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IFMA Government Relations: Advocacy Tutorial

IFMA Government Relations: Advocacy Tutorial






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  • Leadership –half dozen or so in each chamber provide overall guidance, direction… Boehner, Pelosi, Hoyer, McConnell, Harry Reid. Personal offices of each member of Congress—tend to be more concerned with their own district and constituents On many issues, Congress has come to rely on the committee system; workhorses ; make initial –often final– decisions on legislation. 20 Senate– 21 House
  • Two main types of Committees – we will be most concerned with the Approps –where rubber meets the road $$$ It is the responsibility of Approps Committees to examine budget, line by line and make specific funding decisions. Powerful committee; old saying --members fight to get on and never leave—except by the box –ballot box or pine box !!
  • Two main types of Committees – we will be most concerned with the Approps –where rubber meets the road $$$ It is the responsibility of Approps Committees to examine budget, line by line and make specific funding decisions. Powerful committee; old saying --members fight to get on and never leave—except by the box –ballot box or pine box !!

IFMA Government Relations: Advocacy Tutorial IFMA Government Relations: Advocacy Tutorial Presentation Transcript

  • Making Government Work For You: IFMA’S ADVOCACY TUTORIAL
    • Advocacy
    • Government Partnerships
    • Coalition Building
    • Energy Efficiency – EISA, ACES
    • Carbon Cap and Trade
    • Workplace Issues - ADA
    • Sustainability
    • Brownfields
    • Workforce Development
    • Health Care / Indoor Air Quality
  • Government Partnerships
    • General Services Administration (GSA)
    • Architect of the Capitol (AOC)
    • Department of State
    • Department of Labor
    • Food and Drug Administration
    • Department of Energy
    • U.S. Coast Guard
  • Coalition Building
    • High Performance Buildings Congressional Caucus Coalition (HPBCCC)
    • Federal Facilities Council (FFC)
    • American Society of Heating Refrigeration and Air Conditioning Engineer (ASHRAE)
    • U.S. Green Building Council (USGBC)
    • American Institute of Architects (AIA)
    • National Institute of Building Science (NIBS)
    • Design Build Institute (DBI)
  • Government Funding Resources: The Stimulus Package
    • The American Recovery and Reinvestment Act of 2009 distributes the $787 billion as follows:
      • Tax Credits                          $288 billion
      • Contracts, Grants $275 billion and Loans        
      • Entitlements $224 billion
  • Stimulus Funding of Interest to IFMA
    • Department of Energy
      • Received $35.1 billion
        • Weatherization (Authorized in EISA) - $5 billion
        • Energy Efficiency Block Grants – 68% to 1700 Cities
    • Department of Labor
      • Received $7.3 billion
        • $500 million for Green Job Training and Education
    • GSA
      • Received $5.7 billion
        • $4.5 billion to convert federal buildings to HPB
        • $700 billion to renovate and construct federal buildings
  • Other Government Funding: The Federal Budget Process
    • Begins in February when president submits his budget to congress.
    • Funded through annual appropriations process and supplemental spending bills
    • 2008 budget contained $1.8 trillion in mandatory spending and $1.2 trillion in discretionary spending
  • Other Government Resources
    • IFMA Government Affairs Website
    • Recovery.gov
    • Department of Energy Reports
    • Federal Facilities Council
      • Available www7.nationalacademies.org/ffc/
    • EPA Energy Star Program
      • Available www.ifma.org
  • How to Make Government Work for You
    • Be Proactive….
