Making Government Work For You: IFMA’S ADVOCACY TUTORIAL

IFMA EFFORTS IN WASHINGTON Advocacy Government Partnerships Coalition Building

Advocacy

Government Partnerships

Coalition Building

ADVOCACY Energy Efficiency – EISA, ACES Carbon Cap and Trade Workplace Issues - ADA Sustainability Brownfields Workforce Development Health Care / Indoor Air Quality

Energy Efficiency – EISA, ACES

Carbon Cap and Trade

Workplace Issues - ADA

Sustainability

Brownfields

Workforce Development

Health Care / Indoor Air Quality

Government Partnerships General Services Administration (GSA) Architect of the Capitol (AOC) Department of State Department of Labor Food and Drug Administration Department of Energy U.S. Coast Guard

General Services Administration (GSA)

Architect of the Capitol (AOC)

Department of State

Department of Labor

Food and Drug Administration

Department of Energy

U.S. Coast Guard

Coalition Building High Performance Buildings Congressional Caucus Coalition (HPBCCC) Federal Facilities Council (FFC) American Society of Heating Refrigeration and Air Conditioning Engineer (ASHRAE) U.S. Green Building Council (USGBC) American Institute of Architects (AIA) National Institute of Building Science (NIBS) Design Build Institute (DBI)

High Performance Buildings Congressional Caucus Coalition (HPBCCC)

Federal Facilities Council (FFC)

American Society of Heating Refrigeration and Air Conditioning Engineer (ASHRAE)

U.S. Green Building Council (USGBC)

American Institute of Architects (AIA)

National Institute of Building Science (NIBS)

Design Build Institute (DBI)

Government Funding Resources: The Stimulus Package The American Recovery and Reinvestment Act of 2009 distributes the $787 billion as follows: Tax Credits $288 billion Contracts, Grants $275 billion and Loans Entitlements $224 billion

The American Recovery and Reinvestment Act of 2009 distributes the $787 billion as follows:

Tax Credits $288 billion

Contracts, Grants $275 billion and Loans

Entitlements $224 billion

Stimulus Funding of Interest to IFMA Department of Energy Received $35.1 billion Weatherization (Authorized in EISA) - $5 billion Energy Efficiency Block Grants – 68% to 1700 Cities Department of Labor Received $7.3 billion $500 million for Green Job Training and Education GSA Received $5.7 billion $4.5 billion to convert federal buildings to HPB $700 billion to renovate and construct federal buildings

Department of Energy

Received $35.1 billion

Weatherization (Authorized in EISA) - $5 billion

Energy Efficiency Block Grants – 68% to 1700 Cities

Department of Labor

Received $7.3 billion

$500 million for Green Job Training and Education

GSA

Received $5.7 billion

$4.5 billion to convert federal buildings to HPB

$700 billion to renovate and construct federal buildings

Other Government Funding: The Federal Budget Process Begins in February when president submits his budget to congress. Funded through annual appropriations process and supplemental spending bills 2008 budget contained $1.8 trillion in mandatory spending and $1.2 trillion in discretionary spending

Begins in February when president submits his budget to congress.

Funded through annual appropriations process and supplemental spending bills

2008 budget contained $1.8 trillion in mandatory spending and $1.2 trillion in discretionary spending

Other Government Resources IFMA Government Affairs Website Recovery.gov Department of Energy Reports Federal Facilities Council Available www7.nationalacademies.org/ffc/ EPA Energy Star Program Available www.ifma.org

IFMA Government Affairs Website

Recovery.gov

Department of Energy Reports

Federal Facilities Council

Available www7.nationalacademies.org/ffc/

EPA Energy Star Program

Available www.ifma.org

How to Make Government Work for You Be Proactive…. Understand the Process Get Involved Reach out to your elected officials – Local, State, Federal

Be Proactive….

