He who by reviewing the old can gain
knowledge of the new and is fit to be a teacher
——Confucius

ENTER 2014 Research Trac...
Website Development in Tourism and
Hospitality: The Case of China
Liang WANG, Rob Law
School of Hotel & Tourism Management...
Agenda
•
•
•
•
•

Research background
Methods
Findings and discussions
Conclusions and implications
Q&A

ENTER 2014 Resear...
Research Background
• The rapid growth of the commercialized
Information
and
Communication
Technologies (ICTs) has revolut...
Research Background
• Among different ICTs activities, website
development has been attracting a lot of
attentions as a co...
Research Background
• The development of ICTs has not only had an
impact on the tourism and hospitality industries
as well...
Research Background
• Such an attempt could be found in the field of
website development in the tourism and
hospitality in...
Research Background
• However, few review articles have discussed website
development at the regional level, not even in C...
Research Background
• Research objective:
– To examine the research status of studies concerning websites
development in t...
Methods
tourism & &
internet&
China
Databases:
eTourism & EBSCOhost & Science Direct
China

Online &
tourism &
China

eCom...
Methods
• After careful screening, 37 suitable articles were
retrieved for analysis.
• Content Analysis
• Several standard...
Methods
• This current study follows research by Lu and Lu
(2004) and the reasons are as follows.
– Consideration of sophi...
Methods
• As such, the authors originally divided the study
period into six sub-periods:
–
–
–
–
–
–

(i) 1996-1997;
(ii) ...
Methods
• As such, the authors originally divided the study
period into six sub-periods:
– (i) 1996-1997;
----------------...
Findings and discussions
• Xiao and Smith (2006)
– Themes and objectives of website development research
in China
– Method...
Findings and discussions
• Themes and objectives of website development
research in China
– Generally speaking, destinatio...
Findings and discussions
• Methodological procedures of website development
research in China

Website
characteristics

Me...
Findings and discussions
• Conclusions and theoretical implications of website
development research in China
– Generally s...
Findings and discussions
• Conclusions and theoretical implications of website
development research in China
– Generally s...
Findings and discussions
• Conclusions and theoretical implications of website
development research in China
– Theoretical...
Conclusions and implications
• In conclusion, it is encouraging to note that scholars
have showed great interests in websi...
Conclusions and implications
• More endeavours are called for.
• Limited techniques lead to more efforts in utilizing more...
Conclusions and implications
• This research also has some limitations which
could be considered in future research.
– For...
Thank You!
Q&A

ENTER 2014 Research Track

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Website Development in Tourism and Hospitality: The Case of China

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Website Development in Tourism and Hospitality: The Case of China

