The Participatory Market Chain
Approach – PMCA
Innovation for Sustainable Value Chain Development
from the Andes to Africa...
Native potatoes, an opportunity for
Andean farmers
…but undervalued in modern society
• Seen as staple, “rural” food
• Few...
Outline
 Introduction
 Characteristics of PMCA and its
development
 Experiences of implementation and its
evolution fro...
Stimulating innovation along value chain
Innovation
Process
Producer Intermediary Wholesaler Processor Retailer Consumer
C...
Participants R&D Orgs.
Interest
Trust
Collaboration
1yearapprox.
Diagnosis: Specific market chain
Understand market chain ...
PMCA User & trainer guides
PMCA in summary
• Characteristics:
• Helps the different actors of the market chain, including
farmers, to express better ...
5/13/2014
PMCA development: time line
and partners
PMCA Peru
Implementaion in Uganda and Indonesia
11
Fase 3Uganda ”  Regreso
Experiences from the Andes,
expanding and learning from
other regions.
2002 2006
Growth of the native potato chip market
2008
MT
1000
2000
Challenge
Creative
imitations
Large
companies
Challeng...
RESEARCH DEMANDS :
TECHNOLOGICAL INNOVATION
NEW FORMS OF ORGANIZATION :
INSTITUTIONAL INNOVATION
NEW MARKET
OPPORTUNITIES ...
FARMER BUSINESS SCHOOL
Market Chain-Wide
Learning Approaches
Farmer Field School
Participants are farmers
Learning cycle c...
Lessons learned
The PMCA as a new way to do agricultural R&D with a strong
innovation focus
• Contributed to change work a...
a.devaux@cgiar.org
Thank you!
Andean farmers’ asset:
native potato biodiversity
Appealing for high value, niche markets
Comparative vs. competitive adva...
Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia
Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia
Upcoming SlideShare
Loading in...5
×

Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia

487

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
487
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • The PMCA triggers innovation processes, which often evolve long after the PMCA has ended. 2. (farmer’s organization, innovation platforms, business development, public awareness, policy)
  • Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia

    1. 1. The Participatory Market Chain Approach – PMCA Innovation for Sustainable Value Chain Development from the Andes to Africa and Asia International Food Security Dialogue 2014 ”Sponsored By: Hosted By: André Devaux, Regional Director, LAC, CIP
    2. 2. Native potatoes, an opportunity for Andean farmers …but undervalued in modern society • Seen as staple, “rural” food • Few native varieties in urban markets • How to transform opportunity in competitive advantage for Andean farmers?
    3. 3. Outline  Introduction  Characteristics of PMCA and its development  Experiences of implementation and its evolution from the Andes to Africa and Asia  Some lessons learned
    4. 4. Stimulating innovation along value chain Innovation Process Producer Intermediary Wholesaler Processor Retailer Consumer Commercial Innovations Institutional Innovations Technological Innovations Research outputs: Creative ideas, methodologies Dynamic Markets New products, added value, Andean farmer’s asset: Potato biodiversity Interaction with different stakeholders Capacity to innovate Partnership, new working relations
    5. 5. Participants R&D Orgs. Interest Trust Collaboration 1yearapprox. Diagnosis: Specific market chain Understand market chain actors activities, interests, ideas, problems Participatory analysis new market opportunities: Work in thematic groups Objective per Phase Phase 1 Phase 2 Phase 3 Develop market driven innovations: •new products •new technologies •new institutions Public Event 1 Public Event 2 Final Public Event Leadership Facilitation Backstopping Consolidation of created innovations A systematic R&D process that: •Builds trust among market chain actors and with R&D organizations •Stimulates market driven innovation of different types PMCA
    6. 6. PMCA User & trainer guides
    7. 7. PMCA in summary • Characteristics: • Helps the different actors of the market chain, including farmers, to express better their needs to R&D organizations • Stimulates innovations of different types among market chain actors through collective learning and trust building • Facilitates partnership among farmers, market chain actors and service providers for improving the VC efficiency. • PMCA needs good facilitation, a champion • Knowledge of local social culture, political sense • Good networking, specially with the private sector
    8. 8. 5/13/2014 PMCA development: time line and partners
    9. 9. PMCA Peru
    10. 10. Implementaion in Uganda and Indonesia
    11. 11. 11 Fase 3Uganda ”  Regreso
    12. 12. Experiences from the Andes, expanding and learning from other regions.
    13. 13. 2002 2006 Growth of the native potato chip market 2008 MT 1000 2000 Challenge Creative imitations Large companies Challenge => CSR + Technologies 2004 Industry • Quality Volumes Regularity Formality • Asimetric bargaining power Commercial innovation 2009
    14. 14. RESEARCH DEMANDS : TECHNOLOGICAL INNOVATION NEW FORMS OF ORGANIZATION : INSTITUTIONAL INNOVATION NEW MARKET OPPORTUNITIES : COMMERCIAL INNOVATION PMCA PMCA as a trigger to stimulate innovations POLICY INCIDENCE AND ADVOCACY: NEW NORMS, NATIONAL POTATO DAY
    15. 15. FARMER BUSINESS SCHOOL Market Chain-Wide Learning Approaches Farmer Field School Participants are farmers Learning cycle covers cropping season Learning content focuses on crop prodn Participants are actors in market chain Learning cycle covers prodn-marketing Learning content focuses on marketing Participants are farmers; includes interactive events with other chain actors Learning process based on FFS principles of experiential learning Learning cycle covers prodn-marketing Learning content is based on market chain framework Indonesia: Farmer Business School (FBS) FBS Combines the Best of FFS and Market-Chain Approaches
    16. 16. Lessons learned The PMCA as a new way to do agricultural R&D with a strong innovation focus • Contributed to change work and relationship between the heterogeneous market chain actors (institutional innovations), – Key to have a champion to facilitate the process • Triggers innovation process, evolves over time, second and third generation innovations emerge after PMCA has ended • PMCA is most effective when applied together with other measures as part of a broader intervention (program or project) – Innovation platforms, farmers’ organizations, public awareness,… • PMCA developed in the Andes was enriched from global applications in other regions through South-South learning : – Farmer Business School in Indonesia and Asia – Gender tools in Uganda and East Africa
    17. 17. a.devaux@cgiar.org Thank you!
    18. 18. Andean farmers’ asset: native potato biodiversity Appealing for high value, niche markets Comparative vs. competitive advantage Colorful, nutritious, healthy, natural, cultural identity
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×