Understand the Process

Get Involved

Reach out to your elected officials – Local, State, Federal

The constitution gives the legislative branch “the power of the purse” It oversees how the executive branch is organized and how it operates It provides legislative authorities necessary for agencies to carry out their missions It confirms executive and judicial branch nominations Legislative Branch

The constitution gives the legislative branch “the power of the purse”

It oversees how the executive branch is organized and how it operates

It provides legislative authorities necessary for agencies to carry out their missions

It confirms executive and judicial branch nominations

Bicameral The House of Representatives Two-year term Local focus Populist body The Senate Six-year term State focus Imperial body U.S. Congress

Bicameral

The House of Representatives

Two-year term

Local focus

Populist body

The Senate

Six-year term

State focus

Imperial body

House of Representatives 435 voting members ~ 1/500,000 people 257 democrats 178 republicans Five additional non-voting delegates American Samoa District Of Columbia Guam U.S. Virgin Islands Puerto Rico The 111th Congress

House of Representatives

435 voting members ~ 1/500,000 people

257 democrats

178 republicans

Five additional non-voting delegates

American Samoa

District Of Columbia

Guam

U.S. Virgin Islands

Puerto Rico

111th Congress 100 Members=Two From Each State 57 democrats 41 republicans Two independent The United States Senate

111th Congress

100 Members=Two From Each State

57 democrats

41 republicans

Two independent

How is Congress Organized? Leadership Personal offices Committees – Authorization Appropriations Oversight

Leadership

Personal offices

Committees –

Authorization

Appropriations

Oversight

Authorization Bills Authorization bills Create programs Define scope and key components Multi-year Time limited Recommend funding levels Authorizing committees also provide oversight of executive departments’ operation of programs

Authorization bills

Create programs

Define scope and key components

Multi-year

Time limited

Recommend funding levels

Authorizing committees also provide oversight of executive departments’ operation of programs

Appropriation Bills Appropriations bills Set actual funding levels one year at a time 12 Appropriations Subcommittees

Appropriations bills

Set actual funding levels one year at a time

Bill Introduced Bill Introduced House Senate Referred to Committee Referred to Committee House Floor Consideration Senate Floor Consideration Conference Committee Full House Approves Full Senate Approves Signed by the President The Legislative Process Final Passage

Introduction Bill must be introduced by a member of congress. Bill receives number HR numbered bills are house bills S. numbered bills are senate bills All spending bills must originate in the house

Bill must be introduced by a member of congress.

Bill receives number

HR numbered bills are house bills

S. numbered bills are senate bills

All spending bills must originate in the house

Referral to Committee Bills are assigned to appropriate committee Assignment to subcommittee Deliberations Hearings Mark-up Subcommittee reports back to committee Committee reports to House/Senate House option: discharge petition & order

Bills are assigned to appropriate committee

Assignment to subcommittee

Deliberations

Hearings

Mark-up

Subcommittee reports back to committee

Committee reports to House/Senate

House option: discharge petition & order

Floor Action Most readily identifiable activities: debates and speeches In the senate only: filibuster option Ending debate requires 3/5 vote of senators present Also creates opportunities for amending bills – that is, changing existing provisions. Votes

Most readily identifiable activities: debates and speeches

In the senate only: filibuster option

Ending debate requires 3/5 vote of senators present

Also creates opportunities for amending bills – that is, changing existing provisions.

Votes

Conference Committee Deliberations Conference committee: compose of key participants on bill from both houses Purpose: produce one bill out of the versions passed by two houses, and report back to both houses (conference report) Final version must be passed by both houses

Conference committee: compose of key participants on bill from both houses

Purpose: produce one bill out of the versions passed by two houses, and report back to both houses (conference report)

Final version must be passed by both houses

To the White House Review Options Sign Veto (subject to override) Neither (two possible outcomes, depending on whether congress is in session or not) The matter of the line-item veto If successful:

Review

Options

Sign

Veto (subject to override)

Neither (two possible outcomes, depending on whether congress is in session or not)

The matter of the line-item veto

If successful:

Agency Implementation Referred to Agency of Jurisdiction Develop regulations and guidelines for implementation Published in federal register Provides opportunity for comment – best chance to shape implementation