      • Understand the Process
      • Get Involved
      • Reach out to your elected officials – Local, State, Federal
    • The constitution gives the legislative branch “the power of the purse”
    • It oversees how the executive branch is organized and how it operates
    • It provides legislative authorities necessary for agencies to carry out their missions
    • It confirms executive and judicial branch nominations
    Legislative Branch
    • Bicameral
      • The House of Representatives
          • Two-year term
          • Local focus
          • Populist body
      • The Senate
          • Six-year term
          • State focus
          • Imperial body
    U.S. Congress
      • House of Representatives
        • 435 voting members ~ 1/500,000 people
          • 257 democrats
          • 178 republicans
        • Five additional non-voting delegates
          • American Samoa
          • District Of Columbia
          • Guam
          • U.S. Virgin Islands
          • Puerto Rico
    The 111th Congress
    • 111th Congress
      • 100 Members=Two From Each State
        • 57 democrats
        • 41 republicans
        • Two independent
    The United States Senate
  • How is Congress Organized?
    • Leadership
    • Personal offices
    • Committees –
      • Authorization
      • Appropriations
      • Oversight
  • Authorization Bills
    • Authorization bills
      • Create programs
      • Define scope and key components
      • Multi-year
      • Time limited
      • Recommend funding levels
      • Authorizing committees also provide oversight of executive departments’ operation of programs
  • Appropriation Bills
    • Appropriations bills
      • Set actual funding levels one year at a time
    12 Appropriations Subcommittees
  • Bill Introduced Bill Introduced House Senate Referred to Committee Referred to Committee House Floor Consideration Senate Floor Consideration Conference Committee Full House Approves Full Senate Approves Signed by the President The Legislative Process Final Passage
  • Introduction
    • Bill must be introduced by a member of congress.
    • Bill receives number
      • HR numbered bills are house bills
      • S. numbered bills are senate bills
    • All spending bills must originate in the house
  • Referral to Committee
    • Bills are assigned to appropriate committee
      • Assignment to subcommittee
      • Deliberations
      • Hearings
      • Mark-up
      • Subcommittee reports back to committee
    • Committee reports to House/Senate
    • House option: discharge petition & order
  • Floor Action
    • Most readily identifiable activities: debates and speeches
    • In the senate only: filibuster option
      • Ending debate requires 3/5 vote of senators present
    • Also creates opportunities for amending bills – that is, changing existing provisions.
    • Votes
  • Conference Committee Deliberations
    • Conference committee: compose of key participants on bill from both houses
    • Purpose: produce one bill out of the versions passed by two houses, and report back to both houses (conference report)
    • Final version must be passed by both houses
  • To the White House
    • Review
    • Options
      • Sign
      • Veto (subject to override)
      • Neither (two possible outcomes, depending on whether congress is in session or not)
    • The matter of the line-item veto
    • If successful:
  • Agency Implementation
    • Referred to Agency of Jurisdiction
    • Develop regulations and guidelines for implementation
    • Published in federal register
    • Provides opportunity for comment – best chance to shape implementation
  • Meeting with Members of Congress
  • A Week in the Life
    • Congressional schedules are very hectic…
  • Sunday (In the District) 6:30 a.m. Gym 8:00 a.m. Breakfast mtg. 9:30 a.m. Arrive at office 12:15 p.m. Leave to attend event 1:00 p.m. Attend event, make speech 4:00 p.m. Return home from event 6:00 p.m. Leave for black tie dinner 7:00 p.m. Attend black tie dinner, make speech
  • Monday (In the District) 6:30 a.m. Gym 8:00 a.m. Breakfast mtg. 9:30 a.m. Arrive at office 10:00 a.m. In-Office mtg. 11:00 a.m. In-Office mtg. 11:45 a.m. Leave for luncheon 12:15 p.m. Luncheon 2:00 p.m. Leave luncheon for out of office mtg.
