08 ericsson innovation challenge_2013_06_18_milan_iiba _ italy_chapter_innova_stefano chinnici_xpub


Published on

Ericsson Innova - a system for Innovation - Innovation Challenge 2012 - 2013 - IIBA Italy Chapter - Milan

Published in: Economy & Finance, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

08 ericsson innovation challenge_2013_06_18_milan_iiba _ italy_chapter_innova_stefano chinnici_xpub

  2. 2. ERICSSON INNOVA › System for Innovation for DUIB & PAIB (all employees) › Inspired by the Venture Capital (VC) model › Access to time and light-weight funding for early experimentation › Additional funding by pitching to the Innova VC panel › Successful ideas turn into products, services, patents, or process improvements › Submissions automatically enter a competition with awards › Focus areas defined every year › Introduced in September 2010
  3. 3. Our Goal – Increase the level of innovation for Ericsson IP and Broadband – Become the most innovative company in our field Our Philosophy – Tap into the innovation potential of all employees – Ideas may come from senior people, junior people, new employees Our Task – Work on tools, processes, culture which: – Connect people across multiple groups – Create a culture where ideas are encouraged, nurtured, and grown – Provide easy access to funding, time to experiment, and prototype – Create drivers to spark innovation Our PRINCIPLES
  4. 4. The steps from a contributor’s perspective Ericsson INNOVA
  5. 5. 0 - Join the social tool › Create a profile in the social tool › Follow #innova › Comment on people’s ideas Connect
  6. 6. 1 - I have an idea › Submit the idea on idea box › Write a headline on the social tool › Find people to comment on your idea › Your PDU innovation team will help Propose
  7. 7. 2 - I want to explore this idea › Submit request to experiment › Quick turnaround for approval › People commented on your idea › You received support Discuss Submit
  8. 8. 3 – A week to experiment Seed funding › $500 prepaid VISA card › A week to experiment Experiment
  9. 9. 4 - Share your experience › Share the results › Write about the experience › Learnings – positive, negative Share
  10. 10. 5 - TakE the idea further › Be the CEO of your idea › Pitch the idea to the Innova VC panel › Quick turnaround for approval › Write a brief proposal › People commented on your proposal › You have support Plan Pitch
  11. 11. 6 - PrototypE Round 1 funding › Rapid prototype › Share intermediate results › Light-weight checkpoints › Demo the results Prototype
  12. 12. 7 - Productize › Projects in the VC funded prototype phase are considered as product candidates Productize
  13. 13. TYPES OF IDEAS collaboration many ideas and all types of ideasWe want to encourage Radical ideas that show out of the box thinking Address unarticulated customer needs Identify new emerging trends Aligned with the areas of focus Leverage Ericsson's strengths Address customer need in a new improved way Potential business impact Increased sustainability Ideas that improve people's lives To trigger our thinking
  14. 14. Ericsson INNOVA ›Reflections
  15. 15. Duib head on innovation As the head of IP and broadband development for Ericsson in Silicon Valley, Maya Strelar-Migotti wrestles with a problem that you hear many leaders of huge, global companies worry about all the time: Now that we’re gigantic and hidebound, how do we keep that start-up-like passion for innovation? Strelar-Migotti told a cavernous room of entrepreneurs and would-be entrepreneurs at TiEcon 2013 that she came up with a six-part recipe to get the innovation mojo going at the Sweden-based telecom company. 1. Legitimize Innovation 2. Emphasize Learning 3. Appeal to Internal Motivation 4. Have a Method for Innovation 5. Encourage Collaboration 6. Anticipate Customer Needs. Before you say, “duh,” I should say I can elaborate in a minute. But first it’s interesting to note that Strelar- Migotti’s initiatives were born of something of a culture shock. When she came to the United States four years ago, it was the fifth country she would work in for Ericsson. And let’s just say Silicon Valley was unlike anyplace she had been before, lending support to the notion that the valley indeed has a unique innovation culture. http://www.siliconbeat.com/2013/05/19/ericsson-silicon-valleys-maya-strelar-migottis-six-ways-to-fire-up-innovation-in-big-enterprises/