Referred to Agency of Jurisdiction

Develop regulations and guidelines for implementation

Published in federal register

Provides opportunity for comment – best chance to shape implementation

Meeting with Members of Congress

A Week in the Life Congressional schedules are very hectic…

Congressional schedules are very hectic…

Sunday (In the District) 6:30 a.m. Gym 8:00 a.m. Breakfast mtg. 9:30 a.m. Arrive at office 12:15 p.m. Leave to attend event 1:00 p.m. Attend event, make speech 4:00 p.m. Return home from event 6:00 p.m. Leave for black tie dinner 7:00 p.m. Attend black tie dinner, make speech

Monday (In the District) 6:30 a.m. Gym 8:00 a.m. Breakfast mtg. 9:30 a.m. Arrive at office 10:00 a.m. In-Office mtg. 11:00 a.m. In-Office mtg. 11:45 a.m. Leave for luncheon 12:15 p.m. Luncheon 2:00 p.m. Leave luncheon for out of office mtg.

Monday (In the District), Cont. 2:30 p.m. Out of office mtg. 3:30 p.m. Arrive back at office 4:00 p.m. Conference call 5:00 p.m. In-office mtg. 6:00 p.m. Arrive at reception 7:00 p.m. Leave reception to go to dinner 7:30 p.m. Arrive at dinner, make speech 10:00 p.m. Arrive at home

Tuesday (In the District/Travel) 5:30 a.m. Gym 8:00 a.m. Flight leaves 4:00 p.m. Flight arrives in D.C. 5:00 p.m. Arrive at office 6:00 p.m. Votes – five votes on suspension bills 7:30 p.m. Attend reception 8:00 p.m. Attend reception 8:30 p.m. Attend reception 9:00 p.m. Return home

Wednesday (At the Capitol) 6:30 a.m. Gym 8:00 a.m. Breakfast mtg. 9:00 a.m. Party caucus 10:00 a.m. Committee hearing starts 10:00 a.m. House meets, give five min. presentation 10:20 a.m. Arrive at hearing 10:30 a.m. Step out of hearing to meet with constituents 10:45 a.m. Step back into hearing

Wednesday (At the Capital), Cont. 11:00 a.m Ask question at hearing 11:15 a.m. Two votes called 11:25 a.m. Arrive at Capitol for first votes 11:30 a.m. Step into Rayburn for meeting with constituents 11:40 a.m. Take second vote 11:45 a.m. Walk with constituents back to office 12:00 p.m. Leave for luncheon with constituent group 12:10 p.m. Arrive at lunch meeting 12:23 p.m. Vote called

Wednesday (At the Capital), Cont. 12:30 p.m. Arrive at Capitol, vote, go back to luncheon 1:00 p.m. Return to office 1:15 p.m. Constituent meeting 1:30 p.m. Constituent meeting 1:45 p.m. Constituent meeting 2:00 p.m. Constituent meeting 2:00 p.m. Committee hearing starts 2:07 p.m. Series of three votes called 2:15 p.m. Arrive at Capitol for first vote

Wednesday (At the Capital), Cont. 2:20 p.m. Step into Rayburn room for constituent meeting 2:25 p.m. Take second vote 2:33 p.m. Take third vote 2:35 p.m. Finish meeting with constituents 2:45 p.m. Arrive at hearing 3:00 p.m. Step out of hearing for constituent meeting 3:07 p.m. Run back into hearing to ask question 3:10 p.m. Return to constituent meeting 3:30 p.m. Leave hearing for meeting of caucus

Wednesday (At the Capital), Cont. 3:52 p.m. Two votes called 4:00 p.m. Arrive at Capitol for first vote, continue meeting in cloakroom 4:17 p.m. Take second vote 4:30 p.m. Arrive at office, join staff meeting 5:15 p.m. Leave office, attend first reception of the evening 5:45 p.m. Arrive at second reception 6:10 p.m. Arrive at third reception 6:33 p.m. Arrive at fourth reception 7:00 p.m. Leave hill to attend dinner

Wednesday (At the Capital), Cont. 7:10 p.m. Arrive at dinner 7:36 p.m. Final vote called 7:45 p.m. Arrive at Capitol for vote 8:00 p.m. Return to dinner, make speech 10:00 p.m. Arrive at office, check e-mails, schedule, pressing matters 11:30 p.m. Arrive at home

Thursday (At the Capitol) See Wednesday Only difference is possible flight at 5:00 p.m. to the west coast.