  • Monday (In the District), Cont. 2:30 p.m. Out of office mtg. 3:30 p.m. Arrive back at office 4:00 p.m. Conference call 5:00 p.m. In-office mtg. 6:00 p.m. Arrive at reception 7:00 p.m. Leave reception to go to dinner 7:30 p.m. Arrive at dinner, make speech 10:00 p.m. Arrive at home
  • Tuesday (In the District/Travel) 5:30 a.m. Gym 8:00 a.m. Flight leaves 4:00 p.m. Flight arrives in D.C. 5:00 p.m. Arrive at office 6:00 p.m. Votes – five votes on suspension bills 7:30 p.m. Attend reception 8:00 p.m. Attend reception 8:30 p.m. Attend reception 9:00 p.m. Return home
  • Wednesday (At the Capitol) 6:30 a.m. Gym 8:00 a.m. Breakfast mtg. 9:00 a.m. Party caucus 10:00 a.m. Committee hearing starts 10:00 a.m. House meets, give five min. presentation 10:20 a.m. Arrive at hearing 10:30 a.m. Step out of hearing to meet with constituents 10:45 a.m. Step back into hearing
  • Wednesday (At the Capital), Cont. 11:00 a.m Ask question at hearing 11:15 a.m. Two votes called 11:25 a.m. Arrive at Capitol for first votes 11:30 a.m. Step into Rayburn for meeting with constituents 11:40 a.m. Take second vote 11:45 a.m. Walk with constituents back to office 12:00 p.m. Leave for luncheon with constituent group 12:10 p.m. Arrive at lunch meeting 12:23 p.m. Vote called
  • Wednesday (At the Capital), Cont. 12:30 p.m. Arrive at Capitol, vote, go back to luncheon 1:00 p.m. Return to office 1:15 p.m. Constituent meeting 1:30 p.m. Constituent meeting 1:45 p.m. Constituent meeting 2:00 p.m. Constituent meeting 2:00 p.m. Committee hearing starts 2:07 p.m. Series of three votes called 2:15 p.m. Arrive at Capitol for first vote
  • Wednesday (At the Capital), Cont. 2:20 p.m. Step into Rayburn room for constituent meeting 2:25 p.m. Take second vote 2:33 p.m. Take third vote 2:35 p.m. Finish meeting with constituents 2:45 p.m. Arrive at hearing 3:00 p.m. Step out of hearing for constituent meeting 3:07 p.m. Run back into hearing to ask question 3:10 p.m. Return to constituent meeting 3:30 p.m. Leave hearing for meeting of caucus
  • Wednesday (At the Capital), Cont. 3:52 p.m. Two votes called 4:00 p.m. Arrive at Capitol for first vote, continue meeting in cloakroom 4:17 p.m. Take second vote 4:30 p.m. Arrive at office, join staff meeting 5:15 p.m. Leave office, attend first reception of the evening 5:45 p.m. Arrive at second reception 6:10 p.m. Arrive at third reception 6:33 p.m. Arrive at fourth reception 7:00 p.m. Leave hill to attend dinner
  • Wednesday (At the Capital), Cont. 7:10 p.m. Arrive at dinner 7:36 p.m. Final vote called 7:45 p.m. Arrive at Capitol for vote 8:00 p.m. Return to dinner, make speech 10:00 p.m. Arrive at office, check e-mails, schedule, pressing matters 11:30 p.m. Arrive at home
  • Thursday (At the Capitol)
    • See Wednesday
    • Only difference is possible flight at 5:00 p.m. to the west coast.
  • Friday (In the District)
    • Much like Monday schedule, with meetings during the day, dinners and receptions in the evening.
  • Saturday (In the District)
    • Much like Sunday with limited meetings during the day (members do try to get a bit of a break!) and a potential dinner or other reception in the evening.
  • How Do We Break Through the Chaos? Effective Communication Overview
    • What do you want?
    • Who should you ask?
    • How should you ask?
    • How should you follow-up?
  • Focus On…
    • Relationships, not just substance
    • Systems, not just meetings and letters
    • Information, not just lobbying
    • Pulling it all together
  • Establishing a Strategy
    • Identifying Issues
    • Setting Your Strategy
    • Identifying Your Stakeholders
    • Identifying Your Champions
    • Putting the Strategy into Action
  • Identifying Issues
    • Every Member of Congress has identifiable issues that he or she is concerned about.
