Staples and Immediate Future - 25th of October - Social Media Marketing 2012

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A look at Staples and Immediate Future's work in social media marketing and monitoring.

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Staples and Immediate Future - 25th of October - Social Media Marketing 2012

  1. 1. How to meet the social media challenges
  2. 2. A high level view helps you ask the right questions
  3. 3. Audit theconversationsand platforms Audit internal views and skills
  4. 4. Skills and capabilities Strongest channel Resource performance requirements Current metricsLevels of budget and benchmarks commitment
  5. 5. Change management & selling the concept Harnessingresource in a Business value;decentralized Making Socialorganization ROI-able!
  6. 6. 1: 300
  7. 7. Shouting out and asking questions
  8. 8. 3,253 followers 12,351 follower 8,011 followers
  9. 9. As an activity Laminating Enjoyment The smell Other Advice Furniture and home DesignChairs Health requirements Cost Other Types Enjoyment UsageStationery Crafts Diving into the Cost Other detail
  10. 10. What specifics areImpressions they looking and ideas for? What are they saying?
  11. 11. Combining the data andcompany insight Drawing on the detailed proof points To address the challenges
  12. 12. 1 Pilots to validate Multi2 year, phased approach3 Tiered implementation
  13. 13. Intensive training framework Structure theprogramme and measurement Set out the policy and escalation
  14. 14. Cross Great Ideasfunctional comms forum
  15. 15. EU presence growth since Feb 2012: 9 x Facebook Profiles 5 x Twitter Profiles 7 x G+ profiles 6 x You Tube channels
  16. 16. Helping brands take a strategic view of where social media Top 5 most respected social can add value to their business media agency According to NMA & Econsultancy @katyhowell info@immediatefuture.co.uk 0845 408 2031

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