea Generation The Seven Rules of Brainstorming (from IDEO) 1) Defer judgment 2) Encourage wild ideas 3) Build on the ideas of others 4) Stay focused on the topic 5) One conversation at a time 6) Be visual 7) Go for quantity
    • 21. TECHNIQUE CREATIVITIY five Mind Mapping
    • 22. What: • System of note making created by Tony Buzan for effective creative thinking • Generate fresh thinking and new insights • Concept and idea extraction tool Who: • Students, Businesses, Professionals to think learn and work more effectively When: • Brainstorming sessions • In groups • Personal aid How: • Centre of blank page – Problem statement/subject • Thick branches closest to Centre • Branch thinner lines off the ends of main branches to add sub themes • Add further branches to get down to the ideas for each concept • Concept – Idea – Concept - Idea Mind Mapping
    • 23. Mind Mapping
    • 24. Ideas Evaluation
    • 25. Blue Hat – Control of the thinking process itself: the blue hat sets the agenda. White Hat – Information thinking: What information would we like to have? Yellow Hat – The logical positive: Optimism, looks for benefits? Green Hat – Creative effort and Creative thinking: New ideas, alternatives, puts forward all possibilities. Red Hat – Intuition and Feeling: “My gut feeling is that it will/will not work”. Black Hat – Caution and the logical negative: prevents us from making mistakes, points out what cant be done. De Bono’s 6 Thinking Hats
    • 26. Can we be Creative all of the time? Safety? Legal? Regulatory?
    • 27. Can we be Creative all of the time? BETA ALPHA THETA DELTA
    • 28. The Creative Process Take regular breaks Go for a long walk Charles Darwin did, everyday! Bring Creativity into your everyday life Remember the child inside of you!
    • 29. The Creativity Process – Environment
    • 30. The Creativity Process – The right Environment • Barclays? • Google? • Dyson? • Apple?
    • 31. The people who are crazy enough to think they can change the world… …are the ones that do! Apple – Here’s to the Crazy Ones Creativity … and that is the end of the story …or rather the end of the chapter and the beginning of a new one Joseph Fiennes…Barclays History