    • Your first task in preparation for meetings should be to identify those issues and relate them to yours.
    • Issues of concern should be linked to the federal legislation that serves as the source of funding or regulation for these top issues.
    • Focus on using examples as much as possible.
  • Questions to Think About
    • What congressional members, staff and/or officials would have an interest in or concern about the project or issues?
    • Are these individuals on relevant committees or in leadership positions to address the issue?
  • Setting Your Strategy
    • In preparation for hill meetings, you should…
      • Review any issue of significance related to your issues currently being considered.
      • Decide the priority of your issues.
      • Review any relevant legislative initiatives that could be used to advance your issue.
  • Identifying Your Stakeholders What related individuals and organizations can be of assistance to your efforts?
    • Examples include:
      • Local, state or national officials
      • Industry leaders
      • Opinion leaders
      • Other individuals who have personal and political contacts that can impact your issue efforts
  • Identifying Your Champions
    • It is important to identify your champions.
      • These individuals’ support for the issue or industry in general is so strong that they will actively work for your interests.
      • When you set your yearly strategy and regular meetings in Washington, these people must be consulted and given the special treatment and care that is given to close friends.
  • Putting the Strategy into Action
    • D.C. Meetings
    • Local Meetings
    •   National Meetings
    • General Mailing List
    • Problem Solving
    • Political Events and Fundraisers
    • Telephone Calls and Letters
  • Communicating a Message
    • A message is how you want to focus your position.
    • Individuals and groups who want to effectively communicate must develop messages that resonate with their target audiences.
    • These audiences are usually the news media, congress and policy leaders. They are “influencers” and “decision makers.”
    • With members of congress and their staff, it is focusing on the impact of public policy.
  • Winning Messages Contain the Following Ingredients:
    • Focus on results and public benefits .
    • Relevance can be at a certain time for a certain audience.
    • Messages should be simple and direct.
    • Use facts, figures and statistics.
    • Finally, messages change as issues change.
  • What to Expect in a Meeting?
    • Though a meeting may be with a member, always know things that come up.
    • Many legislative staff tend to be young.
    • Do not expect meeting rooms. You may meet in the member’s office or even a hallway passage.
    • Meetings can range in time from 15 minutes to an hour.
    • Be sure to get your three main points in.
    • Follow up with any necessary additional information.
  • Meeting With Members of Congress and Congressional Staff
    • Be prompt and patient
    • Be prepared
    • Be political
    • Be responsive
    • Follow up, follow up, follow up!
  • Review
    • Lobbying - The Basics
  • Lobbying - The Basics
    • Know the Legislative Process
    • Begin by understanding how bills get written and considered by your legislature, city council, or whatever body you are targeting.
    • Know the rules of committee hearings, legislative floor debates, the budget process and the executive branch.
  • Lobbying - The Basics
    • Get Your Allies Together
    • Effective lobbying is a team effort, and at the start of any lobbying campaign it is important to put together the coalition of support that you will need to win.
    • Seek to build a coalition that is diverse and that brings together the array of different contacts, skills and resources you will need.
  • Lobbying - The Basics
    • Do Your Homework
    • Research issues thoroughly. Know all the essential facts, both about the policy involved and the politics.
    • Prepare informational material for your allies and supporters to help educate them as well.
    • Prepare your arguments and messages.
    • Know your opposition’s arguments and how to refute them. Know their weak spots and how to exploit them.
    • Figure out if there is the possibility of compromise and whether it is worth it.
  • Lobbying - The Basics
    • Pick Your Lobbying Targets and Go to Work
    • The public officials you might wish to influence fall into very different categories.
    • Some will already be with you, some you will never win over, and most will likely be somewhere in the middle.
    • It is the ones in the middle you need to focus on most.
    • Once you know your targets, lobby them with visits, letters, and calls from their constituents.