Social Media: What is it and how does IFMA use it today?Presentation Transcript
Social Media What is it and how does IFMA use it today? Laurie Steiner Senior Associate Editor, FMJ
Wikipedia: Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers . What is social media?
What’s out there? Share Create Podcasts Photos Discuss Videos Games Publish Livestream Connect Virtual Communicate International Real-time Personal Professional Creative Interactive Links
What sites does IFMA use?
Facebook – social networking
Twitter – microblogging, social networking
LinkedIn – professional social networking
Flickr – photo sharing
YouTube – video sharing
SlideShare – presentation hosting
Facebook has more than 350 million active users.
The average user spends more than 55 minutes per day on Facebook.
About 70 percent of Facebook users are outside the United States.