IIA Broadband 101

Broadband 101
The Internet, Technology and Innovation:
Overview and Outlook for 2011
Wednesday, February 16, 2011

Broadband Primer
Hill Academy – Internet Innovation Alliance
February 16, 2011
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
Office: 202-419-4500

1 - Internet and Broadband Revolution
4

70%
66%

Broadband adoption by community type

Year-to-year % change in broadband adoption
10/5/2010
8
Trends in Home Broadband Adoption
Source: Pew Internet Project, May 2010 tracking survey

The personal impact of broadband
Do more online activities
Spend more time online
Get more out of their online experiences
The internet becomes a destination as video and other media experiences become richer
The internet becomes a communications and information “hub” built into the rhythms of everyday life

Demographic factors correlated w/ broadband adoption
10/5/2010
11
Source: Pew Internet Project, April 2009 tracking survey

2 - Wireless Connectivity Revolution
12

Cell phone owners – 85% adults
96%
90%
85%
58%
Urban-84% Suburban-86% Rural-77%

Mobile internet connectors – 57% adults
62%
59%
55%

Digital divides shrink
34% of Americans have used the internet on handheld
Among all non-adopters, 14% have accessed internet on cell
Among African American non-adopters, 20% have done this
Among Hispanic non-adopters, 25% have done this

3 - Social Networking Revolution
16

How do you convince non-users to adopt broadband?

By the numbers: Who’s not online?
10/5/2010
19

Relevance & digital literacy are primary factors for not going online
10/5/2010
20

The “value” proposition: Jobs + continuing education
Jobs
Health
Learning
Govt.
News
My community
10/5/2010
21

Social media as a “hook” for seniors
Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility
Renewed connections can provide a support network for people nearing retirement or beginning a new career
Those with a chronic disease are especially likely to reach out for support online
Social media bridges generational gaps and provides a shared space for interactions
10/5/2010
25

National purposes paradox:Great apps, not much outcomes evidence
Health care
Education
Energy and the environment
Economic opportunity
Government services
Civic engagement
Public safety

Broadband 101
The Internet, Technology and Innovation:
Overview and Outlook for 2011
Wednesday, February 16, 2011

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IIA Broadband 101

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