Dom dwight social_speakeasy_presentation_june_2014

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Dom Dwight, Brand Communications Manager at Bettys & Taylors of Harrogate shares his experiences of creating social content for the Yorkshire Tea and Taylors Coffee brands, with next to no budget.

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Dom dwight social_speakeasy_presentation_june_2014

  1. 1. 1 Social media content strategy 2014 – Lucy Wren Creating inspirational social content Social Speakeasy In discussion with Dom Dwight, Coffee Enthusiast and Brand Communications Manager at Bettys & Taylors of Harrogate
  2. 2. When Monday leaves you feeling blue, when your boss has a rage that you can’t subdue, you’ll likely see his point of view if you just sit down and have a brew… From the #teasong by Yorkshire Tea “ ”
  3. 3. Dom Dwight Brand Communications Manager at Bettys & Taylors of Harrogate brought a new flavour to the June Speakeasy. With a great deal of humour, he shared his experiences of creating inspiring social content for the Yorkshire Tea and Taylors Coffee brands on next to no budget (with a little help from some celebrity friends). Take a seat and enjoy Dom’s presentation…
  4. 4. @domdwight
  5. 5. “Logic will get you from A to Z. Imagination will get you everywhere.”
  6. 6. “Culture eats strategy for lunch.”
  7. 7. Good content can come from anywhere.
  8. 8. The little things…
  9. 9. Freedom is essential
  10. 10. #teasong
  11. 11. Social Experiential PR
  12. 12. Foundations are important.
  13. 13. 1. Know yourself ‘To thine own brand identity be true’ said Hamlet (almost)
  14. 14. 2. Know your audience
  15. 15. 3. Build it in, don’t bolt it on.
  16. 16. (that goes for measurement too)
  17. 17. 4. Feed the conversation, don’t ‘own’ it.
  18. 18. …with the aforementioned little things
  19. 19. (some of which grow into big things)
  20. 20. And a few home runs…
  21. 21. Like a tea party on the Orient Express
  22. 22. …with a megastar on board
  23. 23. …although we nearly missed these gems!
  24. 24. And then there’s this…
  25. 25. But… ‘if you build it, they will come’ is a bad strategy
  26. 26. And let’s not forget this…
  27. 27. Or these…
  28. 28. Keep in touch - @domdwight Thanks!
  29. 29. Join us at the next Social Speakeasy Just ping us at:

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