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Bar & Nightclub: Las Vegas 2007
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
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Slideshow Transcript
- Slide 1:Integrating the physical eXperience with the virtual eXperience Anyone with a point of few can now express it… beware they have nothing to lose. You, on the other hand, have everything to lose [or gain].
- Slide 2: THE manual Cluetrain Manifesto http://www.cluetrain.com/ Published 25 Feb 2000 Rick Levine, Christopher Locke, Doc Searls and more © Copyright 2006 IGMarketing 07 March 2007 – Las Vegas
- Slide 3: Introduction Markets are conversations 3 types of conversation going on [badly]: 1. Inside your organization 2. With your organization 3. Outside your organization Badly? Why?
