Bar & Nightclub: Las Vegas 2008

Slide 1:Anyone with a point of few can now express it… beware they have nothing to lose. You, on the other hand, have everything to lose or gain.

Slide 2:introduction  M arkets are conversations  3 types of conversation going on [badly]: 1. Inside your organization 2. With your organization 3. Outside your organization  B adly? Why? Command & Control  Honest Direct No B ull Transparent  Human V oice NOT B usiness S peak  A re you talking TO or WITH your customers?  A re you listening to THE M ?

Slide 3:right here, right now  the consumer is now in control – work WITH them or they’ll work with someone else  worse thing about NOT listening to your customer is your COM PE TITOR is!  no longer about Quantity B UT Quality  markets are conversations NOT self promotion  humanization is the new order