  1. 1. He who by reviewing the old can gain knowledge of the new and is fit to be a teacher ——Confucius ENTER 2014 Research Track Slide Number 1
  2. 2. Website Development in Tourism and Hospitality: The Case of China Liang WANG, Rob Law School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong ENTER 2014 Research Track Slide Number 2
  3. 3. Agenda • • • • • Research background Methods Findings and discussions Conclusions and implications Q&A ENTER 2014 Research Track Slide Number 3
  4. 4. Research Background • The rapid growth of the commercialized Information and Communication Technologies (ICTs) has revolutionized many industries. • Since the late 1980s, such technologies have been introduced to business applications in tourism and hospitality (Buhalis& Law, 2008; Ip, Law, & Lee, 2011) and have converted the industry structures and business practices ever since. ENTER 2014 Research Track Slide Number 4
  5. 5. Research Background • Among different ICTs activities, website development has been attracting a lot of attentions as a commercial website functions as the central platform on which transactions are completed (Angehrm, 1997). – Establishment of online presence • Customers rely on websites to access product and service information (Law & Bai, 2006) ENTER 2014 Research Track Slide Number 5
  6. 6. Research Background • The development of ICTs has not only had an impact on the tourism and hospitality industries as well as customers, but also on academe. • Reviewing relevant research articles from time to time can enable scholars as well as practitioners to be aware of research trends and knowledge advancement (Xiao & Smith, 2006b). ENTER 2014 Research Track Slide Number 6
  7. 7. Research Background • Such an attempt could be found in the field of website development in the tourism and hospitality industries. – Hashim, Murphy, and Law (2007): website design frameworks (1990s to 2006). – Law et al. (2010): website evaluation approaches (1996-2009). – Ip et al. (2011): website evaluation studies (19962009) • Examination of website development at regional level remains lacking. ENTER 2014 Research Track Slide Number 7
  8. 8. Research Background • However, few review articles have discussed website development at the regional level, not even in China, the world’s third most popular tourism destination (gbtimes, 2013). – At a geographically regional level, the local economic development has a compelling impact upon website construction (Lu & Lu, 2004). – Website success is context dependent (Schaupp, Belanger, & Fan, 2009) and cultural differences need to be taken into consideration as it may influence perceptions of website quality (Vladimirov, 2012). ENTER 2014 Research Track Slide Number 8
  9. 9. Research Background • Research objective: – To examine the research status of studies concerning websites development in the context of China, in terms of research topics, research methods, as well as conclusions & theoretical implications ENTER 2014 Research Track Slide Number 9
  10. 10. Methods tourism & & internet& China Databases: eTourism & EBSCOhost & Science Direct China Online & tourism & China eCommerce & tourism & China ENTER 2014 Research Track Slide Number 10
  11. 11. Methods • After careful screening, 37 suitable articles were retrieved for analysis. • Content Analysis • Several standards could be spotted in prior studies. – Law and Bai (2006): theoretical analysis and empirical studies. – Ip et al. (2011): quantitative and qualitative research categories. ENTER 2014 Research Track Slide Number 11
  12. 12. Methods • This current study follows research by Lu and Lu (2004) and the reasons are as follows. – Consideration of sophistication and complexity level of a website. – Advocation of a dynamic framework of website development. – Shorter time-period interval. • Zhong et al. (2013) ENTER 2014 Research Track Slide Number 12
  13. 13. Methods • As such, the authors originally divided the study period into six sub-periods: – – – – – – (i) 1996-1997; (ii) 1998-2000; (iii) 2001-2004; (iv) 2005-2007; (v) 2008-2010; (vi) 2011-2013 ENTER 2014 Research Track Slide Number 13
  14. 14. Methods • As such, the authors originally divided the study period into six sub-periods: – (i) 1996-1997; --------------------------- – (ii) 1998-2000; --------------------------– – – – (iii) 2001-2004 (3); (iv) 2005-2007 (12); (v) 2008-2010 (11); (vi) 2011-2013 (11). ENTER 2014 Research Track Slide Number 14
  15. 15. Findings and discussions • Xiao and Smith (2006) – Themes and objectives of website development research in China – Methodological procedures of website development research in China – Conclusions and theoretical implications of website development research in China ENTER 2014 Research Track Slide Number 15
  16. 16. Findings and discussions • Themes and objectives of website development research in China – Generally speaking, destination marketing via websites and website evaluation are the frequently studied areas. – Impacts from ICTs upon to tourism and hospitality industries are dynamic and graduated (Buhalis, 2003). • In the early stage, literature of organization-centric elements (e.g. content and design) dominants. • Then, Internet users’ perceptions of websites (e.g. hotels or tourism destinations). • Later, initiatives of customers themselves as well as the third party websites (e.g. online traveller reviews and building destination image on others’ websites). ENTER 2014 Research Track Slide Number 16
  17. 17. Findings and discussions • Methodological procedures of website development research in China Website characteristics Methodological procedures Research Methodology Qualitative methodology Quantitative methodology Data collection methods Questionnaire survey Interview Focus group discussion Content analysis Others (experiment and numerical analysis) 20012004 (3) Study period 200520082007 (12) 2010 (11) 20112013 (11) Total (frequency) 1 2 6 6 8 3 6 4 21 15 1 1 1 - 6 6 - 3 7 1 4 1 5 1 14 1 1 19 2 ENTER 2014 Research Track Slide Number 17
  18. 18. Findings and discussions • Conclusions and theoretical implications of website development research in China – Generally speaking, the trend identified is in consistence of research themes and objectives listed in those studies, indicating rigor of research findings. However, few attentions have been given to finding solutions to some identified problems. Tourism destinations and hotels’ own website across either cultures or star ratings were examined. ? Adding more values to the websites as well as involving customers More customer-oriented and more intermediaries websites. However, few attentions have been given to finding solutions to some identified problems. ENTER 2014 Research Track Slide Number 18
  19. 19. Findings and discussions • Conclusions and theoretical implications of website development research in China – Generally speaking, the trend identified is in consistence of research themes and objectives listed in those studies, indicating rigor of research findings. – Main conclusions (partial) • Chinese hotel websites did provide basic information • Chinese provincial Tourism Adminstration (PTAs) were not using their websites effectively • DMO websites in China had medium problems in term of website usability features ENTER 2014 Research Track Slide Number 19
  20. 20. Findings and discussions • Conclusions and theoretical implications of website development research in China – Theoretical implications (partial) • However, few attentions have been given to finding solutions to some identified problems. – Tourism destinations and hotels’ own website across either cultures or star ratings were examined. – Adding more values to the websites as well as involving customers ENTER 2014 Research Track Slide Number 20
  21. 21. Conclusions and implications • In conclusion, it is encouraging to note that scholars have showed great interests in website development in tourism and hospitality in China. – Findings indicate that researchers mainly examined website evaluation as well as online users’ perceptions of website. – In addition, they adopted content analysis and questionnaire survey for data collection. – In their conclusions and suggestions for future studies, inconsistency was found as few preceding studies were used to guide more recent ones. ENTER 2014 Research Track Slide Number 21
  22. 22. Conclusions and implications • More endeavours are called for. • Limited techniques lead to more efforts in utilizing more up-to-date analysis methods like log-file analysis. • Provision of guidance in the form of developing a research agenda which prioritizes useful research. ENTER 2014 Research Track Slide Number 22
  23. 23. Conclusions and implications • This research also has some limitations which could be considered in future research. – For example, Zhong et al. (2010) has conducted a review research of information and communication technologies in China by analysing theses and articles published in Chinese. Some comparative study could be conducted to check if any differences existed between Chinese researchers and their overseas counterparts in examining the topic of website development. ENTER 2014 Research Track Slide Number 23
  24. 24. Thank You! Q&A ENTER 2014 Research Track Slide Number 24

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