See Wednesday

Only difference is possible flight at 5:00 p.m. to the west coast.

Friday (In the District) Much like Monday schedule, with meetings during the day, dinners and receptions in the evening.

Much like Monday schedule, with meetings during the day, dinners and receptions in the evening.

Saturday (In the District) Much like Sunday with limited meetings during the day (members do try to get a bit of a break!) and a potential dinner or other reception in the evening.

Much like Sunday with limited meetings during the day (members do try to get a bit of a break!) and a potential dinner or other reception in the evening.

How Do We Break Through the Chaos? Effective Communication Overview What do you want? Who should you ask? How should you ask? How should you follow-up?

What do you want?

Who should you ask?

How should you ask?

How should you follow-up?

Focus On… Relationships, not just substance Systems, not just meetings and letters Information, not just lobbying Pulling it all together

Relationships, not just substance

Systems, not just meetings and letters

Information, not just lobbying

Pulling it all together

Establishing a Strategy Identifying Issues Setting Your Strategy Identifying Your Stakeholders Identifying Your Champions Putting the Strategy into Action

Identifying Issues

Setting Your Strategy

Identifying Your Stakeholders

Identifying Your Champions

Putting the Strategy into Action

Identifying Issues Every Member of Congress has identifiable issues that he or she is concerned about. Your first task in preparation for meetings should be to identify those issues and relate them to yours. Issues of concern should be linked to the federal legislation that serves as the source of funding or regulation for these top issues. Focus on using examples as much as possible.

Every Member of Congress has identifiable issues that he or she is concerned about.

Your first task in preparation for meetings should be to identify those issues and relate them to yours.

Issues of concern should be linked to the federal legislation that serves as the source of funding or regulation for these top issues.

Focus on using examples as much as possible.

Questions to Think About What congressional members, staff and/or officials would have an interest in or concern about the project or issues? Are these individuals on relevant committees or in leadership positions to address the issue?

What congressional members, staff and/or officials would have an interest in or concern about the project or issues?

Are these individuals on relevant committees or in leadership positions to address the issue?

Setting Your Strategy In preparation for hill meetings, you should… Review any issue of significance related to your issues currently being considered. Decide the priority of your issues. Review any relevant legislative initiatives that could be used to advance your issue.

In preparation for hill meetings, you should…

Review any issue of significance related to your issues currently being considered.

Decide the priority of your issues.

Review any relevant legislative initiatives that could be used to advance your issue.

Identifying Your Stakeholders What related individuals and organizations can be of assistance to your efforts? Examples include: Local, state or national officials Industry leaders Opinion leaders Other individuals who have personal and political contacts that can impact your issue efforts

Examples include:

Local, state or national officials

Industry leaders

Opinion leaders

Other individuals who have personal and political contacts that can impact your issue efforts

Identifying Your Champions It is important to identify your champions. These individuals’ support for the issue or industry in general is so strong that they will actively work for your interests. When you set your yearly strategy and regular meetings in Washington, these people must be consulted and given the special treatment and care that is given to close friends.

It is important to identify your champions.

These individuals’ support for the issue or industry in general is so strong that they will actively work for your interests.

When you set your yearly strategy and regular meetings in Washington, these people must be consulted and given the special treatment and care that is given to close friends.

Putting the Strategy into Action D.C. Meetings Local Meetings National Meetings General Mailing List Problem Solving Political Events and Fundraisers Telephone Calls and Letters Examples:

D.C. Meetings

Local Meetings

National Meetings

General Mailing List

Problem Solving

Political Events and Fundraisers

Telephone Calls and Letters

Communicating a Message A message is how you want to focus your position. Individuals and groups who want to effectively communicate must develop messages that resonate with their target audiences. These audiences are usually the news media, congress and policy leaders. They are “influencers” and “decision makers.” With members of congress and their staff, it is focusing on the impact of public policy.

