Your SlideShare is downloading. ×
0
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Ifitt curriculum enter2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
609
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Agenda  Introduction    Mission Goal IFITT Knowledge Bank  IFITT e-Tourism Curriculum  IFITT e-Tourism Wikipedia  IFITT e-Tourism Digital Library   2 Conclusion & Outlook References ICT in Tourism © copyright IFITT
  • 2. Introduction  IFITT – Int. Federation for IT and Travel & Tourism  World Leading e-Tourism Knowledge Hub  Mission  Enlarge global e-Tourism community and knowledge network  researchers/universities  practitioners/public/private organizations    Exploration and promotion of innovations in the e-Tourism domain Creation and dissemination of e-Tourism knowledge Social Corporate Responsibility  Enabling learning individuals to develop career opportunities in today’s multicultural and technology-driven working society  3 Stakeholder encompassing benefits (lecturers, students, managers) ICT in Tourism © copyright IFITT
  • 3. Introduction  Goal  Generation and dissemination of knowledge on Tourism and Technology   Overview of ICT applications along tourism value chain   Insights into tourism domain as important application field of ICTS Knowledge on usage scenarios of modern ICTS in tourism domain The IFITT Digital Knowledge Bank supports this challenge around life-long learning by   IFITT e-Tourism Wikipedia  4 IFITT e-Tourism Curriculum IFITT e-Tourism Digital Library ICT in Tourism © copyright IFITT
  • 4. IFITT e-Tourism Curriculum  Comprehensive base of unique lecturing material  > 800 Power Point slides (reference-based)  Scripts and reference lists for further readings  Up-to date case studies  Open Resource www.ifitt.org/home/view/the_ifitt_eTourism_curriculum  Up-dated and extended according to technological developments  Major content areas  ICT and Tourism - Introduction  Basic ICT usage scenarios and technologies in the tourism domain  ICT Usage in Tourism – Overview and Case Studies  Interfaces, suppliers, intermediaries, destination management organisations  Trends and Technical Applications  Social media, Semantic web, Software Agents, Recommender Systems, Dynamic Packaging, Mobile, Online auctions, BI 8 ICT in Tourism © copyright IFITT
  • 5. IFITT e-Tourism Curriculum 1. ICT and Tourism – Introduction      Types of tourism/tourism markets Information flows in tourism systems Definition and history of eTourism, facts & trends Reasons, advantages and implications of ICT use in tourism 2. ICT Usage in Tourism – Overview and Case Studies  2.1 Tourism stakeholders & interfaces     9 Electronic tourism Market Use of hard-/soft- & netware in tourism Tourism specific technologies (e.g. CRS, GDS, Switches, mobile technologies ICT in Tourism © copyright IFITT
  • 6. IFITT e-Tourism Curriculum  2.2. Tourism Suppliers and e-Tourism Applications  2.2.1 Airline industry     2.2.2 Hospitality    Yield Management CRS/GDS Case studies: Lufthansa, Opodo.com CRS, PMS, GDS-Switches (THISCO) MS and distribution channels  Proprietary operated (GastroDat, Micros Fidelio)  DMS (feratel.com)  Platforms (nethotel.com, hrs.com)  Online travel agencies (Travelocity.com)  Switch companies (WizCom Switch) 2.2.3 Intermediaries    10 CRS/GDS (Amadeus & Start) Tour Operators (TUI.com, Thomascook.com, kuoni.com) Travel Agencies (eBookers.com, TravelTainment) ICT in Tourism © copyright IFITT
