SOCIAL MEDIA AND THE LAWPrevention is betterthan cure
It’s a fine [and wobblyline between connectin    with customers and   staying within the law
We are well aware of the risks to    businessThe business impact:• Financial risk• Reputational damage• A drain on resource
YET…        For over half of         companies the          risk of social        media litigation       is not an issue o...
AND…       Knowledge gaps       identify the       vulnerabilities
Your first step is asocial media policy
Social mediapolicies need to flex andadapt quickly
Develop policies as part of a cross         functional team
Bringpolicies tolife with aclearprocess
Give employees the      passkeyGive responsibility to act     autonomously           BUT        train first
Createscenarios and run real life simulations
Let employees push  the boundaries bykeeping your policies        open
Pick social tools and technology that supports cross functional            workflow
You can’t hide behind                   statements, company policy or                            legal speak…             ...
Social media and_the_law
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Social media and_the_law

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The research conducted by social media consultancy, immediate future, also reveals a knowledge gap on what laws and regulations might apply to social media. Over 68% of respondents said they had a basic, beginners or no personal knowledge of social media laws.

benchmark your own knowledge and download the full report at http://bit.ly/IFSocMedLaw

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Social media and_the_law

  1. 1. SOCIAL MEDIA AND THE LAWPrevention is betterthan cure
  2. 2. It’s a fine [and wobblyline between connectin with customers and staying within the law
  3. 3. We are well aware of the risks to businessThe business impact:• Financial risk• Reputational damage• A drain on resource
  4. 4. YET… For over half of companies the risk of social media litigation is not an issue or a priority
  5. 5. AND… Knowledge gaps identify the vulnerabilities
  6. 6. Your first step is asocial media policy
  7. 7. Social mediapolicies need to flex andadapt quickly
  8. 8. Develop policies as part of a cross functional team
  9. 9. Bringpolicies tolife with aclearprocess
  10. 10. Give employees the passkeyGive responsibility to act autonomously BUT train first
  11. 11. Createscenarios and run real life simulations
  12. 12. Let employees push the boundaries bykeeping your policies open
  13. 13. Pick social tools and technology that supports cross functional workflow
  14. 14. You can’t hide behind statements, company policy or legal speak… …when your online customers want to engage with youPlan for crisis in detail and keep it conversational
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