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Dom dwight social_speakeasy_presentation_june_2014

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Dom Dwight, Brand Communications Manager at Bettys & Taylors of Harrogate shares his experiences of creating social content for the Yorkshire Tea and Taylors Coffee brands, with next to no budget.

Dom Dwight, Brand Communications Manager at Bettys & Taylors of Harrogate shares his experiences of creating social content for the Yorkshire Tea and Taylors Coffee brands, with next to no budget.

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  • 1. 1 Social media content strategy 2014 – Lucy Wren Creating inspirational social content Social Speakeasy In discussion with Dom Dwight, Coffee Enthusiast and Brand Communications Manager at Bettys & Taylors of Harrogate
  • 2. When Monday leaves you feeling blue, when your boss has a rage that you can’t subdue, you’ll likely see his point of view if you just sit down and have a brew… From the #teasong by Yorkshire Tea “ ”
  • 3. Dom Dwight Brand Communications Manager at Bettys & Taylors of Harrogate brought a new flavour to the June Speakeasy. With a great deal of humour, he shared his experiences of creating inspiring social content for the Yorkshire Tea and Taylors Coffee brands on next to no budget (with a little help from some celebrity friends). Take a seat and enjoy Dom’s presentation…
  • 4. @domdwight
  • 5. “Logic will get you from A to Z. Imagination will get you everywhere.”
  • 6. “Culture eats strategy for lunch.”
  • 7. Good content can come from anywhere.
  • 8. The little things…
  • 9. Freedom is essential
  • 10. #teasong
  • 11. Social Experiential PR
  • 12. Foundations are important.
  • 13. 1. Know yourself ‘To thine own brand identity be true’ said Hamlet (almost)
  • 14. 2. Know your audience
  • 15. 3. Build it in, don’t bolt it on.
  • 16. (that goes for measurement too)
  • 17. 4. Feed the conversation, don’t ‘own’ it.
  • 18. …with the aforementioned little things
  • 19. (some of which grow into big things)
  • 20. And a few home runs…
  • 21. Like a tea party on the Orient Express
  • 22. …with a megastar on board
  • 23. …although we nearly missed these gems!
  • 24. And then there’s this…
  • 25. But… ‘if you build it, they will come’ is a bad strategy
  • 26. And let’s not forget this…
  • 27. Or these…
  • 28. Keep in touch - @domdwight Thanks!
  • 29. Join us at the next Social Speakeasy Just ping us at:

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