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Internet Innovations - Connecting and Helping to  make lives better
 

Internet Innovations - Connecting and Helping to make lives better

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Nationwide survey of 900 African Americans and Hispanics

Nationwide survey of 900 African Americans and Hispanics

Presented by Cornell Belcher
December 10, 2009

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  • While at first glance it seems counterintuitive, it's important to keep in mind that the categories are not mutually exclusive. The vast majority of middle-class women cited are actually college grads (the college grads category is a much larger sub-sample than middle-class women), so it's not unexpected that it would be a more diverse group. This includes some that are not as active on the internet. The much smaller subset of middle-class women with higher income would make this smaller subset more prone to internet usage.
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  • Middle class women 50+ topping at 79%? Higher than College Graduates? And how come the average is 42%when none of the groups have a lower percentage than 49?
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    Internet Innovations - Connecting and Helping to  make lives better Internet Innovations - Connecting and Helping to make lives better Presentation Transcript

    • IIA Internet Usage Poll – December 10, 2009 Internet Innovations Connecting and Helping to make lives better Nationwide survey of 900 African Americans and Hispanics Presented by Cornell Belcher December 10, 2009
    • Key Findings The 2006 Mayoral Primary
    • IIA Internet Usage Poll – December 10, 2009 Methodology  These findings are from a survey conducted by brilliant corners Research & Strategies on behalf of the Internet Innovation Alliance. We reached 700 African American and 200 Hispanic adults over the age of 18 using professional telephone interviewers from December 1 through December 7, 2009. The data was weighted slightly by gender, age, race and region to more closely reflect the general population. The margin of error for the combined sample is +/-3.3%. 3
    • Internet Usage The 2006 Mayoral Primary
    • IIA Internet Usage Poll – December 10, 2009 Q. How would you Frequency of use: Black & Hispanic best describe your Internet usage, I'm on it all of the time, not all the time but I'm pretty regular, occasionally when I need to do something, only once in a while, Total Black Hispanic never use the Internet? Regulars 42% 40% 44% Occasional 30% 27% 32% Outliers 28% 33% 24% Use it all the time 16% 19% 14% Pretty regular 26% 21% 30% Occasionally 30% 27% 32% Rarely 13% 11% 14% Never 16% 21% 11% Don’t know/ refused 0% 0% 0% 5
    • IIA Internet Usage Poll – December 10, 2009 Most likely to use the Internet regularly Middle class women 50+ 79% College graduates 68 Middle class liberals 68 More affluent married/partnered 66 High income moderates 66 Students 64 Income over $75k 61 Married/partnered fathers 58 Self-ID Republicans 56 Age 30-39 54 Employed 52 Integrated neighborhoods 49 Total 42 6
    • IIA Internet Usage Poll – December 10, 2009 Outlier internet users Impoverished age 50+ 54% Age 65+ 46 Non-college graduates 50+ 42 Homemakers 39 Income under $20k 33 Liberals 50+ 31 Modest income singles 29 High school education or less 23 Conservatives 23 No children <18 22 Great Lakes states 22 Self-ID Independent men 21 Total 16 7
    • IIA Internet Usage Poll – December 10, 2009 Q. And if there was Speed critical for ease of Internet access one thing you could change to make it easier to access the Internet what would that be? Total Black Hispanic It was free 10% 7% 11% Wi-fi everywhere 7% 9% 7% Voice activated 1% 4% 0% Automatically go to browser 0% 0% 0% Stop pop-ups 1% 2% 1% Speed of connection 18% 10% 22% Cheaper 7% 6% 8% Better search engines 1% 2% 0% Easier access 3% 2% 4% Int'l coverage 1% 2% 0% Control of viruses 2% 2% 3% User-friendly 3% 4% 3% More open windows 0% 0% 0% 8
    • IIA Internet Usage Poll – December 10, 2009 Q. And if there were Inspiring interest in Internet access one thing that you could change that would make you more likely to want to access the Internet, what would that one Total Black Hispanic thing be? Don't use 18% 21% 15% Easier to pay bills online 1% 2% 0% No adult content 1% 2% 0% User-friendly/learn to use 3% 8% 0% Affordable 7% 1% 11% Fix it myself 1% 2% 0% Better privacy 8% 2% 12% Be rich/ learn to make money 2% 1% 3% Keep in touch with distant family members 1% 1% 0% Music (listening) 1% 0% 2% Other 5% 7% 3% Nothing 29% 32% 27% Don't know 24% 21% 26% 9
    • Equipment The 2006 Mayoral Primary
