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Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
Social Media: What is it and how does IFMA use it today?
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Social Media: What is it and how does IFMA use it today?

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  • 1. Social Media What is it and how does IFMA use it today? Laurie Steiner Senior Associate Editor, FMJ
  • 2. Wikipedia: Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers . What is social media?
  • 3. What’s out there? Share Create Podcasts Photos Discuss Videos Games Publish Livestream Connect Virtual Communicate International Real-time Personal Professional Creative Interactive Links
  • 4. What sites does IFMA use? <ul><ul><li>Facebook – social networking </li></ul></ul><ul><ul><li>Twitter – microblogging, social networking </li></ul></ul><ul><ul><li>LinkedIn – professional social networking </li></ul></ul><ul><ul><li>Flickr – photo sharing </li></ul></ul><ul><ul><li>YouTube – video sharing </li></ul></ul><ul><ul><li>SlideShare – presentation hosting </li></ul></ul>
  • 5. <ul><li>General statistics: </li></ul><ul><li>Facebook has more than 350 million active users. </li></ul><ul><li>The average user spends more than 55 minutes per day on Facebook. </li></ul><ul><li>About 70 percent of Facebook users are outside the United States. </li></ul><ul><li>IFMA: May 2010 </li></ul><ul><li>Group members: 1,400 </li></ul><ul><li>Links: 124 </li></ul><ul><li>Photos and videos: 177 </li></ul><ul><li>IFMA: January 2009 </li></ul><ul><li>Group members: 527 </li></ul><ul><li>Discussions: 25 </li></ul><ul><li>Posted items: 26 </li></ul>
  • 6.  
  • 7. <ul><li>IFMA: May 2010 </li></ul><ul><li>Followers: 1,723 </li></ul><ul><li>Following: 1,418 </li></ul><ul><li>Listed on: 77 </li></ul><ul><li>IFMA: January 2009 </li></ul><ul><li>Followers: 35 </li></ul><ul><li>Following: 35 </li></ul>
  • 8.  
  • 9.  
  • 10. <ul><li>IFMA: May 2010 </li></ul><ul><li>Group members: 6,943 </li></ul><ul><li>Discussions: 500 </li></ul><ul><li>Subgroups: 6 </li></ul><ul><li>IFMA: January 2009 </li></ul><ul><li>Group members: 1,416 </li></ul><ul><li>Discussions: 118 </li></ul>
  • 11.  
  • 12. <ul><li>IFMA: May 2010 </li></ul><ul><li>Photos: 2,211 </li></ul><ul><li>Total view counts: 65,726 </li></ul><ul><li>IFMA: January 2009 </li></ul><ul><li>Total view counts: 31,649 </li></ul>
  • 13.  
  • 14. <ul><li>IFMA: May 2010 </li></ul><ul><li>Videos uploaded: 101 </li></ul><ul><li>Upload views: 27,954 </li></ul><ul><li>Channel views: 9,672 </li></ul><ul><li>IFMA: January 2009 </li></ul><ul><li>Videos uploaded: 25 </li></ul><ul><li>Upload views: 2,964 </li></ul><ul><li>Channel views: 1,106 </li></ul>
  • 15.  
  • 16. <ul><li>IFMA: May 2010 </li></ul><ul><li>Presentations: 13 </li></ul><ul><li>Followers: 4 </li></ul>
  • 17.  
  • 18. <ul><li>Have a question, comment or suggestion? </li></ul><ul><li>Need help creating your own account? </li></ul><ul><li>Let’s work together to get started online! </li></ul><ul><li>[email_address] </li></ul><ul><li>(713) 623 - 4362 x 132 </li></ul>

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