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Slide 1:ENSP Cascais 15 November 2007
Slide 2:integrating Youth Marketing + Social Media applied to smoking prevention
Slide 3:Internet = new order …transparency …no secrets …disclaimers
Slide 4:teenagers 80-90% of smokers start by the age of 18 X X Do popular students smoke? The association between popularity and smoking among middle school students Journal of Adolescent Health, Volume 37, Issue 4, Pages 323-329 T. Valente, J. Unger, C. Johnson 80% of teens smoke + recognized brands adults 99% do plenty of other stupid things
Slide 5:mydisclaimers …not scientific “statistics don’t lie, statisticians do” Nokia Executive …i smoke 1% that try to limit other stupid things
Slide 6:teenagers … + popular a student is in middl
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