    • IIA Internet Usage Poll – December 10, 2009 Q. Now just thinking Shared vs. private portal about your personal use, do you mainly gain access to the Internet through a shared or public portal such as the one at work, school, a library or Internet café or do you mainly access the Internet through a private portal you access at home or through other personal equipment? Do you think you would use the Internet more, less or about the same amount of time you do now if you had access to a private portal? 11
    • IIA Internet Usage Poll – December 10, 2009 Q. Where do you Internet access generally have access to the Internet, at home, at work, at school, mobile device, a public library or Internet café? 12
    • IIA Internet Usage Poll – December 10, 2009 Q. Currently, how Location while using internet many locations do you currently use to gain access to the Internet, do you have access at work, at home, at school or some other place? 13
    • The 2006Activities Primary Mayoral
    • IIA Internet Usage Poll – December 10, 2009 Internet activities Q. Now I'd like to read to you a list of activities that some have described as among the activities that are the most important to be able to do on the Internet. _– For each one, please rate using a scale of 0 to 10 where 0 means that this activity isn't at all important to be able to do, a 5 if it is an activity that is somewhat important to be able to do, and a 10 if this is something that is extremely important to be able to do. You can use any number between 0 and 10. 15
    • IIA Internet Usage Poll – December 10, 2009 Internet activities (cont.) Q. Now I'd like to read to you a list of activities that some have described as among the activities that are the most important to be able to do on the Internet. _– For each one, please rate using a scale of 0 to 10 where 0 means that this activity isn't at all important to be able to do, a 5 if it is an activity that is somewhat important to be able to do, and a 10 if this is something that is extremely important to be able to do. You can use any number between 0 and 10. 16
    • IIA Internet Usage Poll – December 10, 2009 Internet activities (cont.) Q. Now I'd like to read to you a list of activities that some have described as among the activities that are the most important to be able to do on the Internet. _– For each one, please rate using a scale of 0 to 10 where 0 means that this activity isn't at all important to be able to do, a 5 if it is an activity that is somewhat important to be able to do, and a 10 if this is something that is extremely important to be able to do. You can use any number between 0 and 10. 17
    • IIA Internet Usage Poll – December 10, 2009 Top internet activities Regular Occasional Staying in touch with Education related 7.7 7.3 family Staying in touch with 7.7 Health information 7.0 family Financial activities 7.5 Education related 6.8 Info sites: weather, Work related 7.4 6.7 traffic maps Info sites: weather, traffic 7.3 Work related 6.5 maps 18
    • IIA Internet Usage Poll – December 10, 2009 Q. Which of the Reasons for non-use of internet following reasons best describes why you do not have Internet access? Total Black Hispanic Do not have a computer or Internet enabled 25% 22% 29% device Do not have or can't get cable Internet service 4% 1% 8% Do not have or can't get telephone Internet 0% 0% 0% service Cable access too expensive 7% 9% 4% Wireless access through phone too expensive 2% 3% 0% Don't know how to use the Internet 11% 14% 6% No need for the Internet 32% 29% 38% Opposed to using the Internet 1% 1% 3% Too old to use Internet 5% 7% 0% All of the above 3% 3% 2% Something else 8% 7% 8% Don’t know/ refused 3% 3% 2% 19
    • IIA Internet Usage Poll – December 10, 2009 Q. Now I'd like to read Internet enticements you a list of actions that if taken other people said it would make them more likely to subscribe to Internet services. For each one I'd like you to tell me whether, in general, it would make you much more likely, somewhat more likely, somewhat less likely, much less likely to subscribe to Internet services? If it would make no difference either way or you're just not sure please say so. 20
    • Internet Value The 2006 Mayoral Primary
    • IIA Internet Usage Poll – December 10, 2009 Value of internet access Q. Now I'd like to read you a list of reasons some people have given to explain why the Internet is so valuable. Whether or not you use the Internet personally, just going by everything you know or have heard about the Internet, for each one I'd like you to tell me whether you agree or disagree that this is one of the reasons why the Internet is valuable. 22
    • IIA Internet Usage Poll – December 10, 2009 Value of internet access (cont.) Q. Now I'd like to read you a list of reasons some people have given to explain why the Internet is so valuable. Whether or not you use the Internet personally, just going by everything you know or have heard about the Internet, for each one I'd like you to tell me whether you agree or disagree that this is one of the reasons why the Internet is valuable. 23