A message is how you want to focus your position.

Individuals and groups who want to effectively communicate must develop messages that resonate with their target audiences.

These audiences are usually the news media, congress and policy leaders. They are “influencers” and “decision makers.”

With members of congress and their staff, it is focusing on the impact of public policy.

Winning Messages Contain the Following Ingredients: Focus on results and public benefits . Relevance can be at a certain time for a certain audience. Messages should be simple and direct. Use facts, figures and statistics. Finally, messages change as issues change.

Focus on results and public benefits .

Relevance can be at a certain time for a certain audience.

Messages should be simple and direct.

Use facts, figures and statistics.

Finally, messages change as issues change.

What to Expect in a Meeting? Though a meeting may be with a member, always know things that come up. Many legislative staff tend to be young. Do not expect meeting rooms. You may meet in the member’s office or even a hallway passage. Meetings can range in time from 15 minutes to an hour. Be sure to get your three main points in. Follow up with any necessary additional information.

Though a meeting may be with a member, always know things that come up.

Many legislative staff tend to be young.

Do not expect meeting rooms. You may meet in the member’s office or even a hallway passage.

Meetings can range in time from 15 minutes to an hour.

Be sure to get your three main points in.

Follow up with any necessary additional information.

Meeting With Members of Congress and Congressional Staff Be prompt and patient Be prepared Be political Be responsive Follow up, follow up, follow up!

Be prompt and patient

Be prepared

Be political

Be responsive

Follow up, follow up, follow up!

Review Lobbying - The Basics

Lobbying - The Basics

Lobbying - The Basics Know the Legislative Process Begin by understanding how bills get written and considered by your legislature, city council, or whatever body you are targeting. Know the rules of committee hearings, legislative floor debates, the budget process and the executive branch.

Know the Legislative Process

Begin by understanding how bills get written and considered by your legislature, city council, or whatever body you are targeting.

Know the rules of committee hearings, legislative floor debates, the budget process and the executive branch.

Lobbying - The Basics Get Your Allies Together Effective lobbying is a team effort, and at the start of any lobbying campaign it is important to put together the coalition of support that you will need to win. Seek to build a coalition that is diverse and that brings together the array of different contacts, skills and resources you will need.

Get Your Allies Together

Effective lobbying is a team effort, and at the start of any lobbying campaign it is important to put together the coalition of support that you will need to win.

Seek to build a coalition that is diverse and that brings together the array of different contacts, skills and resources you will need.

Lobbying - The Basics Do Your Homework Research issues thoroughly. Know all the essential facts, both about the policy involved and the politics. Prepare informational material for your allies and supporters to help educate them as well. Prepare your arguments and messages. Know your opposition’s arguments and how to refute them. Know their weak spots and how to exploit them. Figure out if there is the possibility of compromise and whether it is worth it.

Do Your Homework

Research issues thoroughly. Know all the essential facts, both about the policy involved and the politics.

Prepare informational material for your allies and supporters to help educate them as well.

Prepare your arguments and messages.

Know your opposition’s arguments and how to refute them. Know their weak spots and how to exploit them.

Figure out if there is the possibility of compromise and whether it is worth it.

Lobbying - The Basics Pick Your Lobbying Targets and Go to Work The public officials you might wish to influence fall into very different categories. Some will already be with you, some you will never win over, and most will likely be somewhere in the middle. It is the ones in the middle you need to focus on most. Once you know your targets, lobby them with visits, letters, and calls from their constituents.

Pick Your Lobbying Targets and Go to Work

The public officials you might wish to influence fall into very different categories.

Some will already be with you, some you will never win over, and most will likely be somewhere in the middle.

It is the ones in the middle you need to focus on most.

Once you know your targets, lobby them with visits, letters, and calls from their constituents.

THANK YOU