Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library

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  • 1. Starting research from outside the library homepage, an analysis of user behavior from an academic library. Aaron Tay Senior Librarian National University of Singapore Libraries @aarontay aarontay@gmail.com
  • 2. Lorcan Dempsey, OCLC - 2007 Discovery happens Lorcan Dempsey, OCLC 2007
  • 3. “Assume that discovery happens elsewhere, and focus on fulfillment ” Tony Hirst, Open University - 2006
  • 4. “Your OPAC sucks” - Karen G. Schneider http://www.slideshare.net/daveyp/opac- 20-and-beyond
  • 5. http://www.slideshare.net/daveyp/opac-20-and- beyond
  • 6. “After all, you can put lipstick on a pig, but it's still very much a pig.” Roy Tennant -- 2005 http://fc06.deviantart.net/fs70/f/2010/190/5/b/Pig_Avatar_by_lurino.png
  • 7. Ithaka S+R Releases US Faculty Survey 2012
  • 8. “The perceived decline in the role of the library catalog noted in previous cycles of this survey has been arrested and even modestly reversed, driven perhaps to some degree by significant strategic shifts in library discovery tools and services.” - Ithaka US Faculty Survey 2012 (empathies mine)
  • 9. Innovative Interfaces - Encore Main search tools Serialssolutions’- Summon
  • 10. Google -> Journal -> Library -> Journal Google/Google Scholar Hit paywall Go back to library page Finally get article
  • 11. Providing access when beginning outside library homepage #1 Proxy bookmarklet – 2008
  • 12. What is proxy bookmarklet? • Piece of javascript in bookmark that will append the ezproxy stem to any URL • Gives access to full-text via libraries subscriptions
  • 13. Offered by …..
  • 14. Usage is high Why? • No alternative method to access fulltext until 2013 • No ip-authenication in-campus • Heavy promotion from librarians since 2009
  • 15. Installation guide is most popular guide
  • 16. #3 Most popular FAQ
  • 17. Enhance the proxy bookmarklet with Google analytics
  • 18. http://musingsaboutlibrarianship.blogspot.sg/2011/12/im proved-proxy-bookmarklet.html
  • 19. We love Google analytics
  • 20. Usage of bookmarklet over 12 months
  • 21. Bookmarklet Usage as % of library searches Unique visitors July 2012 - Sept 2012 Oct 2012- Dec 2012 Jan 2013 - Mar 2013 April 2013- June 2013 Proxy bookmarklet 20,256 32,312 29,542 22,230 Encore 72,545 54,674 7,280 4,420 Summon 5,295 13,122 62,634 45,386 % of search systems 26% 47.7% 42.3% 44.6%
  • 22. Ezproxy initial logins per session
  • 23. June 2012 – June 2013
  • 24. #1 Pubmed
  • 25. #2 Google Scholar
  • 26. #3 Google
  • 27. #4 Portal
  • 28. #9 #10 Non-academic sources
  • 29. After 3 months of adding link resolver in 2013 Link resolvers are rising…
  • 30. The default library search is still important but we should not neglect teaching users to access from outside the website Implications
  • 31. Google vs library search http://musingsaboutlibrarianship.blogspot.sg/20 10/10/adding-your-library-catalogue-results.html
  • 32. http://www.libereurope.eu/blog/thinking-the- unthinkable-a-library-without-a-catalogue- reconsidering-the-future-of-discovery-to
  • 33. • Location and fulfillment. If "discovery happens elsewhere" it is important for the library to be able to provide its users with location and fulfillment services which somehow connect to that discovery experience http://www.educause.edu/ero/article/thirteen- ways-looking-libraries-discovery-and-catalog- scale-workflow-attention
  • 34. Teach multiple options Search From Library page Make library search accessible off site Toolbar, browser plugin Mobile apps Forward to libraries wikipedia Support delivery options from external search systems etc Link resolver (e.g Google Scholar, Mendeley) Worldcat registry. OCLC holdings
  • 35. Easier access to search from offsite
  • 36. Support fulfillment
  • 37. Wikipedia – Forward to Libraries
  • 38. Cambridge Library toolbox http://www.lib.cam.ac.uk/toolbox/index.html
  • 39. Remember to market!