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Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
Social media and_the_law
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Social media and_the_law

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The research conducted by social media consultancy, immediate future, also reveals a knowledge gap on what laws and regulations might apply to social media. Over 68% of respondents said they had a …

The research conducted by social media consultancy, immediate future, also reveals a knowledge gap on what laws and regulations might apply to social media. Over 68% of respondents said they had a basic, beginners or no personal knowledge of social media laws.

benchmark your own knowledge and download the full report at http://bit.ly/IFSocMedLaw

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  • 1. SOCIAL MEDIA AND THE LAWPrevention is betterthan cure
  • 2. It’s a fine [and wobblyline between connectin with customers and staying within the law
  • 3. We are well aware of the risks to businessThe business impact:• Financial risk• Reputational damage• A drain on resource
  • 4. YET… For over half of companies the risk of social media litigation is not an issue or a priority
  • 5. AND… Knowledge gaps identify the vulnerabilities
  • 6. Your first step is asocial media policy
  • 7. Social mediapolicies need to flex andadapt quickly
  • 8. Develop policies as part of a cross functional team
  • 9. Bringpolicies tolife with aclearprocess
  • 10. Give employees the passkeyGive responsibility to act autonomously BUT train first
  • 11. Createscenarios and run real life simulations
  • 12. Let employees push the boundaries bykeeping your policies open
  • 13. Pick social tools and technology that supports cross functional workflow
  • 14. You can’t hide behind statements, company policy or legal speak… …when your online customers want to engage with youPlan for crisis in detail and keep it conversational

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