Ieee Women In Technology Workshop

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I participated in a great IEEE PV workshop on How to Bring More Women into Technology. I think we can all do a better job marketing ourselves! Here is my presentation.

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Ieee Women In Technology Workshop

  1. 1. Bringing More Women Into Technology:…Developing Your Own BrandIEEE PV Specialist Conference, June 2010<br />Iga Hallberg, VP Business Development, HelioVolt<br />
  2. 2. Manage Our Careers Through a Self -Brand“What is your value proposition?”<br />
  3. 3. Why Create a Personal Brand?<br />The processhelps us differentiate ourselves by capturing and clearly stating our unique value proposition and then communicating it to our colleagues and partners in our existing and future network<br />What are you passionate about? <br />What are you truly gifted at? <br />Why should people care?<br />
  4. 4. Benefits of Having a “Brand” <br />Think of it as a framework for managing your career<br />Allows you to define your value and create opportunities<br />Create differentiation <br />Improve confidence!!!<br />
  5. 5. Process for Developing Your Brand<br />Discovery – 3 attributes<br />What is the market need and how can you fill it?<br />Development –<br />10 words!<br />Elevator pitch – 30 seconds<br />Launch - <br />Linked In, twitter, resume/CV, your network<br />Maintain it - <br />Network and promote yourself<br />
  6. 6. Keys to successful personal branding…Be Authentic, Be Consistent and Be Seen<br />Confidence + Focus<br />
  7. 7. Final thoughts…. <br />Be on target – focus and clarity win!<br />Be creative in how you market yourself:<br />Volunteering opportunities<br />Blogging<br />Networking<br />Join Linked In!!<br />Industry associations<br />Reinvent and reposition as necessary<br />Stay relevant!<br />Remember you will be Googled….<br />
  8. 8. Happy Marketing!<br />ihallberg@heliovolt.com<br />

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