Presentation of International Facility Management Association's Social Media efforts

What is Social Media?

Wikipedia: Social media are primarily Internet-based tools for sharing and discussing information among human beings.

Integrates technology, social interaction, and the construction of words, pictures, videos and audio.

Varied perspectives

Audience/member participation

“ Building" of networks or communities, as people share stories and experiences

Web 2.0 Survey Results

Increasing amount of large companies embracing Web 2.0 technologies

Company blogs up from 21% in 2007 to 34% in 2008

Wikis 24% in 2007 to 32% in 2008

Podcasts 23% in 2007 to 29% in 2008

Social networking 27% in 2007 to 28% in 2008

Both internal and external use

Interaction with consumers, partners and suppliers

Benefits of Social Media

Affordable in comparison to most outlets

Easily accessible to almost anyone

Great way to reach out to young professionals

Global reach

Audience/member contribution, input and feedback

Several types of media integrated together (i.e. video, podcasts, photos)

Contact with a wider range of potential members

Updates can be live and in real time

In-depth tracking and measurement of outlets

Increase membership figures

Social Media Value to IFMA …

Facebook

IFMA Group - 237 members, rapidly growing

Discussion board

Capability to mass message all members directly to email

Comments/feedback on “wall”

Hot topic of the week or 1 weekly email to keep members engaged

Post photos, videos, links

IFMA Fan Page - 144 members

Update fans

Set up RSS feeds for blogs and receive new posts immediately

Tracking information readily available

Events- inform and invite members

LinkedIn

IFMA Group - 425 members

Group discussions

Builds personal and professional network

YouTube

http://www.youtube.com/user/IFMAGlobal

Videos posted anywhere through link/embedding

User comments

Easy to access and share video content with colleagues, friends

Statistics and tracking information readily available

Featured WW08 video on website, increased number of hits

New Idea - live video updates from WW08

Flickr

http://www.flickr.com/photos/ifma/

Photos from World Workplace 2007, EFMC 2008

Google Maps application - pinpoint all of IFMA photos

Number of views and other statistics available

New idea: Live “phone pic” updates from World Workplace

Twitter

http://twitter.com/IFMA

Short updates, 140 characters or less

Convey breaking news

Keep members in the loop

Loyal users, always watching for new status

Using it for World Workplace countdown and news

World Workplace Community (Wordpress)

http://worldworkplace.wordpress.com/

Make the site your own

Include photos and videos within your posts

Receive user comments and feedback

Tracking and statistics available

Using it to promote WW08, start conversation between attendees

New feature - Live blogging during WW08 from recruited bloggers

Social Media Value to IFMA … Jan Reynolds-Fields (Omaha, NE) wrote at 3:51pm on July 9th, 2008 Love this medium - thanks for getting this Social Networking going for IFMA! Anthony Collier (Austin, TX) wrote at 10:10am on October 7th, 2008 You’re doing a great job! I look forward to meeting you all at World Workplace.

Where to start?