  • 7. IFITT e-Tourism Curriculum  2.2. Tourism Suppliers and eTourism Applications (cont.)  2.2.4 Destination Organisations    2.2.5 Tourism Management    Destination Management Systems Case studies: ETS portal, Tiscover.com… Management Information Systems (MIS) and Decision Support Systems (DSS), e-CRM Case Studies: T-Mona/Manova, X-Queue… 3. E-tourism Trends & Technical Applications  3.0 Social Media & Web 2.0 in Tourism     11 Travel Blog Cycle Web 2.0 Revolution in tourism/trends & facts Web 2.0 induced challenges for DMOS Case studies: Trip Advisor.com… ICT in Tourism © copyright IFITT
  • 8. IFITT e-Tourism Curriculum  3.1. Interoperability and Semantic Web      Heterogeneous info presentation in tourism Standardisation initiatives Ontology & semantic web Case studies: IFITT RMSIG (Reference Model Special Interest Group), Harmonise, Harmo-Net 3.2. Website Optimisation  Web-site evaluation        customer-based expert-based supplier-based performance-based Application tracking & search engine analysis/optimization Case studies: Swarovsky Cristal WebAward, Check Effect for search term efficiency 3.3. Intelligent software agents in tourism    Intelligent systems in tourism Smart Business networks Case studies: Heracles, agents for mining online sources 12 ICT in Tourism © copyright IFITT
  • 9. IFITT e-Tourism Curriculum 3. E-tourism Trends & Technical Applications (cont.)  3.4 Mobile services in tourism        3.5 Recommender systems      13 M-tourism: m-pull/push technologies Context-based adaptation Usage rates & acceptance Building and instantiating mobile guides Case studies: www.innsbruck-mobile.at, www.dolomitiSuperski.mobi... Definition & classification Examples: Amazon.com, Trip Advisor.com, ActiveBuyersGuide.com Techniques  Collaborative filtering  Content-based filtering  Case-based reasoning Search interfaces & collaborative browsing Case studies: Trip@Advice, Virtual Adviser, NutKing.com… ICT in Tourism © copyright IFITT
  • 10. IFITT e-Tourism Curriculum  3.6 Dynamic packaging in tourism     3.7 Online auctions in tourism      Opportunities of online auctions Price determinants A software agent by Tiscover for selling accommodation packages at eBay Case study: e-Bay (market size & structure, success rate, revenue forecast) 3.8 Complexity & network science in tourism      Components, requirements & mechanisms Architectures: agent-based network, multiple bundling strategies Case study: Flex package.com Tourism as a complex adaptive system Methods for CAS analysis Basics of network science Applications in tourism 3.9 Business Intelligence in tourism    14 Knowledge destination framework architecture Data Mining, OLAP & Data Warehousing BI-based Destination Management Information System (DMIS) ICT in Tourism © copyright IFITT
  • 11. IFITT e-Tourism Curriculum  What is NEW by November 2013?  New open education resources in form of Power Point slides and scripts  Complexity & Network Science in Tourism (Prof. R. Baggio)  Social Media Marketing in Tourism (Prof. U. Gretzel)  Business Intelligence Applications at Tourism Destinations (Prof. M. Fuchs)  > 60 up-to date industry case studies  E-business applications for CRS/GDS, OTA, DMO, Airline, and Hotel industry   15 Social Media Mobile applications ICT in Tourism © copyright IFITT
  • 12. IFITT e-Tourism Curriculum 16 ICT in Tourism © copyright IFITT
  • 13. IFITT e-Tourism Curriculum 17 ICT in Tourism © copyright IFITT
  • 14. IFITT e-Tourism Curriculum 18 ICT in Tourism © copyright IFITT
  • 15. IFITT e-Tourism Wiki  Theme-specific Wikipedia on 40 core topics of e-Tourism  19 E-Tourism scholars deliver Wiki contributions in their field of expertise ICT in Tourism © copyright IFITT
  • 16. IFITT e-Tourism Wiki  20 Wikis available ICT in Tourism © copyright IFITT
