As the drive for commercial innovation and survival intensifies, pharma needs to integrate more accurate data and models into their strategic planning processes.
Successful healthcare forecasts require a fusion of quantitative and qualitative factors, as well as a stronger focus on macroeconomic drivers.
We explore this topic in our complimentary eBook Healthcare Forecasting 2.0: How Can Pharma Successfully Harness New Strategic Planning Models?
— The state of the industry and its key challenges
— What it takes to make successful healthcare market forecasts
— A summary forecast for US health spending growth to 2015: Obamacare Amidst a Cooling Economy
— A summary forecast for China health spending growth to 2015: Health insurance Expansion Vs Drug Price Cuts