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Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia
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Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia

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  • The PMCA triggers innovation processes, which often evolve long after the PMCA has ended. 2. (farmer’s organization, innovation platforms, business development, public awareness, policy)
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    • 1. The Participatory Market Chain Approach – PMCA Innovation for Sustainable Value Chain Development from the Andes to Africa and Asia International Food Security Dialogue 2014 ”Sponsored By: Hosted By: André Devaux, Regional Director, LAC, CIP
    • 2. Native potatoes, an opportunity for Andean farmers …but undervalued in modern society • Seen as staple, “rural” food • Few native varieties in urban markets • How to transform opportunity in competitive advantage for Andean farmers?
    • 3. Outline  Introduction  Characteristics of PMCA and its development  Experiences of implementation and its evolution from the Andes to Africa and Asia  Some lessons learned
    • 4. Stimulating innovation along value chain Innovation Process Producer Intermediary Wholesaler Processor Retailer Consumer Commercial Innovations Institutional Innovations Technological Innovations Research outputs: Creative ideas, methodologies Dynamic Markets New products, added value, Andean farmer’s asset: Potato biodiversity Interaction with different stakeholders Capacity to innovate Partnership, new working relations
    • 5. Participants R&D Orgs. Interest Trust Collaboration 1yearapprox. Diagnosis: Specific market chain Understand market chain actors activities, interests, ideas, problems Participatory analysis new market opportunities: Work in thematic groups Objective per Phase Phase 1 Phase 2 Phase 3 Develop market driven innovations: •new products •new technologies •new institutions Public Event 1 Public Event 2 Final Public Event Leadership Facilitation Backstopping Consolidation of created innovations A systematic R&D process that: •Builds trust among market chain actors and with R&D organizations •Stimulates market driven innovation of different types PMCA
    • 6. PMCA User & trainer guides
    • 7. PMCA in summary • Characteristics: • Helps the different actors of the market chain, including farmers, to express better their needs to R&D organizations • Stimulates innovations of different types among market chain actors through collective learning and trust building • Facilitates partnership among farmers, market chain actors and service providers for improving the VC efficiency. • PMCA needs good facilitation, a champion • Knowledge of local social culture, political sense • Good networking, specially with the private sector
    • 8. 5/13/2014 PMCA development: time line and partners
    • 9. PMCA Peru
    • 10. Implementaion in Uganda and Indonesia
    • 11. 11 Fase 3Uganda ”  Regreso
    • 12. Experiences from the Andes, expanding and learning from other regions.
    • 13. 2002 2006 Growth of the native potato chip market 2008 MT 1000 2000 Challenge Creative imitations Large companies Challenge => CSR + Technologies 2004 Industry • Quality Volumes Regularity Formality • Asimetric bargaining power Commercial innovation 2009
    • 14. RESEARCH DEMANDS : TECHNOLOGICAL INNOVATION NEW FORMS OF ORGANIZATION : INSTITUTIONAL INNOVATION NEW MARKET OPPORTUNITIES : COMMERCIAL INNOVATION PMCA PMCA as a trigger to stimulate innovations POLICY INCIDENCE AND ADVOCACY: NEW NORMS, NATIONAL POTATO DAY
    • 15. FARMER BUSINESS SCHOOL Market Chain-Wide Learning Approaches Farmer Field School Participants are farmers Learning cycle covers cropping season Learning content focuses on crop prodn Participants are actors in market chain Learning cycle covers prodn-marketing Learning content focuses on marketing Participants are farmers; includes interactive events with other chain actors Learning process based on FFS principles of experiential learning Learning cycle covers prodn-marketing Learning content is based on market chain framework Indonesia: Farmer Business School (FBS) FBS Combines the Best of FFS and Market-Chain Approaches
    • 16. Lessons learned The PMCA as a new way to do agricultural R&D with a strong innovation focus • Contributed to change work and relationship between the heterogeneous market chain actors (institutional innovations), – Key to have a champion to facilitate the process • Triggers innovation process, evolves over time, second and third generation innovations emerge after PMCA has ended • PMCA is most effective when applied together with other measures as part of a broader intervention (program or project) – Innovation platforms, farmers’ organizations, public awareness,… • PMCA developed in the Andes was enriched from global applications in other regions through South-South learning : – Farmer Business School in Indonesia and Asia – Gender tools in Uganda and East Africa
    • 17. a.devaux@cgiar.org Thank you!
    • 18. Andean farmers’ asset: native potato biodiversity Appealing for high value, niche markets Comparative vs. competitive advantage Colorful, nutritious, healthy, natural, cultural identity