  • 17. IFITT e-Tourism Wiki  Scholars who agreed to submit Wikis  Dr. D. Wan   Prof. Wöber K.         Standardization and Semantic Web in Tourism Adaptation of Ubiquitous Websites in Tourism Building Mobile Tourist Guides QR-Codes in Tourism Prof. Sigala, M.    21 Knowledge Management and Business Intelligence in Tourism Acceptance and Usage of Mobile Technologies in Tourism Prof. W. Höpken   Education and E-Learning in Tourism Augmentation Analysis of User Generated Content Online Reputation in Tourism Prof. M. Fuchs   Travel Planning Search Engines Prof. L. Cantoni   Management Information Systems in Tourism Dr. Zhen, X.   Smart Phone Applications and Travel Experiences ICTs induced Efficiency Gains in Tourism Gaining superior Competitiveness through ICTs in Tourism ICT supported Consumer Relationship Management in Tourism ICT in Tourism © copyright IFITT
  • 18. IFITT e-Tourism Digital Library  Parameterized search mechanism at IFITT portal for abstracts and bibliographical data from research resources in field of e-tourism  ENTER proceedings Information and Communication Technologies in Tourism Springer: 2003-2013  22 Journal of Information Technology & Tourism Cognizant/Springer: 1998-2012 ICT in Tourism © copyright IFITT
  • 19. IFITT e-Tourism Digital Library  Parameterized search mechanism at IFITT portal for abstracts and bibliographical data from research resources in field of e-tourism 23 ICT in Tourism © copyright IFITT
  • 20. IFITT e-Tourism Digital Library 24 ICT in Tourism © copyright IFITT
  • 21. Conclusion and Outlook IFITT Digital Knowledge Bank Continuous further development of  advanced open educational resources  Up-date of OER, like PPT slides (e.g. QRCodes, e-Cards, AI, etc.), scripts, industry case studies Web-based e-learning environment   Course modules (training needs  learning goals)    Interactive learning tools Certification Access on full papers (IFITT members)    ENTER Proceedings 1998-ongoing JITT Wikis and topical-hierarchies continuously extended by e-Tourism scholars all over the world 25 ICT in Tourism © copyright IFITT
  • 22. …we hope that these improvements along with free IFITT services will be of great help to global e-Tourism community… Thank you! 26 ICT in Tourism © copyright IFITT
  • 23. References  Buhalis, D. (2003). E-Tourism: Information Technology for strategic tourism management. Essex: Prentice Hall-Pearson.  Collins, C. & Buhalis, D. (2004). Enhancing SMTEs Business Performance through the Internet and Online Learning Platforms. In A. Frew, (Ed.), ENTER Information and Communication Technologies in Tourism, (pp. 580-591). New York: Springer. Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2006): e-Tourism Curricula Development in Tyrol - A Preliminary Report. In: 3rd China Tourism Forum, The Hong Kong Polytechnic University, Hong Kong: 37-49. Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2007): e-Tourism Curriculum Development - A Destination Management Organisation Perspective. In: Sigala, M., Mich, L. & Murphy, J. (eds.), Information and Communication Technologies in Tourism 2007, Springer, New York: 523-535 Grundy, S. (1987). Curriculum: Product or Praxis. Sussex, UK: Falmer. Habermas, J. (1978). Knowledge and Human Interests. London, Heinemann. Kyoo, Y.-Ch. (2000). Hotel Management Curriculum Reform based on Required Competencies of Hotel Employees and Career Success in the Hotel Industry. Tourism Management, 21, 473-487. Pechlaner, H. & Fuchs, M. (2002). Towards new skill requirements for destination organisations – an exploratory study. Tourism Analysis, 7(1): 43-53. Tribe, J. (2001). Research Paradigms and Tourism Curriculum. Journal of Travel Research, 39, 442-448. Werthner, H. & Klein, S. (1999). Information Technology and Tourism - A Challenging Relationship. Wien – New York: Springer. Young, R. (1989). A Critical Theory of Education. Hemel Hempstead, UK: Harvester, Wheatsheaf.          27 ICT in Tourism © copyright IFITT

×